Kyle Goldie

Fashion Photographer, Art Director

Location: Greater Los Angeles Area
Industry: Photography

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Kyle Goldie's Overview

Current

Fashion Photographer, Art Director at Kyle Goldie Photography

Past

Creative Director / Sr. Art Director / Photo Studio Manager at Nomorerack Retail Group Inc.
Owner at The World Scene Travel Consulting (Sole Proprietorship)
Consumer Representative, Consumer Protection Division at Washington Attorney General

Education

Central Washington University

Recommendations

15 people have recommended Kyle

Connections

500+ connections

Websites

Photographing fashion and beauty for the worlds leading commercial clients and editorial magazines. Clients include Adidas, Aveda, Maxim Magazine, FHM Magazine, UMM Magazine, NoMoreRack, Amazon.com, and celebrities.

Specialties

Fashion and beauty photography

Fashion Photographer, Art Director

Kyle Goldie Photography

May 2005 – Present (7 years 1 month) Greater Los Angeles Area

• Photographed for clients such as Adidas, Amazon.com, Hornall Anderson, Pfizer, Warner Brothers Media, Adicora Swimwear, Golds Gym, FHM, Maxim Magazine, and many more
• Created, designed and implemented business and marketing plans
• Designed, implemented, and continuously strengthened brand recognition and identity
• Maintained a strong online presence through use of social media, direct mail, web advertisements, press releases, and more
• Researched thousands of industry contacts to follow up with marketing campaigns, cold/warm calls, and sales meetings
• Created price matrix for various market niches in accordance with custom SWOT analysis
• Initiated fully-operational viral marketing campaign to expand market share and retain/strengthen house accounts
• Performed detailed market research in various markets to design & acquire market-specific promotional materials, business collateral, barrier-minimizing campaigns, and further expand professional industry network.
• Photographed cutting-edge campaigns and editorials with the industry’s leading designers, models and artists

Creative Director / Sr. Art Director / Photo Studio Manager

Nomorerack Retail Group Inc.

Privately Held; 51-200 employees; Retail industry

September 2010 – November 2010 (3 months)

• Contract position in Vancouver, BC & Scottsdale, Arizona
• Communicate and create web design team vision. Accountable for creative efficiencies and deadlines.
• Manage commercial photo studio on-location in Scottsdale, Arizona. Oversee production and quality assurance over 5,600 products photographed over a 2 month period (for launch of initial site).
• Manage and mentor the interactive designers, photographers, stylists, copywriters, content analysts and production specialists.
• Lead projects, critique work and approve final design executions.
• Inspire creative team to constantly strive for excellence in the work they produce and increase efficiencies on all levels.
• Set and maintain creative standards for the department and enforce accountability when standards are not met.
• Contribute to project management, warehouse management, vendor relations, and logistics operations
• Challenge and introduce new and innovative methods of creative execution.
• Ensure deadlines are met both internally and externally while maintaining and encouraging a positive creative culture.
• Work alongside Senior Management to improve processes and tools to increase product quality & efficiency on all levels.
• Be strategic when identifying project deliverables, think before designing, support the project goals, support the business goals and determine design plan.

Owner

The World Scene Travel Consulting (Sole Proprietorship)

September 2004 – February 2008 (3 years 6 months)

• Found a relatively untapped niche market and implemented marketing campaigns through select websites to reduce overhead and increase click through rates (CTR)
• Boosted website membership from 500 to 2,500 travelers within the second semester of operation
• Regularly communicated with international vendors, tourism agencies, members, and clients
• Consistently managed databases, accounts, and campaigns while utilizing kaizen philosophies for continuous improvement

Consumer Representative, Consumer Protection Division

Washington Attorney General

Government Agency; 1001-5000 employees; Government Administration industry

September 2003 – March 2004 (7 months)

• Assisted with public inquiries and complaints about unfair and deceptive business practices
• Provided the consumer with detailed legal information and referrals to appropriate agencies
• Provided informal mediation between consumers and businesses
• Supported investigations and educated consumers how to avoid being victims of fraud
• 98% satisfaction rate with over $100,000 accurately mediated between the parties