Eloqua Master | Marketing Automation | Demand Generation | Lead Nurturing | Marketing Strategy | Marketing Operations
- Houston, Texas Area
- Computer Software
Kurt Stoll's Overview
- Marketing Automation Programs Manager - HP Enterprise Marketing Operations at Hewlett-Packard
Kurt Stoll's Summary
Eloqua Master and Dynamic Marketing Leader with extensive go-to-market and demand generation experience providing solutions for Fortune 500 clients. Recognized for strong communication skills and outstanding performance in complex technical environments, consistently surpassing executive and client expectations.
MARKETING AND SALES OPERATIONS
Experience Summary: 15 Years expertise in driving global marketing and sales efforts through demand generation as well as on-site engagements.
★ Successfully delivered the world's largest and most complex enterprise-level B2B Eloqua implementation to date, on time and on budget.
★ Successfully integrated Eloqua with the world's largest implementation of Salesforce to date (HP is currently the largest customer of Salesforce worldwide), on time and on budget.
✔ Achieved Eloqua Master Certification
✔ Built integrated Sales and Marketing departments, teams, and processes from scratch for BRS Labs and VisionMonitor Software.
✔ National and International Experience: San Francisco, New York, Paris, London, Rio, Venice, Mumbai
PRODUCT MARKETING AND MANAGEMENT
Experience Summary: 10+ Years experience in leading go-to-market strategies, developing innovative marketing programs and successful technology product launches.
WEB AND SOCIAL MEDIA MARKETING
Experience Summary: 10+ Years experience in developing compelling Web Sites, Web Strategy and Design, as well as effective client engagement through Social Media.
Kurt Stoll's Honors and Awards
HP - 'Making a Difference' Recognition Award - (Improving Lead Flow) QualityHewlett-Packard
- September 2013
Recognition @hp, the new HP global employee recognition program, is designed to acknowledge and reward what makes HP great! It is a meaningful way to give and receive appreciation for loyalty, commitment to excellence, and unique contribution to the success of HP
HP - 'Making a Difference' Recognition Award - (Campaign Program) ExecutionHewlett-Packard
- May 2013
Recognition @hp, the new HP global employee recognition program, is designed to acknowledge and reward what makes HP great! It is a meaningful way to give and receive appreciation for loyalty, commitment to excellence, and unique contribution to the success of HP.
2012 Eloqua Markie Finalist for "Marketing Center of Excellence"Eloqua
- October 2012
Winners of this award have developed a model for marketing process decision-making and planning, developed internal champions and subject matter experts, and have promoted the pervasive adoption of best practices in marketing communications, automation and measurement.
Hewlett-Packard – Marketing Center of Excellence
Since October 2011, Hewlett-Packard has implemented the largest instance of Eloqua to date, and this has been managed internally by the Global Demand Center team. This team has been chartered with the mission of transforming the way that HP does marketing with Marketing Automation. We call this the “digital marketing transformation” that will allow us to be more competitive in the marketplace, better align our sales and marketing teams, give us greater visibility into our customer’s journey, and provide us with the tools to make better marketing decisions.
HP Demand Management Services All-stars AwardHewlett-Packard
- December 2012
HP Demand Management Services All-stars Award for "Restoring the passion"
"Whatever It Takes" AwardSchlumberger Network Solutions
- December 1999
Annual award presented to Schlumberger employees who embody the "Whatever It Takes" Schlumberger spirit.
Kurt Stoll's Skills & Expertise
- Eloqua Master
- Marketing Automation
- Demand Generation
- Marketing Operations
- Lead Generation
- Social Media
- Online Marketing
- Marketing Strategy
- B2B Marketing
- Go-to-market Strategy
- Digital Marketing
- Sales Enablement
- Email Marketing
- Social Media Marketing
- Product Marketing
- Enterprise Software
- Product Management
- Online Advertising
- Cross-functional Team Leadership
- Thought Leadership
- Multi-channel Marketing
- Integrated Marketing
- Sales Process
- Professional Services
- Sales Operations
- Product Launch
- Strategic Partnerships
- Program Management
- Product Development
Kurt Stoll's Experience
Marketing Automation Programs Manager - HP Enterprise Marketing Operations
Public Company; 10,001+ employees; HPQ; Information Technology and Services industry
May 2011 – Present (3 years) Palo Alto, CA
• Successfully delivered the world's largest and most complex enterprise-level B2B Eloqua implementation to date, on time and on budget.
• Successfully integrated Eloqua with the world's largest implementation of Salesforce to date (HP is currently the largest customer of Salesforce worldwide), on time and on budget.
• Manage the ongoing operation and support of the Eloqua marketing automation platform for the HP Global Business Group and Business Unit marketing organizations
• Develop and implement best practices in automated demand generation including providing best practices to content creators to maximize program effectiveness
• Manage the marketing automation budget and participate in resource and budget planning
• Define and manage service level agreements with third-party vendors and demand center resources
• Act as a primary liaison across marketing automation ecosystem functional teams
• Communicate business requirements effectively between marketing functional areas and vendor resources
• Develop and implement lead scoring and lead nurture program strategies
• Serve as marketing automation evangelist
• Provide support, coaching, and training to the marketing automation platform user community
• Manage data quality programs within the marketing automation platform and related systems
• Work with global reporting team to define reporting and analysis portfolio incorporating new metrics and KPIs
Kurt Stoll's Certifications
Certified Eloqua Master
- Eloqua University
- February 2011
Kurt Stoll's Volunteer Experience & Causes
Founder and Co-Author
December 2005 – present (8 years 5 months)
- Science and Technology
About Startup Houston:
Startup Houston exists to promote the business of technology startups in the greater Houston area and to provide access to resources that enable them to be more successful. Startup Houston focuses on those technologies which have the greatest levels of support within the Houston business and investment communities, such as:
* Information and Web 2.0 technologies
* Energy technology
* Aerospace technology
It is also hoped that Startup Houston will enhance the communication and coordination between startup and small companies, business leaders, as well as investment firms, and become the rallying point for discussion and promotion of the great work that is occurring within Houston’s technology communities.
Kurt Stoll's Projects
Update of Eloqua 9 to Eloqua 10 for HP Enterprise Business
Team Members: Kurt Stoll, Anton Knolmar, Fred van der Wijk, Sue McLaren-Thomson, Garrett Martin, Nathan Lichte, Chris Campbell, Madeline Mylett, Ramesh Reddy Somagattu, Rick Kojima
- December 2012 to Present
Update of Eloqua 9 to Eloqua 10
Integration of Eloqua 9 with Salesforce CRM for HP Enterprise Business
Team Members: Kurt Stoll, Anton Knolmar, Ramesh Reddy Somagattu, Fred van der Wijk, Sue McLaren-Thomson, Garrett Martin, Nathan Lichte, Chris Campbell, Madeline Mylett, Christopher Malone, Mona O'Brien
- September 2012 to Present
Integration of Eloqua 9 with Salesforce CRM
Deployment of Eloqua 9 and integration with Siebel CRM (Oracle) for HP Enterprise Business
- October 2011 to Present
Integration of Eloqua 9 with Informatica and Business Objects (Reporting Universe) for BMC Software
Team Members: Kurt Stoll, Brian Kowalk, Tesfa Mcgregor, Rebecca Mookerjee, Jeff Sirkin, Sudheer Sura, Gigi Tran
- March 2011 to Present
Integration of Eloqua 9 with Informatica and Business Objects (Reporting Universe)
Deployment of Eloqua 9 and Integration with Salesforce and Siebel MRM (Oracle) for BMC Software
Team Members: Kurt Stoll, Kyle Brantley, Ian Barraclough, Jennifer Brownson, CSP, CBAP, Dean Liscum, Tesfa Mcgregor, Stacey Nash, Taylor Sterling, Sudheer Sura, , Gigi Tran
- September 2010 to Present
> Establish a demand generation platform that will efficiently and effectively qualify and nurture leads for Sales improving sales productivity while optimizing marketing spend
> Allow for the planning, creation, staging and execution of automated demand generation activities of greater sophistication to nurture prospects more effectively and efficiently in the pipeline
> Allow for the identification of the best targets for demand generation based on customer and prospect behavior
> Provide a more stable environment in which to better create, manage and analyze customer and prospect data
> Report on demand generation activities and their contribution to sales results