Laila Takeh

digital strategist and leader

Location
London, United Kingdom
Industry
Internet
Current
  1. Raising IT Ltd,
  2. UNICEF UK,
  3. The Marketing Academy
Previous
  1. Twestival,
  2. Midi Music Company,
  3. British Heart Foundation
Education
  1. University of California, Los Angeles - The Anderson School of Management
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Background

Experience

(from October) CMO

Raising IT Ltd
– Present (1 month)London

Head of Digital Engagement

UNICEF UK
– Present (3 years 4 months)London, United Kingdom

Marketing Academy Scholar

The Marketing Academy
– Present (1 year 5 months)

Co-Organiser

Barcamp Nonprofits
– Present (2 years 10 months)London, United Kingdom

Social & Community Global Team Lead

Twestival
(1 year 3 months)

Board Member / Trustee

Midi Music Company
(4 years 4 months)

Digital Manager

British Heart Foundation
(3 years 3 months)

Social Media Team Member

Twestival
(3 months)

Online Marketing and Website Manager

RNID
(2 years 3 months)

Web Manager

MS Society
(3 years 4 months)

Website Developer and Coordinator

Keele University Students' Union (KUSU)
(6 months)

Students' Union Vice President (Education and Welfare)

Keele University
(1 year 1 month)

Honors & Awards

Inspiring Communicator

Charity Comms

The award recognises those who show high standards and professionalism in their communications, demonstrate innovation, creativity and an ability to make things happen and have a commitment to helping others in the charity sector be better overall communicators. Above all, they share the rare quality of inspiring others.

Extract from the nomination:
"Laila personally demonstrates how you can effectively combine technical knowledge with creative flare in order to be innovative and push the boundaries of what is possible with digital tools and platforms. She has been instrumental in rolling out a ‘digital first’ strategy across UNICEF – even those who were initially resistant have been gently won over and have become increasingly enthusiastic. Laila has an inspiring effect on those who work with her: she spreads her drive and energy to others and her advice is invaluable as she shares the technical knowledge and experience to progress with the confidence necessary in such a fast-paced environment."

Additional Honors & Awards

UNICEF UK: Grand Prix at IAB Creative Showcase 2012 for UNICEF Pinterest idea, No.1 Social Charity Index 2012, IOF Best Use of E-Media Award 2012, Third Sector Excellence Website Award 2012 shortlisted.

BHF: NMA Effectiveness Awards 2011 shortlisted. CIPR Best Website Award 2011 shortlisted, CIPR outstanding in-house team winner. Silver, Bronze and 'Best Dedication to Effectiveness' IPA Effectiveness Awards 2009. Winner PR Week Digital Innovation Award 2009. Shortlisted for NMA charity campaign award 2009. Winner Charity Online Accounts awards 2009.

RNID: National Library for the Blind Visionary Design award in 2006

MS Society: British Medical Association (BMA) Patient Information awards 2002 and 2004, Charity Times Best Charity Website 2003, International Webby Worthy 2005.

Volunteer Experience & Causes

Mentor

CharityComms
– Present (2 years 9 months)Disaster and Humanitarian Relief

As a senior communications professional CharityComms match me with communications professionals working in the charity sector looking for support with their professional development.

Engagement Advisory Group Member

Horniman Museum and Gardens
Arts and Culture

Participating in a voluntary capacity advising on engagement plans for a major Arts Council funded project, Ethnography Re-Envisioned.

Marketing Consultant

British Interplanetary Society
(9 months)Science and Technology

Voluntary project to define an approach to their key brand challenges. This resulted in the creation of a draft brand architecture and workshop to engage the Marketing Committee with the process of taking it forward.

Social Media Council Member

IAB UK
– Present (1 year 1 month)

A group of industry practitioners from leading social media networks, agencies, suppliers and brands. The council works to deepen understanding of this continually growing and ever-evolving medium.

London Advisory Team

Social Media Week

Provide help, support and guidance to the Social Media Week London event organisers.

Opportunities Laila is looking for:

Causes Laila cares about:

Organizations Laila supports:

  • UNICEF UK
  • UNICEF
  • British Heart Foundation

Skills

  • Digital Marketing
  • Digital Strategy
  • Digital Media
  • Charities
  • Non-profits
  • Marketing Communications
  • Technology Development
  • Mobile
  • Social Media
  • Ecommerce
  • Accessibility
  • E-commerce
  • Online Marketing
  • Mobile Devices
  • Social Media Marketing
  • Nonprofits
  • Mobile Marketing
  • Email Marketing
  • User Experience
  • Copywriting
  • Public Relations
  • Social Networking
  • Blogging
  • Web Design
  • Online Advertising
  • SEM
  • Leadership
  • Advertising
  • Marketing
  • Management
  • Web Analytics
  • Content Management
  • Google Analytics
  • Web Content Management
  • SEO
  • CMS
  • Content Strategy
  • Web Content
  • Web Project Management
  • Strategic Communications
  • Direct Marketing
  • Integrated Marketing
  • See 27+  See less

Education

University of California, Los Angeles - The Anderson School of Management

Selected following competitive application for a sponsored place on the W50 Leadership Development Programme 2011.

Keele University

1st Dual hons, Visual Arts, Computer Science

Including Foundation Year (1997); Core Modules, Law, Neuroscience, English Lit, Management Science, Electronics. Additional subsidiary modules in year 1 (1998); Psychology, Japanese, Maths

Activities and Societies: Student Representative Council member 2000 - 2001, Student Academic Rep, Nightline volunteer

Sandbach High School

A Level, Computing, Maths (pure with stats), English Literature, Design and Technology, General Studies

Activities and Societies: Career Librarian, Debating Society Committee Member, Photography Night Classes, Calligraphy Night Classes

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