Venkata R Krishna Lakkineni

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Marketing and Advertising

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Venkata R Krishna Lakkineni’s Summary

I have successfully implemented online marketing campaigns both for medium & large companies with varying budgets. Successfully measured campaign effectiveness by using various ROI tools and generated a better ROI on the campaigns. I am passionate about SEO, SEM, Analytics and social media marketing.

Summary of My Online Marketing Experience:

• Experienced in strategic, tactical planning and management of marketing campaigns
• Expert in increasing the Google quality score for PPC campaigns
• Proven project management skills in driving projects
• Google certified Adwords professional, maintained pay per click campaigns on Yahoo, MSN
• Google certified analytics (IQ) consultant – implemented advanced analytics on websites
• Iprospect certified search engine practitioner (SEO / SEM) with 6+ years experience
• Experienced in creating database driven websites using PHP, MYSQL and Apache
• Expert in hand coding of HTML, DHTML, XML, XSLT, CSS, CSS2
• Developed strategies for search engine marketing, banner ads campaign and e-mail marketing
• Preparing budget reports, monthly client reports, internal training & presentations
• Involved in the development of applications using YouTube, eBay, Google APIs
• Knowledge of Open source CMS like Zoomla CMS, WordPress and OS commerce
• Web development using Macromedia suite, FrontPage 2003 and Visual Studio
• Knowledge of data import and export operations in Excel and MYSQL
• Knowledge of W3C Standards and accessibility guidelines in web development
• Advanced variance analysis using MS Excel and PowerPoint presentation skills
• Experience with Mediaplex, ComScore, Double click DART, Hit wise and Omniture tools
• Social media optimization, micro blogging – Facebook Ads, Twitter, MySpace

Venkata R Krishna Lakkineni’s Specialties:

Certified Adwords professional, SEO expert, SEM expert, iProspect certified Search engine practitioner, Affiliate Marketing, Google Analytics Expert, Urchin, SEO / SEM Training, Facebook, Myspace advertising, Social media optimization, Word tracker, Web Ceo & Web position Expert
Web 2.0, Mobile web 2.0, Social networking sites, Managed projects to build applications using various APIs, Example: Google APIs, Amazon Feeds, EBay APIs, Google Maps APIs, You Tube APIs