Kurt Stoll

Marketing Operations Leader | Eloqua Master | Marketing Automation Expert | Marketing Technologist | Demand Generation

Location
Houston, Texas Area
Industry
Computer Software

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Kurt Stoll's Overview

Current
  • Marketing Automation Programs Manager - HP Enterprise Marketing Operations at Hewlett-Packard
Connections

500+ connections

Kurt Stoll's Summary

Dynamic Marketing Leader with extensive demand generation and marketing operations experience leveraging Marketing Automation and CRM solutions to improve demand and revenue for the world’s largest technology organizations. Recognized for strong communication skills and outstanding performance in complex technical environments, consistently surpassing executive and client expectations.

MARKETING AND SALES OPERATIONS
Experience Summary: 15 Years expertise in driving global marketing and sales efforts through demand generation as well as on-site engagements.

Accomplishments:
★ Successfully delivered the world's largest and most complex enterprise-level B2B Eloqua implementation to date, on time and on budget.
★ Successfully integrated Eloqua with the world's largest implementation of Salesforce to date (HP is currently the largest customer of Salesforce worldwide), on time and on budget.
✔ Achieved Eloqua Master Certification
✔ Built profitable Sales and Marketing departments, teams, and processes from scratch for BRS Labs and VisionMonitor Software.
✔ National and International Travel Experience: San Francisco, New York, Paris, London, Rio, Venice, Mumbai

PRODUCT MARKETING AND MANAGEMENT
Experience Summary: 10+ Years experience in leading go-to-market strategies, developing innovative marketing programs and successful technology product launches.

WEB AND SOCIAL MEDIA MARKETING
Experience Summary: 10+ Years experience in developing compelling Web Sites, Web Strategy and Design, as well as effective client engagement through Social Media.

Kurt Stoll's Experience

Marketing Automation Programs Manager - HP Enterprise Marketing Operations

Hewlett-Packard

Public Company; 10,001+ employees; HPQ; Information Technology and Services industry

May 2011Present (3 years 6 months) Palo Alto, CA

• Direct an international team who manage the global operations and support of the Eloqua marketing automation platform for all HP businesses and marketing organizations
• Successfully delivered the world's largest and most complex enterprise-level B2B Eloqua implementation to date, on time and on budget
• Successfully integrated Eloqua with the world's largest implementation of Salesforce to date (HP is currently the largest customer of Salesforce worldwide), on time and on budget
• Launched 4 major releases and 2 minor releases of enhanced Eloqua capabilities and integrations within the FY14 Fiscal Year, improving lead velocity by over 97% and increasing lead volume by 20%
• Saved HP $100,000 in licensing costs by introducing more efficient management of Contacts
• Developed innovative lead scoring and lead nurture program strategies that have improved lead quality and conversion by 15%
• Implemented data quality programs and integrations that have enriched the value of leads for Sales
• Worked with global reporting team to define reporting and analysis portfolio incorporating new metrics and KPIs that improved marketing program resource allocation
• Develop and implement best practices in automated demand generation including providing playbooks to global campaign managers to maximize campaign effectiveness
• Manage the marketing automation budget and participate in resource and budget planning
• Define and manage service level agreements with third-party vendors and demand center resources

Kurt Stoll's Honors and Awards

  • HP - 'Making a Difference' Recognition Award - (Improving Lead Flow) Quality

    Hewlett-Packard
    • September 2013

    Recognition @hp, the new HP global employee recognition program, is designed to acknowledge and reward what makes HP great! It is a meaningful way to give and receive appreciation for loyalty, commitment to excellence, and unique contribution to the success of HP

  • HP - 'Making a Difference' Recognition Award - (Campaign Program) Execution

    Hewlett-Packard
    • May 2013

    Recognition @hp, the new HP global employee recognition program, is designed to acknowledge and reward what makes HP great! It is a meaningful way to give and receive appreciation for loyalty, commitment to excellence, and unique contribution to the success of HP.

  • 2012 Eloqua Markie Finalist for "Marketing Center of Excellence"

    Eloqua
    • October 2012

    Winners of this award have developed a model for marketing process decision-making and planning, developed internal champions and subject matter experts, and have promoted the pervasive adoption of best practices in marketing communications, automation and measurement.

    Hewlett-Packard – Marketing Center of Excellence
    Since October 2011, Hewlett-Packard has implemented the largest instance of Eloqua to date, and this has been managed internally by the Global Demand Center team. This team has been chartered with the mission of transforming the way that HP does marketing with Marketing Automation. We call this the “digital marketing transformation” that will allow us to be more competitive in the marketplace, better align our sales and marketing teams, give us greater visibility into our customer’s journey, and provide us with the tools to make better marketing decisions.

  • HP Demand Management Services All-stars Award

    Hewlett-Packard
    • December 2012

    HP Demand Management Services All-stars Award for "Restoring the passion"

  • "Whatever It Takes" Award

    Schlumberger Network Solutions
    • December 1999

    Annual award presented to Schlumberger employees who embody the "Whatever It Takes" Schlumberger spirit.

Kurt Stoll's Skills & Expertise

  1. Eloqua Master
  2. Marketing Automation
  3. Demand Generation
  4. Marketing Operations
  5. Lead Generation
  6. Social Media
  7. Online Marketing
  8. Marketing Strategy
  9. B2B Marketing
  10. Salesforce.com
  11. Go-to-market Strategy
  12. Eloqua
  13. Start-ups
  14. Digital Marketing
  15. Sales Enablement
  16. Email Marketing
  17. Social Media Marketing
  18. Product Marketing
  19. Enterprise Software
  20. Product Management
  21. Entrepreneurship
  22. Online Advertising
  23. Cross-functional Team Leadership
  24. Thought Leadership
  25. Strategy
  26. SaaS
  27. CRM
  28. Multi-channel Marketing
  29. Integrated Marketing
  30. SEM
  31. SEO
  32. B2B
  33. Sales Process
  34. Marketing
  35. Professional Services
  36. Sales Operations
  37. Product Launch
  38. Strategic Partnerships
  39. Management
  40. Program Management
  41. Product Development
  42. Analytics
  43. Leadership

View All (43) Skills View Fewer Skills

Kurt Stoll's Certifications

  • Certified Eloqua Master

    • Eloqua University
    • February 2011

Kurt Stoll's Volunteer Experience & Causes

  • Volunteer Experience

    • Founder and Co-Author

      StartupHouston
      • Science and Technology
      December 2005 present (8 years 11 months)

      About Startup Houston:
      Startup Houston exists to promote the business of technology startups in the greater Houston area and to provide access to resources that enable them to be more successful. Startup Houston focuses on those technologies which have the greatest levels of support within the Houston business and investment communities, such as:

      * Information and Web 2.0 technologies
      * Nanotechnology
      * Biotechnology
      * Energy technology
      * Aerospace technology

      It is also hoped that Startup Houston will enhance the communication and coordination between startup and small companies, business leaders, as well as investment firms, and become the rallying point for discussion and promotion of the great work that is occurring within Houston’s technology communities.

Kurt Stoll's Projects

  • Update of Eloqua 9 to Eloqua 10 for HP Enterprise Business

    • December 2012 to Present

    Update of Eloqua 9 to Eloqua 10

  • Integration of Eloqua 9 with Salesforce CRM for HP Enterprise Business

    • September 2012 to Present

    Integration of Eloqua 9 with Salesforce CRM

  • Deployment of Eloqua 9 and integration with Siebel CRM (Oracle) for HP Enterprise Business

    • October 2011 to Present
  • Integration of Eloqua 9 with Informatica and Business Objects (Reporting Universe) for BMC Software

    • March 2011 to Present

    Integration of Eloqua 9 with Informatica and Business Objects (Reporting Universe)

  • Deployment of Eloqua 9 and Integration with Salesforce and Siebel MRM (Oracle) for BMC Software

    • September 2010 to Present

    Project Goals:
    > Establish a demand generation platform that will efficiently and effectively qualify and nurture leads for Sales improving sales productivity while optimizing marketing spend
    > Allow for the planning, creation, staging and execution of automated demand generation activities of greater sophistication to nurture prospects more effectively and efficiently in the pipeline
    > Allow for the identification of the best targets for demand generation based on customer and prospect behavior
    > Provide a more stable environment in which to better create, manage and analyze customer and prospect data
    > Report on demand generation activities and their contribution to sales results

Kurt Stoll's Additional Information

Groups and Associations:

Houston Interactive Marketing Association (HiMA), American Marketing Association - Houston, StartupHouston, BarCamp, Houston OpenCoffee Club, Houston Technology Center, Emerging Technology Council

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