Freelance Interactive Producer
San Francisco Bay Area
- Current
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- Blogger at Network Solutions
- Freelance Interactive Producer at TheLetterTwo.com
- Past
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- Sr. Interactive Producer (Contract) at Draftfcb
- Project Manager (Contract) at iStrategyLabs.com
- eMarketing Manager at Destination DC
- Project Manager at StarrTech Interactive
- Marketing Manager at Oahu Visitors Bureau
- Account Coordinator/Bus. Dev. Mgr. at StarrTech Interactive
- Education
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- University of Hawaii - College of Business Administration
- Recommended
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18 people have recommended Kenneth - Connections
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351
connections
- Industry
- Marketing and Advertising
- Websites
Kenneth Yeung’s Summary
Accomplished web marketer who has experience working with website builds, email marketing, online advertising and social media marketing. I have worked both in an agency & a in-house environment doing project management while working with different teams, addressing stakeholders and managing vendors/partners.
I am a strategic thinker who can speak intelligently about the trends and latest developments happening online. My blog is an outlet for my thoughts on how marketers & businesses can take advantage of all types of online efforts and I hope to bring that same thinking to my next company.
Looking to work for a great company where I can put my project management & interactive marketing skills to good use.If you're looking for someone, please contact me. Whether it's full-time, contract, or consulting...let's at least have a conversation.
Kenneth Yeung’s Specialties:
* Account/Project Management
* Web Strategy & Execution (Design & Development)
* Interactive Marketing Methodologies & Best Practices
* Client Relations
* Social Media Marketing
* Email Marketing
* Photography
* Content Management
Kenneth Yeung’s Experience
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Blogger
Network Solutions
(Privately Held; Internet industry)
April 2009 — Present (4 months)
As a member of the Network Solutions team, my responsibilities include blogging about social media and developments happening in the West Coast. I am responsible for reporting on activity and events taking place in the San Francisco Bay Area (e.g. Web 2.0 Expo, Inbound Marketing Summit, Ad:Tech SF 2009, etc.). Tasked with also examining other trends and the marketing applicability of using web technology for small businesses.
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Freelance Interactive Producer
TheLetterTwo.com
(Internet industry)
January 2004 — Present (5 years 7 months)
My passion for merging marketing with the digital realm have led me to develop websites, oversee interactive projects on a sliding scale, pursue knowledge in social media, evaluate startups, and network with the best in the business. I am constantly seeking to reach my goal of becoming a Subject Matter Expert and formed this company to help harness and develop my skills.
My responsibilities include being a project manager, producer, blogger (http://blog.thelettertwo.com), evaluator and above all a constant supporter of utilizing the Internet and its applications in support of promotions and marketing campaigns. -
Sr. Interactive Producer (Contract)
Draftfcb
(Public Company; ipg; Marketing and Advertising industry)
January 2009 — March 2009 (3 months)
Successfully managed website enhancement project for Pacific Gas & Electric (PG&E) by gathering requirements and talent to accomplish project within a six week window. Responsible for drawing up estimate, project plan, assembling assets, and troubleshooting when required. Worked with vendors to manage data flow and localization of content to the client's expectation.
In addition, oversaw the creation of email assets and website assets for Homewood Suites and worked to continue the process of making sure they adhered to best practices.
Other responsibilities included working with an information architect and other team members to flush out requirements and put together estimates, work plans, and user experiences to propose to clients for microsite redesigns. -
Project Manager (Contract)
iStrategyLabs.com
(Internet industry)
September 2008 — December 2008 (4 months)
Contracted to help oversee development of a widget combining use of Twitter, Flickr, and Upcoming.org for client to help promote their product virally through social networks supported by the Clearspring platform. Widget has resulted in over 20,000 views & 7,000 unique visits since launch in September.
Supervised development of website for client promoting the Lincoln Bicentennial in Washington, DC using WordPress as a Content Management System and importing events from Upcoming.org into the site resulting in site traffic of over 7,000 unique visits. -
eMarketing Manager
Destination DC
(Hospitality industry)
December 2006 — August 2008 (1 year 9 months)
Responsible for operation of Washington.org. Successfully surpassed fiscal site traffic goal of 5.4 million page views by at least 10% and achieved milestone of 700,000 monthly unique visits for the first time since tracking web activity.
Conducted $300,000 website redesign of Washington.org – including developing Request for Proposal, selecting vendor, participating in discovery process, and overseeing creative, technical and content management progress.
Developed e-mail marketing campaigns for various teams. Consolidated and sanitized consumer e-mail lists from multiple sources into a central Access database.
Coordinated online re-branding efforts (ShareYourDC.com). The end result was being featured on ABC’s Nightline, discussed in the New York Times and the Washington Post with intention to solicit input from local DC residents.
Created a Facebook business page for Destination DC resulting in over 6,000 fans and approximately 1,500 page views per month. -
Project Manager
StarrTech Interactive
(Privately Held; 11-50 employees; Marketing and Advertising industry)
April 2006 — May 2006 (2 months)
Took charge of a website redesign project that had stalled for nearly three months and put it on the fast track for completion. Within two months, I successfully completed development of the site, generated a user manual, and conducted training sessions with the client to their satisfaction.
Executed keyword research for search engine advertising by researching CPMs on Google AdWords and writing ad copy for placement on Google's search engine. -
Marketing Manager
Oahu Visitors Bureau
(Leisure, Travel & Tourism industry)
January 2006 — March 2006 (3 months)
Oversaw all online marketing efforts for the organization. Managed content on the main website while spearheading efforts for other campaign microsites, including one to celebrate local Grammy nominees.
Jumpstarted the email marketing efforts to consumers by creating and scheduling delivery, plotting out thematic emails, and managing email service provider.
Produced along with various team members a media website for the company using a custom Content Management System designed to provide images and press information for various media outlets.
Managed the bureau's online data assets and B-Roll. Responsible for tagging photos received and also supervised creation of an image library database for press and visitors to download low and high-resolution images. -
Account Coordinator/Bus. Dev. Mgr.
StarrTech Interactive
(Privately Held; 11-50 employees; Marketing and Advertising industry)
June 2003 — December 2005 (2 years 7 months)
Supervised and supported production team to effectively execute the business strategies of several high-valued clients while producing other interactive media campaigns: e-mail marketing, online advertising, strategic linking ventures, tracking & reporting, and research gathering. Facilitated new business development for the company and assembled proposals, presentations and follow up calls. Worked efficiently along various assembled teams and experienced in collaborating with other media divisions (advertising, public relations, branding, market research, etc.).
Kenneth Yeung’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- expertise requests
- reference requests
- getting back in touch
