Kevin Strawbridge

A successful entrepreneur, strategist and multi-channel evangelist who has assembled and led cross-functional teams in settings from corporate environments to startups. Driven to continuously improve multi-channel marketing and merchandising. Skills for discerning business talent and building teams to deliver results. Worked extensively in e-commerce and a solid background in finance and accounting. Can quickly assess business scenarios and delineate long-term solutions. Interested in helping established e-commerce companies to grow and reach expected results.

• Over eight years of direct marketing experience in a senior role for internet e-commerce, catalog, and multi-channel retail.
• Responsible for generating $10’s of millions in annual revenue through on-line and off-line marketing programs.
• Experience with consumer, business and e-commerce branding for JCPenney Direct and jcpenney.com.
• Proven ability to create, manage and optimize profitable acquisition and retention of customers using direct response, telemarketing and loyalty programs.
• Extensive experience targeting customers with relevant online and offline marketing programs.
• Successful manager of large, cross-functional teams delivering key projects to drive multi-channel revenues.
• Four years of Big 4 accounting and consulting experience and three years of internet and small business start-up experience.
• Master of Science degree from Texas A&M University.

Kevin Strawbridge’s Specialties:

Marketing, Merchandising, Project Implementation, New Business Development, E-Commerce Consulting, Direct Mail, Catalog, Print Advertising, E-Commerce Recruiting and Skills Asessment, Strategy Development.

Kevin Strawbridge’s Experience

President

DealTaker.com, a division of Media General

(Privately Held; Marketing and Advertising industry)

October 2008 — Present (1 year 2 months)

DealTaker.com is a website dedicated to delivering deals and shopping opportunities to online shoppers. By providing relevant content and information, this community is a destination to help extend the shopping experience in a positive and meaningful way. Through managing a team of 16 professionals that handle content, marketing, technology and business development, DealTaker is positioned as one of the top ten deal and coupon sites online (according to comScore). DealTaker remains innovative delivering new products to maintain strong traffic growth and enhanced conversion rates.
Vice President, Marketing

CardsDirect.com

(Printing industry)

October 2007 — October 2008 (1 year 1 month)

With a strong team of talented online and direct mail professionals, this role manages the day-to-day activities related to online marketing (PPC and SEO, Affiliates, e-mail, and online placements), direct mail marketing (catalogs, print advertising, and direct response) and telemarketing (phone prompts and outbound calling). In addition, this role is also involved at the tactical level on all marketing activities to establish and protect a brand building process to encompass all marketing across all channels in a synergistic manner.

CardsDirect offers custom greeting cards for consumers and businesses (25 cards to 25,000+ cards) including: Christmas cards, holiday cards (Thanksgiving, Hanukkah, New Years, etc.) photo cards, thank you cards, anniversary cards and assortment packs for all occasions. all of the Fortune 100 companies order cards from CardsDirect annually due to an easy ordering process, value pricing, and top notch customer service.
Entrepreneur and Consultant

Strawbridge Group

(Privately Held; Myself Only; Management Consulting industry)

July 2005 — 2007 (2 years )

Aid e-commerce, retail, multi-channel and start-up businesses with assessment and consulting based on extensive experience starting and growing other multi-channel businesses.

Consulting services to:
Limoges Jewelry/MBM/Jewelry Savings Plan - Chicago, IL
CheapPetStore.com - Houston, TX
Coker Floor Company - Dallas, TX
Strategy Source, LLC - Atlanta, GA
Zales - Irving, TX
Motorsports Resorts International - Hill Country, TX
Liz Wain - Chicago, IL
Accenture - Irving, TX - - Multi-Channel Group - E-Commerce Focus

Advisory services to:
RiseSmart - Addison, TX
eMarketSoftware - Fort Worth, TX
Enterprise Teaming - Austin, TX
One Up Advertising - Chicago, IL

Entrepreneurial activities:
Bergrennering - motorsport concept - Hill Country, TX
Hire Commerce - recruiting concept - Dallas, TX
Wicked Sticky - barbecue concept - TX
Director, E-Commerce

collectiblestoday.com (The Bradford Group)

(Privately Held; 501-1000 employees; Internet industry)

July 2004 — August 2005 (1 year 2 months)

With a team of 12 people, managed all aspects of the e-commerce arm of the well-respected Bradford Exchange direct marketing firm. Drove online traffic through search, affiliate and e-mail marketing while providing a well-maerchandised site to meet customers needs and to coordinate with offline marketing placements. Through full P&L management, delivered sales and profits that exceeded budget.
Partner

e-vise, LLC

(Privately Held; 1-10 employees; Management Consulting industry)

January 2003 — January 2005 (2 years 1 month)

Worked with other co-founder to develop consulting relationships with small to middle sized companies. During that time, also launched small websites to test business models online.
Sr. Manager

JCPenney Direct

(Public Company; 10,001 or more employees; JCP; Retail industry)

January 2001 — July 2004 (3 years 7 months)

Managed the $60+MM affiliate program for jcpenney.com. Also managed portal partnerships, credit enclosure business, telephone add-on sales and did strategic planning for JCPenney Big Books. Led an initiative to get jcpenney.com onto the Amazon Merchants@ platform. Ran the project team through implementation and launch. Delivered key projects in support of JCPenney's multi-channel intitatives.
Director Strategic Partnerships, Finance and Administration

SmartPrice.com

(Privately Held; 11-50 employees; Internet industry)

October 1999 — January 2001 (1 year 4 months)

Joined two founders as the first charter member of the executive team to develop a long distance price comparison concept and raise Series A funding through venture capital. Provided business development skills to build an initial stable of telephone long distance partners. Built and ran the finance and administrative infrastrastructure.
Finance Consultant

Dell

(Public Company; 10,001 or more employees; DELL; Computer Hardware industry)

1999 — 1999 (less than a year)
Management Consultant

PricewaterhouseCoopers

(Privately Held; 10,001 or more employees; Management Consulting industry)

September 1997 — May 1999 (1 year 9 months)

Peoplesoft and Oracle functional implementation specialist. Shared service implementations. Benchmarking studies.
Controller

Kirby's Grill and Bakery

(Privately Held; 51-200 employees; Restaurants industry)

November 1995 — August 1997 (1 year 10 months)

Led the accounting department for this restaurant group serving the upscale casual segment. Managed daily office operations including HR, payroll and marketing, as well as all accounting functions. Conducted daily fiscal operations, produced monthly financial statements, and forecasted cash for a predominately cash based business with combined sales across three units in excess of $5.5 million annually.
• Developed and maintained budgets for growth forecasting and to show accurate data for management discussion.
• Automated vendor relationships for ordering food and supplies to net a 4% savings on food costs.
• Implemented food and supply inventory system using Foodtrak and Great Plains Accounting to reduce inventory time from 12 hours per week to 3 hours per week and led to consistent portion controls.

Kevin Strawbridge’s Education

M.S. Accounting Texas A&M University

MS , Accounting , 1994 — 1994

Activities and Societies:

Delta Chi, Order of Omega, Beta Alpha Psi
BBA Accounting Texas A&M University

BBA , Accounting , 1991 — 1993

Activities and Societies:

Delta Chi, Beta Alpha Psi, Order of Omega
The University of Texas at Austin

no , Accounting, Communications , 1987 — 1989

Worked full-time for a bank owned by The LBJ family. Left school to work full-time with "Lady Bird" Johnson while determining a best career path to follow. Handled matters associated with her personal affairs, The LBJ Library, The National Wildflower Research Center, KLBJ Radio, and Karnack Cable Systems.

Activities and Societies:

Delta Chi Fraternity
Westwood High School

1983 — 1987
Ringdall Jr. High School

1981 — 1983