
Associate Manager Consumer Market Knowledge - CMK - at Procter & Gamble - "Kyle" - at - "KyleNicholson.com"
Cincinnati Area

Associate Manager Consumer Market Knowledge - CMK - at Procter & Gamble - "Kyle" - at - "KyleNicholson.com"
Cincinnati Area
International Consumer Marketing and Consumer Insights
(Public Company; 10,001 or more employees; PG; Consumer Goods industry)
June 2008 — Present (5 months)
(Public Company; 10,001 or more employees; whr; Consumer Goods industry)
May 2007 — August 2007 (4 months)
• Developed opportunity brief and commercialization plan for a new safety innovation that was selected the winner in a brand intern innovation contest by senior management and presented to the president of North America.
• Developed continuous category management process to grow Gladiator sales at Lowe’s.
• Analyzed trade partner performance, evaluating key causal factors, layering consumer trends with in-store behavior and explaining environmental and industry impact for product line review.
• Planned and executed sponsorship events designed to increase brand awareness and generate leads for garage dealer channel.
• Conducted mystery shopping experiments for Maytag brand at The Home Depot and recommended strategies to improve sales person knowledge and customer experience.
(Non-Profit; Leisure, Travel & Tourism industry)
January 2007 — June 2007 (6 months)
(Educational Institution; 10,001 or more employees; Primary/Secondary Education industry)
January 2002 — July 2006 (4 years 7 months)
Managed design and development of internet applications within the department of Research and Planning for the nation’s 16th largest public school district
• Developed nations largest system tracking students participation in the majority of after school programs in the city of Louisville. Programs include: Metro United Way, YMCA, Louisville Metro Government, Urban League, and the Salvation Army .
• Led a team developing a benchmarking tool to provide 5,500 teachers, principals, and directors data that tracks and forecasts academic performance of students.
• Trained executive level staff, and 500+ school administrators on classroom data analysis.
(Public Company; 10,001 or more employees; pzza; Food & Beverages industry)
October 1998 — January 2002 (3 years 4 months)
Exchange (January 2008) MBA, International Marketing, International Negotiations, 2007 — 2008
MBA, Marketing, International Business, 2006 — 2008
MBA, Marketing, International Business, 2007 — 2007
Two month exchange program studying Cross-Cultural Management, International Business Strategy, and Advertising
Business Computer Information Systems 1999 — 2002
Outdoors, Whitewater Kayaking, Film Production
Kelley School of Business Alumni member