Kym Gordon Moore

Current

Public Relations Administrator/Marketing Strategist at Moore 2 It Productions

Past

Account Executive/Regional Manager at Johnson Publishing Company/Fashion Fair Cosmetics
Store Manager at Dress Barn

Education

Strayer University
University of South Carolina-Columbia
Central Piedmont Community College

Midlands Technical College
Trident Technical College

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Recommended

5 people have recommended Kym

Connections

286 connections

Industry

Public Relations and Communications

Websites

Favorite Things Blog

Kym Gordon Moore’s Summary

• • Over twenty-two years of upper level management experience in retail and sales.
• Proficient in Microsoft Word, Excel, PowerPoint, Website Building.
• Over twenty-eight years of writing experience during corporate career, in various in-dustries from fashion/special event coordination, to marketing, public relations and sales.
• Author of the non-fiction book, Diversities of Gifts: Same Spirit.
• Produced staff and community newsletters, press releases, fliers, essays and coordinated radio interview sessions for colleagues and local clients.
• Excellent communication and interpersonal relationship skills.
• Coordinate developmental activities and events for nonprofit organizations (Charlotte Rescue Mission/The Dove’s Nest, Faith Ministries, Inc.)

Kym Gordon Moore’s Specialties:

• Public Relations
• Promotional Event Coordination
• Transformational Leadership
• Training and Management Development
• Small Business Strategic Marketing Concepts
• Strategic Marketing Concepts and Planning for New Published Authors
• Sales Strategy Meeting Coordination
• Freelance Niche Writing
• Transformational Speaking

Kym Gordon Moore’s Experience

Public Relations Administrator/Marketing Strategist

Moore 2 It Productions

(Marketing and Advertising industry)

January 2007 — Present (2 years 11 months)

• Develop and implement strategic marketing plans for client events and sales support.
• Client focus: budget conscious new small businesses and new self-published authors.
• Good analytical and problem-solving skills.
• Able to articulate my client’s vision and goals.
• Networking: Able to develop, maintain and grow professional business relationships
• Coordinate PR media communications for various clients.
• Instruct/draft/develop ideas for newsletters, e-newsletters, social media & direct mail for clients.
• Teach clients how to effectively utilize public relations to increase brand awareness
• Excellent verbal and written communication, as well as interpersonal skills.
Account Executive/Regional Manager

Johnson Publishing Company/Fashion Fair Cosmetics

(Privately Held; 201-500 employees; Cosmetics industry)

October 1990 — February 2008 (17 years 5 months)

•Negotiated open-to-buy dollars with corporate retail buyers to purchase merchandise.
•Developed sales action plans through special events.
•Created & implemented corporate procedural/instructional manuals and newsletter publication.
•Analyzed breakdown of product usage for targeted clients within assigned territorial cities.
•Coordinated promotional allocations per individual accounts in territory & negotiated additional promotional dollars with Buyer.
•Analyzed the best advertising avenues for territory.
•Motivated staff to get desired results.
•Established action plans through stock and sales plans.
•Identified trends & ideas to maximize business opportunities.
•Recruited & trained sales team.
•Gave appropriate feedback when necessary.
•Championed & facilitated customer service standards, image and product knowledge.
•Established long term business partnerships with corporate & in-store management personnel for increased productivity, brand visibility and profitability.
Store Manager

Dress Barn

(Public Company; 201-500 employees; Apparel & Fashion industry)

June 1989 — October 1990 (1 year 5 months)

• Overseer of operational functions in my store, along with 2 Assistant Store Managers.
• Communicated strategies and priorities in a clear and concise manner, verbally and written.
• Ensured that all company policies, procedures and guidelines were consistently followed.
• Recruited, interviewed, hired and trained sales staff.
• Resolved issues in a fair and timely manner.
• Implemented regional and national promotional campaigns for targeted items.
• Worked with District Manager on strategies to ensure policies and procedures were implemented along with target sales strategies and regional promotional campaigns.

Kym Gordon Moore’s Education

Strayer University

MBA , Business Administration with a concentration in Marketing , 2008 — 2010 (expected)
University of South Carolina-Columbia

B.S. , Criminal Justice , 1977 — 1980

Activities and Societies:

Theta Gamma Chapter of Alpha Kappa Alpha Sorority, Inc.
Central Piedmont Community College

Writing Concepts 1999
Midlands Technical College

Architectural Engineering 1986
Trident Technical College

Commercial Graphics 1976

Additional Information

Kym Gordon Moore’s Websites:

Favorite Things Blog

Kym Gordon Moore’s Interests:

Kym Gordon Moore is an award winning poet, author, syndicated columnist and freelance writer whose published credentials include hundreds of articles, essays, poetry, newsletters and various corporate reports and booklets. She has over twenty eight years of writing experience throughout her corporate career in industries from marketing, sales, public relations, fashion and special event coordination and has been a guest speaker for several civic, benevolent and business organizations. She is the President and Public Relations Administrator for Moore 2 It Productions, a firm dedicated to coordinating creative, strategic marketing packages for budget conscious new businesses and new published authors. She's completing works on two book projects scheduled to be released this year.

Kym Gordon Moore’s Groups:

Alpha Kappa Alpha Sorority, Inc.
American Marketing Association
American Authors Association
North Carolina Writer's Network
Faith Ministries, Inc.
Friday Friends