KyNam Doan

Current

Director of Marketing at Reppify
Founding Board Director at Black Card Circle Foundation
consultant at self-employed Business Development and Marketing Consultant

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Past

Founder, Principal at voterBLOC

Education

Massachusetts Institute of Technology

Recommended

3 people have recommended KyNam

Connections

281 connections

Industry

Internet

Websites

KyNam Doan’s Summary

I am an adaptable self-starter who is able to bring structure to new or ambiguous environments as well as a positive team player who can take initiative within assigned responsibilities.

Here are 3 examples of how I can contribute to your team:

1. Cut costs while increasing efficacy. I can assist in optimizing your marketing mix by:
-Developing and implementing testing and analytic tools to measure key performance indicators such as ROI, reach, and conversion.
-Developing a balanced strategy between near-term and long-term ROI goals.
-Analyzing the individual strategies of your marketing mix to consider lower-cost/higher-efficacy strategies such as Social Media, Inbound Marketing, and Cause Branding.

2. Strengthen your brand to drive leads. I can assist you in engaging your customers and increase your brand awareness by:
-Developing strategies to lead your market community and aggregate fragmented communities across media such as your email lists with heavy internet users who use social networks.
-Building one or multiple blogs to create content, add value, increase transparency, and listen to your customers. I can also turn the multitude of customer voices into actionable choices linked to ROI and CLV.
-Amplifying your exposure with strategies such as Search Engine Optimization, publishing white papers, ebooks, webinars, and forums.

3. Explore a Corporate Social Responsibility and sustainability strategy. I can assist in:
-Developing a CSR strategy encompassing elements such as environmental sustainability, CSR supply chain management, and business ethics.
-Choosing and partnering with social causes/nonprofits or starting a nonprofit arm.
-Developing Cause-Related Marketing campaigns similar to Trees for Troops or Starbucks’ (PRODUCT)RED.

KyNam Doan’s Specialties:

Data analytics, Marketing strategy, Cause Marketing, Agile team management focused on long-term/short-term goal balance and personal growth. Creative problem solver

KyNam Doan’s Experience

Director of Marketing

Reppify

(Internet industry)

November 2009 — Present (1 month)

Solving online security. Product marketing and business development
Founding Board Director

Black Card Circle Foundation

(Non-Profit; Philanthropy industry)

February 2009 — Present (10 months)

One of 7 Founding Board Directors.
BCCF is a 501(c)(3) nonprofit that awards grants to charities in the following categories: education, environment, health care, global development, and poverty relief
Co-chair, external communications committee: ownership of the foundation's PR & marketing.
consultant

self-employed Business Development and Marketing Consultant

(Internet industry)

January 2009 — Present (11 months)
Founder, Principal

voterBLOC

(Internet industry)

December 2007 — November 2008 (1 year )

-VoterBLOC is a grassroots organizing application on a web 2.0 platform, with the goal of increasing civic engagement and collaboration within a community.
-Developed and implemented company strategy and product concept
-Developed a marketing & PR plan
-Assembled and managed a team of three
-Developed using PHP, MySQL in the cakePHP framework
-Raised seed-capital while giving over 20 presentations to groups, potential investors, and colleagues

KyNam Doan’s Education

Massachusetts Institute of Technology

B.S. , Marketing Management , 2007

Activities and Societies:

Chi Phi, MIT $100K (Formerly MIT $50K), Entrepreneurship Club (E-Club), MIT Bhangra, MIT Casino Rueda, MIT Dance Troupe, Bouldering