Moore 2 It Productions - President and PR Administrator, Author, Transformational Speaker, Entrepreneur
Charlotte, North Carolina Area
Moore 2 It Productions - President and PR Administrator, Author, Transformational Speaker, Entrepreneur
Charlotte, North Carolina Area
• Over twenty two years of upper level management experience in retail, promotions and sales, that include concentrations in marketing and communications.
• Proficient in Microsoft Word, Excel, PowerPoint, Website Building.
• Over twenty seven years of writing experience throughout corporate career, in various industries from fashion and special event coordination, to marketing, public relations and sales.
• Produced staff and community newsletters, press releases, fliers, essays and coordinated radio interview sessions for colleagues and local clients.
• Excellent communication and interpersonal relationship skills.
• Writing credits include articles, essays and poems appearing in several magazines, ezines, newspapers and anthologies.
• Public Relations
• Promotional Event Coordination
• Transformational Leadership
• Training and Management Development
• Small Business Strategic Marketing Concepts
• Strategic Marketing Concepts and Planning for New Published Authors
• Sales Strategy Meeting Coordination
• Freelance Niche Writing
• Transformational Speaking
(Marketing and Advertising industry)
January 2007 — Present (2 years 7 months)
Moore 2 It Productions is a firm dedicated to coordinating and producing creative marketing strategies for budget conscious new small businesses and new authors. The firm has over 26 years of combined experience in corporate marketing, public relations and sales, covering various industries from retail management, fashion, sales and special event coordination.
We will help you to develop and implement creative marketing strategies to effectively communicate the value and benefits of what your business has to offer. We understand the challenges that small businesses face when starting out and that allocating a budget for marketing is not a major priority as much as investing into the products/services you provide.
(Privately Held; 201-500 employees; Cosmetics industry)
October 1990 — February 2008 (17 years 5 months)
•Negotiated open-to-buy dollars with corporate retail buyers to purchase merchandise.
•Developed sales action plans through special events.
•Created & implemented corporate procedural/instructional manuals and newsletter publication.
•Analyzed breakdown of product usage for targeted clients within assigned territorial cities.
•Coordinated promotional allocations per individual accounts in territory & negotiated additional promotional dollars with Buyer.
•Analyzed the best advertising avenues for territory.
•Motivated staff to get desired results.
•Established action plans through stock and sales plans.
•Identified trends & ideas to maximize business opportunities.
•Recruited & trained sales team.
•Gave appropriate feedback when necessary.
•Championed & facilitated customer service standards, image and product knowledge.
•Established long term business partnerships with corporate & in-store management personnel for increased productivity, brand visibility and profitability.
(Privately Held; 201-500 employees; Apparel & Fashion industry)
June 1989 — October 1990 (1 year 5 months)
• Overseer of operational functions in my store, along with 2 Assistant Store Managers.
• Communicated strategies and priorities in a clear and concise manner, verbally and written.
• Ensured that all company policies, procedures and guidelines were consistently followed.
• Recruited, interviewed, hired and trained sales staff.
• Resolved issues in a fair and timely manner.
• Implemented regional and national promotional campaigns for targeted items.
• Worked with District Manager on strategies to ensure policies and procedures were implemented along with target sales strategies and regional promotional campaigns.
MBA , Business Administration with a concentration in Marketing , 2008 — 2010 (expected)
B.S. , Criminal Justice , 1977 — 1980
Writing Concepts 1999
Architectural Engineering 1986
Commercial Graphics 1976
Kym Gordon Moore is an award winning poet, author, syndicated columnist and freelance writer whose published credentials include hundreds of articles, essays, poetry, newsletters and various corporate reports and booklets. She has over twenty eight years of writing experience throughout her corporate career in industries from marketing, sales, public relations, fashion and special event coordination and has been a guest speaker for several civic, benevolent and business organizations. She is the President and Public Relations Administrator for Moore 2 It Productions, a firm dedicated to coordinating creative, strategic marketing packages for budget conscious new businesses and new published authors. She's completing works on two book projects scheduled to be released this year.