Laird Garner

Current

• President at Garner Consulting, LLC

Past

• Market Development Manager at Sprint
• Creative Manager at Adknowledge
• Director of Marketing at NavStar Technologies, Inc.

• Consultant at Self-employed (Self-employed)
• Founder, CEO at Virtual Veterans, Inc.
• VP Sales & Marketing at RMI, Inc.

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Education

• Kansas State University

Recommended

8 people have recommended Laird

Connections

265 connections

Industry

Wireless

Websites

• My Website
• Consulting Services

Laird Garner’s Summary

PDMA certified New Product Development Professional with more than 18 years of experience leading award-winning product marketing and development; adept at the positioning and promotion of technologically advanced products and services.
Recently:
* Co-authored ACP's Digital Coupon Guidelines document
* Advised VC's regarding mobile technology investments.
* Participated on a 2D code scanning panel of experts at Case Western Reserve University conference.
* Designed and developed a response to CTIA's Cameraphone Barcode Scanning initiative for Inmar/CMS.
* Created a mobile coupon / promotion solution for Sprint Nextel leading a software development team, conducting technical and market trials, and forging relationships with various groups internal and external to Sprint.

Laird Garner’s Specialties:

New Product Development & Management, PDMA certified NPDP
GPS/LBS, Mobile Technologies
Mobile Marketing & Advertising
2D Code Scanning
Interactive Marketing Strategies
Strategic Planning
Product/Brand Management
CRM Strategy/Design
Business Development
Marketing Analytics

Laird Garner’s Experience

• President

  Garner Consulting, LLC

  (Wireless industry)

  August 2006 — Present (3 years)

  * Strategy development for CTIA's Cameraphone Barcode Scanning initiative
  * New product marketing, development and management
  * Business and marketing plan development
  * Mobile marketing research, analysis. and consulting

• Market Development Manager

  Sprint

  (Public Company; 10,001 or more employees; S; Telecommunications industry)

  February 2007 — December 2007 (11 months)

  Contracted position leading design, development, and commercialization of mobile advertising products.
  Provided technology research, vendor analysis, strategic plans, and subject matter expertise regarding:
  * Mobile coupons and promotions
  * Code scanning
  * LBS - location integration
  * Video on demand
  * Abbreviated dialing
  * Database driven WAP sites
  * Idle screen mechanics
  * Intra-application/games
  
  Implemented solutions and market trials for Wal-Mart, Sprint Retail, Domino's Pizza, Panera Bread, NASCAR

• Creative Manager

  Adknowledge

  (Privately Held; 51-200 employees; Internet industry)

  January 2006 — June 2006 (6 months)

  • Led a team of Graphic Designers, created industry-leading banner advertising for PPC, direct response campaigns, serving tens of millions of impressions daily.
  • Designed and implemented development processes, cutting cycle times in half, doubled effective click-through rates.
  • Designed and implemented statistical reporting system and development pipeline management system.

• Director of Marketing

  NavStar Technologies, Inc.

  (Privately Held; 1-10 employees; Consumer Electronics industry)

  September 2003 — December 2005 (2 years 4 months)

  • Voice-interactive, GPS navigation technologies company.
  • Created Marketing Plan, co-wrote Business Plan facilitating over $3 million in capital raised.
  • Designed contact center, sales and logistics processes, and CRM infrastructure.
  • Co-designed award-winning product including industrial and voice-interface design.
  • Conducted extensive market analysis and quantitative/qualitative market research

• Consultant

  Self-employed (Self-employed)

  (Self-Employed; Myself Only; Management Consulting industry)

  January 2002 — August 2003 (1 year 8 months)

  Marketing Planning, Business Development, Technology Integration, Strategic Planning

• Founder, CEO

  Virtual Veterans, Inc.

  (Privately Held; 1-10 employees; Computer Software industry)

  December 1999 — January 2002 (2 years 2 months)

  Advanced mobile technologies start-up

• VP Sales & Marketing

  RMI, Inc.

  (Plastics industry)

  October 1990 — December 1999 (9 years 3 months)

  Advanced polymer membranes manufacturer
  
  Full marketing, sales, technology budget and team responsibilities

Laird Garner’s Education

• Kansas State University

  B.A. , Economics , 1989 — 1992

  Activities and Societies:

  2-year Academic All Big-8 Football,
  3.7 GPA

Additional Information

Laird Garner’s Websites:

• My Website
• Consulting Services

Laird Garner’s Interests:

New product development, mobile technologies, product and process design, new marketing paradigms and business models, writing, classic literature, coffee roasting

Laird Garner’s Honors:

Certified New Product Development Professional (NPDP) by PDMA,
Innovative Business Application of the Year - 2000 (Silicon Prairie Association),
NAVTEQ LBS Challenge Finalist - 2005

Laird Garner’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• expertise requests
• reference requests
• getting back in touch