M. Kyle Craig (kcraig@alacrityis.com)

Education

Informa Telecom
University of South Alabama
University of South Alabama

Murphy

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Connections

392 connections

Industry

Marketing and Advertising

Websites

M. Kyle Craig (kcraig@alacrityis.com)’s Summary

Multi-discipline Marketing Maven

My passion is working on new, high-potential ideas with an energetic team.

I have a natural inclination towards research and analysis. Usually, this makes is easy to create a clear roadmap and quickly get returns during the execution phase of a program.

My interest now lies in marketing and management. All future business success will be built around communities, content, and targeted information. Building a tightly focused business is the most direct way to create success. It's also hard to do.

My tech background is in embedded software, RTOS, and semiconductors. I've managed deployments in other areas, including designs based on PHP, Javascript, and Ruby.

In 2004, I completed a successful turnaround of a small media company.

I write for several blogs on topics including music marketing and influence.

My technical skills include programming languages, architecture, and software protocols. I have programmed on ARM, SH, PowerPC, Sparc, and other controllers.

I have managed software projects ranging from small updates to large-scale, global teams. I have developed backend systems, real time operating systems, file systems, graphic packages, and drivers for microprocessors.

My last position had me working in the mobile web space, which also occupies has large potential for the future. I have followed that space closely in the past few years.

I have attended several marketing programs, including Pragmatic Marketing and Chasm training.

I write blogs, website content, case studies, and white papers.The topics of the papers range from embedded systems, semiconductors, operating systems, Linux, flash memory, FPGAs, and file systems.

My current interests are in social media and community aspect of the web.

M. Kyle Craig (kcraig@alacrityis.com)’s Specialties:

Marketing - Lead Generation; Buyer personas; Pricing strategies; Competitive analysis; Positioning; ROI analysis; Product launch; PR; Technical writing;

Technology - Embedded Software, Real-time operating systems, ARM, SH, PowerPC, File systems, mobile, SMS, semiconductors, programming tools

Current interests:

- International applications of technology
- Converting technology into a sales channel
- Sociological and Psych influences on marketing
- Mobile Marketing
- Music Marketing

M. Kyle Craig (kcraig@alacrityis.com)’s Education

Informa Telecom

Certificate , Mobile Communications , 2005 — 2006
University of South Alabama

M.B.A , Marketing , Finance , 2000 — 2002
University of South Alabama

B.S. , Computer Science , 1991 — 1996
Murphy

Additional Information

M. Kyle Craig (kcraig@alacrityis.com)’s Websites:

M. Kyle Craig (kcraig@alacrityis.com)’s Interests:

CONTINUING EDUCATION Language: Learning Chinese Online Leaning: MIT OpenCourseWare: MAS.961 Designing Sociable Media MIT OpenCourseWare: 15.835 Entrepreneurial Marketing Books studying: Disruption and Innovation: The Innovator’s Dilemma; Clayton Christensen The Innovator’s Solution; Clayton Christensen and Michael Raynor Seeing What’s Next; Clayton Christensen, Scott Anthony, Erik Roth Social Media: Smart Mobs; Howard Rheingold Six Degrees – The Science of a Connected Age; Duncan Watts Mobile Web 2.0; Ajit Jaoker, Tony Fish Customer Behavior and Decision Making: The Influentials; Ed Keller, Jon Berry How Customers Think; Gerald Zaltman

M. Kyle Craig (kcraig@alacrityis.com)’s Groups:

Certificate in Mobile Communications - May 2007 (anticipated),
Expert Panel on Smart Phone Technology, 2006, Hong Kong World Handset Forum
Smart Phone Roundtable, 2006, Freescale Semiconductor FTF
Mobile Networks Explained, February 2006
Toastmasters International, 2004 – Current
Effective Marketing Programs, 2005
Effective Presentation Skills, 2003
Target Account Selling, 2003
Embedded Processor Forum, 1999, 2001, 2002
Practical Product Management, 2001, Tech Nerds for Hire, Twitter