Kurt Krake

Current

• Founder at Search-Werks - Search Engine Marketing, E-Commerce & Web Analytics Consulting

Past

• Senior Mgr - Online Marketing at PetSmart
• Online Marketing Manager at Sara Lee Direct/HanesBrands
• Sr Audit Associate at PriceWaterhouseCoopers

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Education

• Wake Forest University - Babcock Graduate School of Management
• Wake Forest University

Recommended

5 people have recommended Kurt

Connections

255 connections

Industry

Internet

Websites

• Search Marketing Consulting Co
• Keeping Up With Web Innovation
• Bazaarvoice Advisory Board

Kurt Krake’s Summary

Entrepreneurial internet marketing professional with several years experience in large retail website marketing. Expert level experience in PPC search engine marketing, search engine optimization/website design, customer analytics and relationship management, and more. Professional foundation in accounting, financial analysis, and financial statement auditing. Expert knowledge in website analytics including Coremetrics, HBX, and Google Analytics.

Kurt Krake’s Specialties:

Website Analytics, Search Engine Marketing (Natural and Paid Search Marketing), Affiliate Marketing

Kurt Krake’s Experience

• Senior Mgr - Online Marketing

  PetSmart

  (Public Company; 10,001 or more employees; PETM; Retail industry)

  April 2004 — August 2006 (2 years 5 months)

  websites: www.PetSmart.com www.StateLineTack.com

• Online Marketing Manager

  Sara Lee Direct/HanesBrands

  (Public Company; 10,001 or more employees; SLE; Retail industry)

  January 1998 — April 2004 (6 years 4 months)

• Sr Audit Associate

  PriceWaterhouseCoopers

  (Partnership; 10,001 or more employees; Accounting industry)

  September 1994 — December 1997 (3 years 4 months)

  Financial statement auditing and business advisory services. Responsible for teams of up to 4 and client service.

Kurt Krake’s Education

• Wake Forest University - Babcock Graduate School of Management

  MBA , 2000 — 2002

• Wake Forest University

  Bachelor Science , Accounting , 1990 — 1994

Additional Information

Kurt Krake’s Websites:

• Search Marketing Consulting Co
• Keeping Up With Web Innovation
• Bazaarvoice Advisory Board

Kurt Krake’s Groups:

Certified Google Adwords Professional (since 2005)
Yahoo Search Marketing Ambassador
Microsoft AdExcellence Member
Web Analytics Association Member
Bazaarvoice Advisory Board
North Carolina C.P.A. (Inactive Status)

•    Wake Forest MBA Alumni
•    PricewaterhouseCoopers Alumni
•    LinkedSEO
•    Search Engine Marketing Professional Organization (SEMPO) - OFFICIAL GROUP FOR THE ORGANIZATION
•    AZIPA - Arizona Internet Professionals Association
•    Web Analytics Association
•    Google Adwords Qualified Individuals
•    Search Engine Strategies Conference & Expo
•    SEMPOAZ

Kurt Krake’s Honors:

PetSmart Marketing Unleashed Award Q1 2006