Software Engineering VP, Wireless and Financial Industries
Greater New York City Area
- Past
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- VP of Engineering (Upoc Networks) at Dada USA Inc
- VP of Engineering at Upoc Networks, Inc.
- VP, Engineering at Upoc Networks
- Internet Client-Server Engineer at Dreyfus Corporation
- Director of ADSI & VRU Development at SmartServ Online, Inc.
- Software Principal Engineer at Digital Equipment Corporation
- Senior Software Engineer at PBS / Security Pacific Software Services
- Senior Engineer at Precision Business Systems
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Llewellyn Lafford’s Summary
Possessing a multi-discipline technical expertise stretching over 22 years, I approach software engineering challenges with an inventiveness born of experience. For the past 7-1/2 years, I took part in the development of the wireless communities industry, directing engineering at Upoc, a cell phone social networking phenomenon. My management style benefits from participation in both large companies and small, from Wall Street to Silicon Alley. A firm believer in the team dynamic, I inspire by example and strive for engineering discipline with clearly defined goals and reproducible, scalable and solid results. Yet, I am no stranger to real-world-get-it-out-there politics and have found that my most important role has been the successful balancing of these priorities.
Llewellyn Lafford’s Specialties:
Wireless application technology, telephony, VRU/IVR design
Llewellyn Lafford’s Experience
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VP of Engineering (Upoc Networks)
Dada USA Inc
(Computer Software industry)
2006 — 2007 (1 year )
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VP of Engineering
Upoc Networks, Inc.
(Privately Held; 201-500 employees; Wireless industry)
December 1999 — May 2007 (7 years 6 months)
Upoc (as of August 2006, a subsidiary of Dada USA) is a leading provider of wireless marketing services and cellular communities. Hired by the founders at its inception, I collaborated on the design and development of the entire Upoc application, including its architecture and multiple platform interfaces (SMS, Web, WAP, IVR, BREW, XML). I designed and implemented the IVR telephony system from the ground up. As VP, I guided the entire engineering effort over the following six years.
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VP, Engineering
Upoc Networks
(Computer Software industry)
1999 — 2007 (8 years )
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Internet Client-Server Engineer
Dreyfus Corporation
(Public Company; 5001-10,000 employees; MEL; Financial Services industry)
September 1997 — December 1999 (2 years 4 months)
Project manager and co-designer of the Dreyfus Retirement Systems Website, encompassing Dreyfus' first exploration of advanced Web technologies coupled with 3270 screen-scraping UNIX middleware.
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Director of ADSI & VRU Development
SmartServ Online, Inc.
(Public Company; 51-200 employees; SSOL; Information Technology and Services industry)
October 1995 — September 1997 (2 years )
SmartServ Online provided real-time financial and information services on multiple platforms from PCs to PDAs. ADSI (Analog Display Services Interface) is a Bellcore protocol for advanced interactive smart-phones and VRU is the ubiquitous Voice Response Unit telephone interface.
I developed SmartServ's ADSI & VRU prototypes into successful products for a customer base of thousands and a client list including Sprint, Bear Stearns, Andrew Peck, and Rickel & Assoc. The product won the 1997 Interactive Services Association Award for Best Screen Phone Application. -
Software Principal Engineer
Digital Equipment Corporation
(Public Company; 10,001 or more employees; Computer Software industry)
January 1990 — January 1995 (5 years 1 month)
In DEC’s heyday, second only to IBM, it offered, besides inspired hardware architecture and operating systems, a broad range of commercial software and services. I was involved in several phases of the DECtrade/PriceWatch product, a real-time Market Data Distribution and display System for trading floors. Working in both core and application modules, I designed software to parse quote data for real-time custom page displays and developed workstation and PC applications with multi-page tables, tickers, graphs and analytics.
In 1994, I was part of the DEC team that designed and deployed the new Inmate Telephone System and VRU for the NYC Department of Correction. Subsequently, DEC retained my services as primary engineer on that project for enhanced Alpha NT feature design, such as voice recognition security, and Y2K remediation. -
Senior Software Engineer
PBS / Security Pacific Software Services
(Privately Held; Financial Services industry)
September 1985 — January 1990 (4 years 5 months)
Precision Business Systems (later absorbed by Security Pacific) was a Wall Street company that developed software for the financial industry. Working on many projects in environments from VAX C, VT programming, to EGA character encodings, I ultimately specialized in designing user interfaces and emulators for the PriceWatch trader product.
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Senior Engineer
Precision Business Systems
(Computer Software industry)
1985 — 1988 (3 years )
Precision Business Systems of 33 Rector St., NYC, developed DEC VAX software for the financial industry. Trading floors and back rooms from Wall Street to Boston to Montreal used PBS products such as TMX and PriceWatch.
Working on many projects and several platforms, I ultimately specialized in designing user interfaces and financial data emulators for the PriceWatch trader product.
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