KW Low

New Media Management Consultant & Online Business Builder

Greater Los Angeles Area

Current
Past

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4 more...

Education
  • University of Pennsylvania - The Wharton School
  • Clark University
  • London School of Economics
Recommended
KW has 1 recommendation(s) 1 person has recommended KW
Connections
500+ connections
Industry
Online Media
Websites

KW Low’s Summary

Technologist and strategist with strong product management, operations and marketing experience driving online consumer adoption, market share and profit growth with multi-platform strategies. Excellent general management experience building new media properties from the ground-up for a startup cable network.

● New Media Product Management
● Business Development
● Technology Management
● Interactive Marketing/Advertising
● Online Customer Acquisitions
● Web Analytics
● Market & Competitive Analysis
● Strategic Alliances & Partnerships
● Digital Distribution

● INTERACTIVE TELEVISION ALLIANCE – Facilitated “Future of Television” & “Technology Walk-Through” conferences and helped produce “Alternative Upfront” panels at NATPE 2007. Board member since 2006.

KW Low’s Specialties:

New Media, Digital Media, Online Marketing, Online Operations, Ebusiness, Ecommerce, Mobile Operations & Marketing, SEO, SEM, Strategic Planning, Thought Leadership for digital media & technology convergence, Software Product Management, Product Marketing, Project Management, Software Development, Financial Analysis.

KW Low’s Experience

  • Director, Business Development Strategy

    AT&T Interactive

    (Public Company; T; Internet industry)

    2007 — Present (2 years)

  • Co-Founder

    DreadCentral.com

    (Privately Held; 11-50 employees; Online Media industry)

    2006 — Present (3 years)

    Create new media & interactive entertainment strategies with broadband videos, social networking, blogs, live chats, mobile & user generated content, to maximize web traffic and increase user engagement for ad-supported genre content media website.
    • Develop external business relationships with content owners, ecommerce vendors, media companies and mobile partners.
    • Create and manage online and offline advertising platforms for advertising sales and sponsorships.
    • Conceptualize new businesses and revenue streams by licensing brand to live events, home entertainment and merchandise.
    • Write business plan, build financial models and create corporate due diligence to negotiate corporate development deals.

  • Co-Founder

    iSocialGames (My Heroes Ability Facebook App)

    (Internet industry)

    December 2007 — March 2008 (4 months)

    http://apps.facebook.com/ability/

    Co-founded & advised social game application on Facebook with loyal community (~90% daily return users & ~20 pages per visit).

  • Senior Product Manager Consultant

    Shopping.com (an eBay company)

    (Public Company; 10,001 or more employees; EBAY; Internet industry)

    2007 — 2007 (less than a year)

    * Relaunched Shopping.com's international sites (UK, DE, FR & AU) by leveraging consumer insights strategies to lift revenue by 25%.
    * Developed new business models & corresponding products through extensive web traffic & data analysis to monetize consumer ecommerce.
    * Created & implemented SEO and user acquisition strategies to increase organic user traffic & conversation-to-sale rate.

  • Director of Online & Business Development

    The Horror Channel

    (Privately Held; Online Media industry)

    2004 — 2006 (2 years)

    General management of HorrorChannel.com. Launched broadband television & new media products as sustainable online & mobile businesses for startup cable channel.
    • Set up online advertising platform & managed digital ad sales to increase ad revenue by more than 1000% in Q1 2006.
    • Managed technology & internet production teams to optimize growth strategies with on-air, online, mobile & live events.
    • Grew brand awareness & monthly web traffic consistently by 20% with SEO, SEM, email marketing & social networks.
    • Built business plan and negotiated an equity acquisition by a technology provider for services worth over $3MM.
    • Developed partnerships to co-market exclusive online video, interactive content & live events for studios & toymakers.

  • Product Manager

    Shopzilla

    (Public Company; 501-1000 employees; SSP; Online Media industry)

    2005 — 2006 (1 year)

    * Analyzed and pitched new profitable search engine products to senior management for shopping comparison websites with extensive data analytics, revenue models and detailed product plans (PRDs, business cases).
    * Built a new search analytics group to research & test products that can add over 20% in quarterly revenues.
    * Managed development lifecycle and scope by directing product team with agile product development methods.
    * Launched affiliate program to generate new revenue and raise search engine ranking for shopping categories.

  • Independent Online Services Management Consultant

    .

    (Online Media industry)

    2003 — 2005 (2 years)

    Developed & executed go-to market internet strategies, new business models & online product roadmaps for clients to monetize content and maximize transactions with online communities.

  • Product Marketing Manager / MBA Intern

    Allegis

    (Privately Held; 51-200 employees; Computer Software industry)

    2000 — 2000 (less than a year)

  • Senior Applications Developer

    Wellington Management Company

    (Privately Held; 1001-5000 employees; Investment Management industry)

    1994 — 1999 (5 years)

KW Low’s Education

  • University of Pennsylvania - The Wharton School

    MBA , Entrepreneurial Management , 1999 — 2001

  • Clark University

    BA , computer science & economics , 1988 — 1992

  • London School of Economics

    General

    Junior year at the LSE; Top 5 percent of course.

Additional Information

KW Low’s Websites:

KW Low’s Groups:

ITA, CFA, People Making a Difference, Lunch 2.0 LA, SFBeta, Wharton SoCal, adtech, Kelsey ILM, Google Local Market Symposium, Facebook App Dev function in Palo Alto on Jan 23 2008, Facebook App Dev function in Palo Alto on Jan 23 2008, Mahable Drinks 2.0 in Beverly Hills on Jan 24 2008, SMX West 2008 Santa Clara, DealMaker LA

  •    Wharton Technology and Technology VC Network
  •    Executive Suite
  •    LinkedSEO
  •    Search Engine Marketing Professional Organization (SEMPO) - OFFICIAL GROUP FOR THE ORGANIZATION
  •    MobilOpen :: the mobile business group
  •    SMX - Search Marketing Expo
  •    Online Advertising Professionals
  •    eBay Employees and Alumni Group
  •    Fans of Mashable
  •    Wharton School MBA & PhD Alumni
  •    Clark University Alumni Networking Group
  •    LSE Alumni
  •    SoCal Tech Group
  •    MOTM - Meeting of the Minds
  •    Sales and Marketing Professionals Promoting HighTech and Technology in Los Angeles and its Vicinity
  •    METal
  •    IVY GROUPS

KW Low’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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