E-Business & New Media Director at MORGAN
Paris Area, France
- Current
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- E-Commerce & New Medias Director at MORGAN
- Past
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- Internet & E-Business Manager at INTERMARCHE LES MOUSQUETAIRES
- Interface IT service – Panels & Merchandising at IRI SECODIP SOFTWARE
- Sales and marketing manager at STATIGEST
- Department manager at Centre E. Leclerc
- Education
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- ICS BEGUE
- Recommended
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9 people have recommended Olivier - Connections
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202
connections
- Industry
- Internet
- Websites
Olivier LABORNE’s Summary
Experienced online and off line Marketing specialist at board level in an international environment.
Building a site is complicated, but not define a true e-commerce strategy and conduct a site on a daily basis is more
Olivier LABORNE’s Experience
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E-Commerce & New Medias Director
MORGAN
(Textiles industry)
September 2007 — Present (1 year 11 months)
Morgan Fashion -Ready to wear Women, More than 600 stores in the world,
Connected with the CEO
*Revision of the Web site www.morgandetoi.com,
*On-line publishing of Morgan on Facebook and creation of forums,
*Conception of the strategy @commerce for Morgan Europe and Asia,
*Conception and implementation of an extranet of commands(orders) of the short collections to the distributors world and members,
*Implementation of commercial and marketing operations in stores,
a)1st interactive window shopping installed in Europe on the occasion of the winter sales, Champs Elysées Paris,
b)1st vidéologo installed in store in France,
c)Operation business traffic / turnover innovative via support Bluetooth to Geneva/Swiss. +15% traffic per week
Revision completes of the loyalty card (strategy-supports-animations) -
Internet & E-Business Manager
INTERMARCHE LES MOUSQUETAIRES
(Supermarkets industry)
September 1999 — September 2007 (8 years 1 month)
Connected with the board of directors
*Conception and the launch of the institutional sites and of e-commerce
*Conception of the strategy marketing e-commerce it for all the domains of the project,
*Elaboration and implementation of the strategy " VRAR " (make Come, make Stay, make Buy, make Return)
*Drafting of the functional marketing specifications, the logistics and the Web communication,
*Organization of the commercial strategy of deployment, organized by commercial actions(shares) targeted by region,
*Organized and follow-up of the marketing actions (on line / off line),
Web site portals www.intermarche.com & www.ecomarche.com
Web site of the promotions and the leaflet in store www.promosintermarche.com
*First site from 2003 to manage the on-line leaflets and to announce monthly products in advantage loyalty card to the Internet users. -
Interface IT service – Panels & Merchandising
IRI SECODIP SOFTWARE
(Information Services industry)
October 1998 — July 1999 (10 months)
IRI SOFTWARE SECODIP – Marketing survey and panels
*Implementation of information systems at the customers integrating the data groups, merchandising (Apollo software), and of sales of the customer,
*Interface with the American computing of IRI (Chicago) and the division sample groups France (Chambourcy). -
Sales and marketing manager
STATIGEST
(Information Technology and Services industry)
March 1990 — September 1998 (8 years 7 months)
Increase of 35% of the turnover
*Sales and implementations of some sales forces applications (SFA)
*Management of more than 30 customer accounts or more of commercial 400,
*Interfaces customers / internal computing,
*Division of sales force, optimization of the plans of tour,
*Organized by software of management of DN and price,
*Realization of a software of merchandising statement (specifications), -
Department manager
Centre E. Leclerc
(Supermarkets industry)
February 1989 — March 1990 (1 year 2 months)
*Department manager sea products then light general store,
*Management of the schedules of the staff store,
*Management of the schedules of cash desk,
Olivier LABORNE’s Education
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ICS BEGUE
DECS , Comptabilité , 1984 — 1988
Additional Information
Olivier LABORNE’s Websites:
Olivier LABORNE’s Interests:
New technology, Train and High Speed Train, Funicular and Urbain Train, Metro & Commercial Planes.
