digital strategist and leader
- London, United Kingdom
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Honors & Awards
The award recognises those who show high standards and professionalism in their communications, demonstrate innovation, creativity and an ability to make things happen and have a commitment to helping others in the charity sector be better overall communicators. Above all, they share the rare quality of inspiring others.
Extract from the nomination:
"Laila personally demonstrates how you can effectively combine technical knowledge with creative flare in order to be innovative and push the boundaries of what is possible with digital tools and platforms. She has been instrumental in rolling out a ‘digital first’ strategy across UNICEF – even those who were initially resistant have been gently won over and have become increasingly enthusiastic. Laila has an inspiring effect on those who work with her: she spreads her drive and energy to others and her advice is invaluable as she shares the technical knowledge and experience to progress with the confidence necessary in such a fast-paced environment."
UNICEF UK: Grand Prix at IAB Creative Showcase 2012 for UNICEF Pinterest idea, No.1 Social Charity Index 2012, IOF Best Use of E-Media Award 2012, Third Sector Excellence Website Award 2012 shortlisted.
BHF: NMA Effectiveness Awards 2011 shortlisted. CIPR Best Website Award 2011 shortlisted, CIPR outstanding in-house team winner. Silver, Bronze and 'Best Dedication to Effectiveness' IPA Effectiveness Awards 2009. Winner PR Week Digital Innovation Award 2009. Shortlisted for NMA charity campaign award 2009. Winner Charity Online Accounts awards 2009.
RNID: National Library for the Blind Visionary Design award in 2006
MS Society: British Medical Association (BMA) Patient Information awards 2002 and 2004, Charity Times Best Charity Website 2003, International Webby Worthy 2005.
Volunteer Experience & Causes
Mentor– Present (2 years 9 months)Disaster and Humanitarian Relief
As a senior communications professional CharityComms match me with communications professionals working in the charity sector looking for support with their professional development.
Engagement Advisory Group MemberArts and Culture
Participating in a voluntary capacity advising on engagement plans for a major Arts Council funded project, Ethnography Re-Envisioned.
British Interplanetary Society– (9 months)Science and Technology
Voluntary project to define an approach to their key brand challenges. This resulted in the creation of a draft brand architecture and workshop to engage the Marketing Committee with the process of taking it forward.
Social Media Council Member– Present (1 year 1 month)
A group of industry practitioners from leading social media networks, agencies, suppliers and brands. The council works to deepen understanding of this continually growing and ever-evolving medium.
London Advisory Team
Provide help, support and guidance to the Social Media Week London event organisers.
Opportunities Laila is looking for:
Causes Laila cares about:
Organizations Laila supports:
- UNICEF UK
- British Heart Foundation
- Digital Marketing
- Digital Strategy
- Digital Media
- Marketing Communications
- Technology Development
- Social Media
- Online Marketing
- Mobile Devices
- Social Media Marketing
- Mobile Marketing
- Email Marketing
- User Experience
- Public Relations
- Social Networking
- Web Design
- Online Advertising
- Web Analytics
- Content Management
- Google Analytics
- Web Content Management
- Content Strategy
- Web Content
- Web Project Management
- Strategic Communications
- Direct Marketing
- Integrated Marketing
- See 27+ See less
Including Foundation Year (1997); Core Modules, Law, Neuroscience, English Lit, Management Science, Electronics. Additional subsidiary modules in year 1 (1998); Psychology, Japanese, Maths
Activities and Societies: Student Representative Council member 2000 - 2001, Student Academic Rep, Nightline volunteer
Activities and Societies: Career Librarian, Debating Society Committee Member, Photography Night Classes, Calligraphy Night Classes
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