Landin Gee

Landin Gee

Analytics Lead at Automobile Club of Southern California

Location
Orange County, California Area
Industry
Marketing and Advertising

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Landin Gee's Overview

Current
Past
  • Online Marketing, Analytics, and SEO Consultant at Re:Connect Media
  • Online Marketing Coordinator at Entrepreneur
  • Online Ad Coordinator at Entrepreneur
  • Online Commerce Manager at Stacks Vinyl Authority
  • Marketing Manager at DISCover Media
Education
Connections

274 connections

Landin Gee's Summary

To be successful in anything, I believe branching out to different areas in your field, constant learning, willing to teach, and passion is a must. My passion is to help businesses create the best user experience for customers online through web analytics, predictive analytics, and marketing strategy.

Aside from that, my other passions are DJing and cycling!

if you are interested in web analytics, big data, and predictive analytics, lets connect!

What I love to do:

Web Analytics
- Web Analyst with over 8 years of experience: Site Catalyst, Google Analytics, COREmetrics, and Database (mySQL, SQL)
- Developing custom dashboards and models using excel and analytic plugins
- Developing product and marketing strategy through user behavior and predictive analytics
- A/B and Multivariate testing
- Funnel and Path Analysis
- Attribution Modeling and Implementation
- Analytics Implementation and strategy
- Developing analytical insights to create action


Tag Management
- Experience using Tealium and Google Tag Management solutions
- Experience in implementing and developing a tag management strategy
- Implementing code to enhance data capturing and reporting using:
- jQuery
- Javascript
- Cookies
- CSS
- JSON/AJAX
- Implementing third party analytic and media tags including Site Catalyst, Google Analytics, Doubleclick (DFA, DFP), Adwords, Mediaplex, etc.

Integration
- Develop implementation and strategies to integrate online and offline data to develop customer behavior and life cycle
- Integrate multiple analytical reporting systems

Landin Gee's Experience

Nonprofit; 5001-10,000 employees; Insurance industry

July 2013Present (1 year 3 months) Costa Mesa,CA

Nonprofit; 5001-10,000 employees; Insurance industry

April 2013June 2013 (3 months)

Nonprofit; 5001-10,000 employees; Insurance industry

August 2012March 2013 (8 months) Costa Mesa, California

- Used Adobe Cloud Products (Site Catalyst, Data Warehouse, etc), internal database data, and other third party reporting tools to develop custom dashboards and models using excel and analytic plugins

- Worked with product stakeholders, management, and executive management to develop insights and strategies to improve marketing and product developement

- Developed presentations for management and executive management to create actionable strategies through analytics and story telling

- Worked with developers and IT to improve user experience and data collection

- Developed and implemented attribution modeling

- Tag Management: Used and managed Tealium Tag management to implement code to enhance data capturing and reporting through:
• jQuery
• Javascript
• Cookies
• CSS
• JSON/AJAX

- Implemented third party analytic and media tags including Site Catalyst, Google Analytics, Doubleclick (DFA, DFP), Adwords, Mediaplex, etc.


- Developed strategies to integrate online and offline data to analyze customer behavior and life cycle

Online Marketing Manager

Entrepreneur

Privately Held; 51-200 employees; Publishing industry

December 2009August 2012 (2 years 9 months) Irvine, California

- Web Analytics Analysis: Analyze web data and developed actionable solutions to improve Entrepreneur's website (performance, contest, promotions, leads, and e-commerce) Created ad-hoc reports daily and weekly to internal management and partners.

- Social Media Strategy (http://twitter.com/EntMagaine & http://facebook.com/EntMagazine). Oversaw all social media activity

- Search Engine Optimization: Increase organic rankings by implementing editorial and site optimization as well as develop linking strategies.

- Online Marketing Development- Develop marketing strategies to improve Entrepreneur's brand and family

- Manage Partner Relations- Worked with business development and sales to maintain relationships with partners and advertisers.

Online Marketing, Analytics, and SEO Consultant

Re:Connect Media

April 2008August 2012 (4 years 5 months)

Online Marketing and Search Engine Optimization consulting for both profit and non-profit organizations. I started my own business to help innovative businesses grow.

Online Marketing Coordinator

Entrepreneur

Privately Held; 51-200 employees; Publishing industry

August 2007November 2009 (2 years 4 months)

- Managed Online Marketing initiatives including PPC, partner ad placements, ad creation
- Developed Entrepreneur's social media (Facebook, LinkedIn, and Twitter)
- Assisted Biz Dev in developing partner relations
- Initiated Search Engine Optimization implementation

Online Ad Coordinator

Entrepreneur

Privately Held; 51-200 employees; Publishing industry

January 2007July 2007 (7 months)

Implemented and managed advertisement campaigns on Entrepreneur.com

Online Commerce Manager

Stacks Vinyl Authority

September 2002June 2006 (3 years 10 months)

Managed the online marketing e-commerce site http://www.stacksvinyl.com

Marketing Manager

DISCover Media

20052006 (1 year)

Developed and initiated marketing campaigns to increase company awareness. Worked directly with VP to create branding and promotion strategies as well as develop partner relations.

Landin Gee's Languages

  • Chinese

Landin Gee's Skills & Expertise

  1. Web Analytics
  2. Online Marketing
  3. Web Strategy
  4. Social Media
  5. PPC
  6. SEO
  7. Social Media Marketing
  8. Online Advertising
  9. Digital Marketing
  10. Predictive Analytics
  11. Tag Management
  12. Web Development
  13. jQuery
  14. JavaScript
  15. HTML
  16. HTML 5
  17. Tealeaf
  18. CSS
  19. SEM
  20. Affiliate Marketing
  21. Google Analytics
  22. Email Marketing
  23. E-commerce
  24. Interactive Marketing
  25. User Experience
  26. Web Marketing
  27. Facebook
  28. Advertising

View All (28) Skills View Fewer Skills

Landin Gee's Education

University of California, Irvine

Certificate in Predictive Analytics, Predictive Analytics

20132013

Tealium

Tag Management Certification

2013

Market Motive

Master Certification, Web Analytics

20102010

Contact Landin for:

  • career opportunities
  • consulting offers
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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