Landis Smithers

Current

film director at supply and demand productions

Past

Vice President of Marketing / Creative Director at Old Navy
partner / creative director at Ogilvy & Mather
creative director at FCB

copywriter at Leo Burnett

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Education

Cornell University

Recommended

20 people have recommended Landis

Connections

372 connections

Industry

Marketing and Advertising

Websites

My Work

Landis Smithers’s Summary

I am a storyteller at heart,
always have been.

I craft unique, compelling stories for brands,
on film and in print.

I have been lucky enough to work agency side,
crafting work for national brands from a young age.

I loved my time brand side,
guiding all image aspects of an iconic national retailer,
from in-store to packaging to full marketing programs
that reset a value player as a fashion contender.

And now, I am blessed to be working production side,
filming stories for new brands,
bringing my experience and vision to play
on a whole new set of challenges.

Landis Smithers’s Specialties:

expert in television & print development and production, interior and store design leader, i drink tequila straight, speak both "client" and "agency" dialects, can build your CRM plan from the ground up OR rebuild your marketing department, know how to make anything look better than it deserves to on film, can copywrite myself out of just about any corner, am an executive level power-shopper (on three continents), dog wrangler extra-ordinaire, and throw generally epic parties.

Landis Smithers’s Experience

film director

supply and demand productions

(Marketing and Advertising industry)

September 2008 — Present (1 year 4 months)

film director,
primarily short content and televison commercials,
specializing in beauty, retail, and lifestyle.

gotta love the turns a career takes . . .

visit www.landissmithers.com for latest reel and updates,
and www.supplyanddemand.tv for commercial representation.
Vice President of Marketing / Creative Director

Old Navy

(Public Company; 10,001 or more employees; Retail industry)

March 2005 — July 2008 (3 years 5 months)

head of in-house creative group
responsible for all marketing materials
(television/print/circular/in-store/packaging/direct/credit card/pr/promo/interactive)

- brought in to re-invent Old Navy, taking it from kitsch to current.

- re-orged entire internal creative staff to better leverage existing talent, streamline work processes, train junior talent, attract senior designers, and increase retention through distinct career pathing.

- restructured external creative resources by moving to more specialized design firms vs. large agency models, upleveled all creative production (photographers to models), and moved majority of creative development in-brand to allow for more powerful alignment of work.

- 07 showed the highest level of marketing effectiveness in the brand’s history; marketing credited with raising AUR across the brand.
partner / creative director

Ogilvy & Mather

(Public Company; 501-1000 employees; Marketing and Advertising industry)

December 2002 — March 2005 (2 years 4 months)

creative director on Dove account
- responsible for global new product launches
- team started the “campaign for real beauty”.
- ads for new products and core brand drove double digit sales comps in first year.
- “rose” spot for beauty bar drove highest sales in brand’s history.
- campaign for "cool moisture" launch won multiple awards,
- started brand’s first integrated efforts with reality programming.
creative director

FCB

(Public Company; 1001-5000 employees; ipg; Marketing and Advertising industry)

1994 — 2001 (7 years )

creative director
- payless shoe source - re-invented from value brand to fashion player.
- quaker oats - developed award-winning branding campaign (first in brand’s history)
- snapple - developed first teen campaign / first user-generated spots for brand
copywriter

Leo Burnett

(Public Company; 501-1000 employees; Marketing and Advertising industry)

1991 — 1994 (3 years )

copywriter
- began career at heyday of agency.
- developed landmark campaigns for secret (launched multi-tiered campaign concept), clarion cosmetics, special k (black dress spot ran for 5 years)