
Marketing + New Media Specialist
San Francisco Bay Area

Marketing + New Media Specialist
San Francisco Bay Area
Kyung Min is a progressive-minded individual, with a diverse background in all the modern communication arts, who wishes to help expedite change and make a positive impact on society. Throughout his higher education training, Mr. Min has fully embraced the latest technologies and all the opportunities they have to offer.
He learned how to use the latest digital audio technologies and work in the evolving music industry from his education at Berklee College of Music and his work in professional studios and with artists and film directors. He believes that music is only part of a comprehensive visual marketing concept, which is vital to creating an image, a message, or a brand. To that end, he has worked full time at Digidesign as Content Manager of Web Marketing, and currently he is further developing his skills in new media arts at Academy of Art University, as well as working working full time as Creative Director of Elative Marketing and Director of Marketing for Addo Label.
Mr. Min hopes that all of the progress that he eagerly embraces and works towards also benefits society on a universal scale. Environmental issues are of special interest and concern to him, so he helped create Addo Label, an all-digital record label with the hopes of influencing the record industry to not only further embrace digital distribution and new media marketing channels, but also address environmental issues affected by the business. In addition, at Digidesign, Mr. Min was a representative of the Marketing department for the internal Environmental Management Team, which is devoted to ensuring that the various activities and practices of Digidesign help to preserve a sustainable planet.
Extensive, well-rounded creative background in music and all new media, grounded in a business marketing and communications foundation.
(Privately Held; 1-10 employees; Marketing and Advertising industry)
May 2008 — Present (1 year 3 months)
· Actualize a client's vision and target market positioning
· Provide a comprehensive marketing service integrating design, communications, and social networking as a unified new media effort
(Privately Held; 1-10 employees; Music industry)
December 2007 — Present (1 year 8 months)
Addo Label's goal is to drive the music industry forward as the premiere digital record label for independent artists with strong progressive beliefs in today's socially active generation.
(Public Company; 1001-5000 employees; AVID; Computer Software industry)
May 2007 — August 2008 (1 year 4 months)
· Communicate public messaging using the company website and new media channels
· Craft the market positioning of the company’s product and service offerings on the web
(Public Company; AVID; Music industry)
June 2006 — May 2007 (1 year)
· Implemented in-store marketing and advertising campaigns
· Represented Digidesign & M-Audio product lines and services
(Music industry)
January 2004 — January 2007 (3 years 1 month)
· Execute film directors’ visions for a film's audio and soundtrack
· Guide musicians’ demos, records, and remixes to completion
(Educational Institution; Music industry)
September 2004 — December 2006 (2 years 4 months)
· Performed administrative duties including phones and mail
· Processed daily data entry and filing of all incoming/outgoing documents
· Planned and implemented promotional duties for Music Technology Division events
(Privately Held; Music industry)
January 2005 — December 2005 (1 year)
· Secured recording and mixing jobs of clients, which included hip-hop, rock, etc.
· Monitored clients' record projects to completion
(Educational Institution; Music industry)
September 2002 — July 2003 (11 months)
· Supported the full-time audio engineers of the RCM Studios
2nd Bachelor's , Computer Arts - New Media , 2005 — 2009
Bachelor's with Dual Concentrate , Music Business & Music Synthesis , 2004 — 2006
Music Business/Management major GPA 4.0
Music Synthesis major GPA 3.88
· Music Business/Management Department Achievement Award
· Music Technology Division Achievement Award
· Music Synthesis Department KAO Infosystems Scholarship Award
· Music Business/Management Department NAMM Scholarship Award
· Berklee Achievement Scholarship (BAS) Award
· Berklee Entering Student Talent (BEST) Scholarship Award
Partial Completion of a Bachelor's in Music (BMus) , Music Composition & Flute Performance , 2002 — 2003
· RCM Scholarship Award
Marketing, new media, world politics, ice hockey, visual art, reading/studying (esp. non-fiction/current events), global warming/social activism, weight lifting, yoga, etc.
Flutist for the Oakland Civic Orchestra
From Berklee College of Music:
· Summa Cum Laude
· Music Business/Management Department Achievement Award
· Music Technology Division Achievement Award
· Music Synthesis Department KAO Infosystems Scholarship Award
· Music Business/Management Department NAMM Scholarship Award
· Berklee Achievement Scholarship (BAS) Award
· Berklee Entering Student Talent (BEST) Scholarship Award
From Royal College of Music:
· RCM Scholarship Award
From ASCAP:
· ASCAP Young Composer Awards Honorable Mention
From New England Conservatory:
· New England Conservatory Prep Division Composition Award