Kiran Umapathy

Current

• Director of Marketing at Holiday Matinee
• Marketing Coordinator at VMIX

Past

• Social Media Consultant at Better Looking Records
• Marketing at UNSCENE Urban Navigator
• Research Associate II at CoStar Group

• HR/Recruiting Assistant at BBN Technologies

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Education

• Boston University - School of Management
• Amity Regional High School

Recommended

7 people have recommended Kiran

Connections

168 connections

Industry

Marketing and Advertising

Websites

• VMIX
• Holiday Matinee

Kiran Umapathy’s Summary

Creative professional with an eye for design and experience in marketing, blogging, advertising and publications.

Kiran Umapathy’s Specialties:

Brand marketing, social media implementation, writing and editing

Kiran Umapathy’s Experience

• Director of Marketing

  Holiday Matinee

  (Privately Held; Online Media industry)

  August 2008 — Present (1 year 4 months)

  Creative think-tank that helps great brands become even stronger through road-testing new products, inspiring teams via public speaking or crafting social media campaigns.
  
  • Implemented social media campaign for launch of iBidCondo.com
  • Organized Cause for Drinks charitable events including complete marketing and coordination with UNICEF/Plant-It 2020
  • Raised awareness of blog and consulting services through social media, street marketing, networking, and in-house creative projects

• Marketing Coordinator

  VMIX

  (Privately Held; Online Media industry)

  January 2008 — Present (1 year 11 months)

  Leading white-label Software as a Service (SaaS) video platform.
  
  • Created sales and marketing messaging, media kits, press releases, one-sheets, and presentations
  • Evaluated web copy, design, and search engine optimization for continual improvements
  • Performed competitive analysis research to identify key differentiation points
  • Managed social media strategy (Blog, Twitter, Facebook etc.)

• Social Media Consultant

  Better Looking Records

  (Music industry)

  November 2008 — April 2009 (6 months)

  Implemented social media accounts for bands and educated band managers and members on best practices to maximize their relationships with writers, bloggers and fans.

• Marketing

  UNSCENE Urban Navigator

  (Leisure, Travel & Tourism industry)

  September 2007 — December 2008 (1 year 4 months)

  Urban navigation guide emphasizing the value and ingenuity of independent business.
  
  • Forged relationships with local business owners of boutiques, restaurants, and nightlife venues to increase awareness of their businesses through newsletters, interviews, trade shows and social networking
  • Developed a music project to support independent musicians with increased exposure

• Research Associate II

  CoStar Group

  (Public Company; CSGP; Real Estate industry)

  September 2006 — December 2007 (1 year 4 months)

  International commercial real estate information firm.

• HR/Recruiting Assistant

  BBN Technologies

  (Privately Held; Research industry)

  October 2005 — June 2006 (9 months)

  World-renown research & development firm serving both government and commercial clients.
  
  • Analyzed hiring sources, exit interviews, and salary averages for performance review and improvement
  • Coordinated candidate interviews and travel among eight departments during a heavy recruiting season
  • Issued tuition reimbursement for employees continuing higher education
  • Maintained up-to-date informational materials for applicant tracking system
  • Contributed strategic ideas to entice prospective employees to join company
  • Interviewed prospective candidates for Human Resources department
  • Conducted background checks for new hires

Kiran Umapathy’s Education

• Boston University - School of Management

  BS , Business Administration/MIS , 2001 — 2005

  Activities and Societies:

  Varsity Cross-Country (Captain), Varsity Indoor & Outdoor Track, Beta Alpha Psi Honors Fraternity

• Amity Regional High School

  HS Diploma , 1997 — 2001

  Activities and Societies:

  Varsity Cross-Country and Track

Additional Information

Kiran Umapathy’s Websites:

• VMIX
• Holiday Matinee

Kiran Umapathy’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch