Kevin Skobac

Current

• Media Supervisor at DraftFCB
• VP, Chapter Alumni Corporation at Phi Kappa Psi Fraternity

Past

• Media Planner at DraftFCB
• Assistant Media Planner at Foote Cone & Belding

Education

• Brandeis University

Recommended

3 people have recommended Kevin

Connections

163 connections

Industry

Marketing and Advertising

Websites

• My Personal Website
• My Marketing Website
• My Portfolio

Kevin Skobac’s Summary

I am currently employed as Digital Media Supervisor at DraftFCB, where I am responsible for the strategic planning, buying, executing, and analyzing of media in the digital space for a variety of clients. My most recent work includes campaigns for the Office of National Drug Control Policy account, the Fisher Price account, and the Alcon Labs account.

Additionally, I am leading department efforts to forge advances in social media and emerging web applications. This includes exploring emerging social media platforms for internal work and external marketing opportunities, educating the media department on emerging media technologies, and assisting on expanding various account capabilities. Common areas of interest consist of, but are not limited to, social media engagement & analysis, mobile marketing, and the transition of legacy media platforms.

As part of my digital media and marketing exploration, I am a founding writer of UsableClicks.com, a website dedicated to discourse of actionable marketing opportunities, strategies, and tactics. Previously, I published marketing articles independently at kskobac.wordpress.com.

Kevin Skobac’s Specialties:

Interactive Media, Interactive Marketing, Emerging Technology

Kevin Skobac’s Experience

• Media Supervisor

  DraftFCB

  (Public Company; 5001-10,000 employees; ipg; Marketing and Advertising industry)

  June 2007 — Present (2 years 6 months)

  Media Supervisor on Office of National Drug Control Policy
  - Manage interactive media marketing plan for ONDCP account, awarded Mediaweek's 2006 Best in Class
  - Coordinate with Traditional Media planning team to build integrated strategic plans across media platforms.
  - Research and recommend opportunities for utilization of new properties and technologies
  - Critically analyze statistical results of online campaign for optimization of reach and cost effectiveness
  - Oversee a planner and an assistant who report directly to me
  
  Media Supervisor on Fisher Price
  - Handled all responsibilities for the interactive media planning, buying, and optimization Elmo Live
  
  Additional work on emerging technology consulting, social conversation tracking, and general digital media education across the media department

• VP, Chapter Alumni Corporation

  Phi Kappa Psi Fraternity

  (Non-Profit; Non-Profit Organization Management industry)

  February 2007 — Present (2 years 10 months)

  Board Member of the Chapter Alumni Corporation, Responsible for managing the Fraternity's house and advising the Chapter on management affairs.

• Media Planner

  DraftFCB

  (Public Company; 1001-5000 employees; IPG; Marketing and Advertising industry)

  December 2005 — July 2007 (1 year 8 months)

  Media Supervisor in Interactive Media for Office of National Drug Control Policy (ONDCP)
  
  Additional work on emerging technology consulting, social conversation tracking

• Assistant Media Planner

  Foote Cone & Belding

  (Public Company; 1001-5000 employees; IPG; Marketing and Advertising industry)

  November 2004 — November 2005 (1 year 1 month)

  Assistant Media Planner in Interactive Media for Office of National Drug Control Policy (ONDCP) account

Kevin Skobac’s Education

• Brandeis University

  B.A. , Economics, Computer Science, Philosophy , 2000 — 2004

  Graduated Magna Cum Laude

  Activities and Societies:

  Society of Collegiate Scholars,
  Omicron Delta Epsilon National Economics Honors Society,
  President of Phi Kappa Psi fraternity,
  Founder of Greek Awareness Club,
  Charter member of Brandeis Entrepreneurial Society,
  Published writing and photographs in various student journals,
  American Red Cross volunteer

Additional Information

Kevin Skobac’s Websites:

• My Personal Website
• My Marketing Website
• My Portfolio

Kevin Skobac’s Interests:

Baseball, Basketball, Photography, Hiking, Music, Concerts, Ultimate Frisbee, Web Design, Pool, Reading

Kevin Skobac’s Groups:

Phi Psi Mass Beta Alumni Corporation, Phi Kappa Psi alum, B'nai B'rith alum

•    Phi Kappa Psi Alumni & Undergrad Group
•    Online Advertising Professionals
•    Sr level Internet Marketers Group, Internet Marketing Professionals Only.
•    Brandeis University Alumni Networking Group
•    Hiatt Career Center, Brandeis University Alumni & Student Professional Networking Group

Kevin Skobac’s Honors:

2008 Howie Award for Excellence, awarded by DraftFCB in the name of Howard Draft (CEO)

2007 ARF Rising Star Certificate of Recognition, presented by the Advertising Research Foundation

Kevin Skobac’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch