Laurent Stanevich

Laurent Stanevich

VP, Operations at Fluency Media

Ann Arbor, Michigan (Greater Detroit Area)
Marketing and Advertising

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Laurent Stanevich's Overview


500+ connections

Laurent Stanevich's Summary

I lead and grow successful digital marketing practices — from C-level strategy down to the operational details.

- Digital Strategy: I have guided the strategic vision for many of the world's top global brands

- Practice Building: I have spent 15 years designing the structures and processes of successful teams

- Business Growth: I have a proven track record of leading organizations to successful growth and profitability


Executive Leadership, P&L Ownership, Operational Management, Branding Strategy, Marketing Strategy, Experience Design, Technical Development, Practice Development, Organizational Design, Professional Development

Laurent Stanevich's Experience

Chief Strategy Officer

Fluency Media

Privately Held; 11-50 employees; Marketing and Advertising industry

April 2012Present (2 years 6 months) ann arbor, michigan

Group Director, Strategy

Big Fuel Communications LLC

Privately Held; 51-200 employees; Marketing and Advertising industry

June 2011April 2012 (11 months) Greater Detroit Area

I worked with GM across divisions, to help develop and deploy their social marketing strategy.



Privately Held; 1-10 employees; Marketing and Advertising industry

20122012 (less than a year) Ann Arbor, MI

DigitalMana, LLC is a privately-held digital marketing agency, focusing on search, content and social marketing for a broad range of client companies.

VP, Operations


Privately Held; 51-200 employees; Marketing and Advertising industry

June 2010January 2011 (8 months) Greater Minneapolis-St. Paul Area

As the head of the "Run" team within Outsell, I led the development and delivery of all our interactions with the end customer, including e-mail interactions and chat. As part of the leadership team, I also led our company-wide efforts to continually improve how well and how quickly we deliver our services, and helping to define our organization and our objectives.

Senior Partner

Shift Global

Privately Held; 11-50 employees; Internet industry

May 2009May 2010 (1 year 1 month) Columbus, OH

I re-joined Shift to reinforce its expertise in digital marketing strategy, and to help position a well-established agency for future growth. As one of three partners, I played a central role in the development of new business with global brands and Fortune 100 clients, and in the management of the agency.

SVP, Digital / Strategy


Privately Held; 201-500 employees; Marketing and Advertising industry

September 2008April 2009 (8 months)

From Schematic, I eventually joined Enfatico as SVP, Digital Strategy, and played a central role in developing leading-edge digital marketing approaches.

SVP / Client Partner


Public Company; 201-500 employees; WPPGY; Internet industry

May 2007September 2008 (1 year 5 months) New York, NY

I managed the pursuit and delivery of key engagements for Schematic NY, including the online video player for the 2008 Beijing Olympics, and helped to lead the establishment of the digital arm of WPP's new agency, Enfatico.

SVP, Digital Marketing

Wunderman/Y&R Brands, Detroit

Public Company; 5001-10,000 employees; WPPGY; Marketing and Advertising industry

June 2005April 2007 (1 year 11 months)

I was responsible for the growth and delivery of $50MM+ in digital marketing services to Ford/Lincoln-Mercury NA, including the successful operational merger of three existing teams. That effort required the design of new methodologies, new organizational structures and managing the morale of a 160-person team.

Senior Partner

Shift Global

Privately Held; 11-50 employees; Internet industry

January 2003June 2005 (2 years 6 months)

Senior Partner of interactive services agency providing strategic and development services to Global 1000 clients.

Managing Principal, Customer Strategy Practice

IBM Global Services

Public Company; 10,001+ employees; IBM; Information Technology and Services industry

20012003 (2 years)

After Mainspring's acquisition by IBM, I continued to lead the Customer Strategy practice within Global Services.


Mainspring Consulting

Public Company; 201-500 employees; XXXX; Management Consulting industry

19992001 (2 years) New York, NY

I was asked to help lead the creation a new offering within management consulting — the ability to translate business strategy into a long-term vision for the digital customer relationship. I drove the development of a completely new methodology, and built a team that grew to 60+ people with $30MM+ in annual revenue.

Senior Creative Director

Privately Held; 201-500 employees; OMC; Marketing and Advertising industry

19961999 (3 years) Greater New York City Area

I was the Global Creative Director for agency's flagship client,, and oversaw the creative on several other global brand accounts (such as Coke, Compaq and MetLife). As a member of the agency's creative leadership, I also played a central role in managing the output and development of 100+ creative staff.

Chief Software Designer

Learn Technologies Interactive

19931996 (3 years) Greater New York City Area

I oversaw the design and development of many game and reference titles on CD-ROM, including the best-selling "Qin: Tomb of the Middle Kingdom" (100K+ units sold).

Editorial Assistant

Henry Holt & Company

Privately Held; 51-200 employees; Publishing industry

19921993 (1 year) Greater New York City Area


The Iolani School

19871991 (4 years) Hawaiian Islands

I taught English, French and Computer Science at the Advanced Placement level. I also served as an Assistant Coach and Head Coach for the Iolani Wrestling team, which won the Hawaii State Championships all four years I was there, as well as Iolani's State Champion Quiz Bowl team.

Laurent Stanevich's Languages

  • French

Laurent Stanevich's Skills & Expertise

  1. Marketing Strategy
  2. Experience Design
  3. Practice Development
  4. P&L Ownership
  5. Organizational Design
  6. Leadership
  7. Operations Management
  8. Digital Marketing
  9. Digital Strategy
  10. Mobile Marketing
  11. Online Advertising
  12. Web Analytics
  13. Social Media Marketing
  14. Information Architecture
  15. User Experience
  16. Integrated Marketing
  17. Email Marketing
  18. Interactive Marketing
  19. Strategic Partnerships
  20. Online Marketing
  21. Strategy
  22. Social Marketing
  23. Digital Media
  24. Strategic Planning
  25. Content Strategy
  26. Analytics
  27. Brand Development
  28. SEM
  29. Interactive Advertising
  30. Social Media
  31. Business Development
  32. Creative Direction
  33. PPC
  34. Advertising
  35. E-commerce
  36. Marketing
  37. P&L Management
  38. Lead Generation
  39. Relationship Marketing
  40. Management
  41. Google Analytics
  42. Start-ups
  43. New Media
  44. Direct Marketing
  45. CRM
  46. B2B Marketing
  47. Creative Strategy
  48. Marketing Communications
  49. Direct Mail
  50. Business Strategy

View All (50) Skills View Fewer Skills

Laurent Stanevich's Education

Yale University

B.A., French Literature & Philosophy


Activities and Societies: Rugby (Tighthead Prop), Judo (Heavyweight), Tang (Anchor)

Taft School


Activities and Societies: Cum Laude Society, Lawrence H. Stone Athletic Award

Contact Laurent for:

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