Kristy Bolsinger

Current

Social Media Marketing Strategist at RealNetworks

Past

Online Marketing Intern at EXIT Real World
Peer Career Advisor at Willamette University Atkinson Graduate School of Management
Student at Willamette University

Social Media Consultant at RealNetworks
Search Engine Marketing Intern in Games at RealNetworks
Director of Communications, Student Chapter at SHRM
Human Resources Administrator at Lithia Motors, Inc.

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4 more...

Education

Willamette University - Atkinson Graduate School of Management
Southern Oregon University

Recommended

4 people have recommended Kristy

Connections

377 connections

Industry

Marketing and Advertising

Websites

Kristy Bolsinger’s Summary

Over the course of the last few years I worked to complete my MBA. During my time there I spent a great deal of time studying marketing strategies both on and off line.

I am now working in the social media space focusing on the overall social media strategies of the vertical of assignment. I work to build engagement, conversation and evangelism amongst our customer base while also working to expand to new demographics where appropriate.

Working to build support internally for social media efforts with upper management as well as among employees is a central focus as well.

Because social media and search engine optimization are so closely related I also spend a great deal of time working on appropriate seo practices within the social media content pages that I touch.

Kristy Bolsinger’s Specialties:

SEO, copy writing, link-building, and have started work preliminarily studying paid search marketing. Also building a focus in all social media.

FMLA and other types of family leave, Drug & Alcohol testing and Sexual Harassment compliance.

Kristy Bolsinger’s Experience

Social Media Marketing Strategist

RealNetworks

(Public Company; RNWK; Computer Software industry)

June 2009 — Present (2 months)
Online Marketing Intern

EXIT Real World

(Marketing and Advertising industry)

January 2009 — June 2009 (6 months)

Developing effective email marketing strategies.
Creating strategies for website development including site structure to increase SERP results.
Advising on quality SEO practices.
Peer Career Advisor

Willamette University Atkinson Graduate School of Management

(Educational Institution; Higher Education industry)

August 2008 — June 2009 (11 months)

Worked with first year incoming MBA candidates to help them clearly develop their career goals and refine resumes.
Also spent a great deal of time coaching on networking skills and personal development.
Student

Willamette University

(Educational Institution; Higher Education industry)

August 2007 — June 2009 (1 year 11 months)

I am currently pursuing my Masters of Business Administration.
My focus is in Marketing with special emphasis in online marketing, social media and search engine optimization.
Social Media Consultant

RealNetworks

(Public Company; RNWK; Computer Software industry)

January 2009 — June 2009 (6 months)

Advise management of social media strategies and provide insight on best practices in a variety of online venues.
Represent the brand online where appropriate in a responsible manner adhering to the personality of the company.
Work to manage customer service and expedite issues upstream when necessary.
Engage with customers in an online environment spreading brand message.
Search Engine Marketing Intern in Games

RealNetworks

(Public Company; RNWK; Computer Software industry)

June 2008 — August 2008 (3 months)

SEO
Link Building
Website Copy Writing
Website Development
Aspiring Link Ninja
Director of Communications, Student Chapter

SHRM

(Non-Profit; 201-500 employees; Non-Profit Organization Management industry)

2007 — 2008 (1 year)
Human Resources Administrator

Lithia Motors, Inc.

(Public Company; 5001-10,000 employees; LAD; Automotive industry)

August 2005 — August 2007 (2 years 1 month)

Administered Family and Medical Leave policies and procedures company wide.
Managed Drug & Alcohol program.
Managed and tracked sexual harassment training (specializing in CA AB 1825) and compliance.
Contributing editor to company wide managers bulletin on several HR categories.
Developed and delivered specialized training to internal customers.

Kristy Bolsinger’s Education

Willamette University - Atkinson Graduate School of Management

MBA , Business, Marketing, Human Resources , 2007 — 2009

Activities and Societies:

Director of Communication; SHRM
Vice President; Atkinson Accounting Association
Non-Profit Project Manager; PACE Program,
member of American Marketing Association
Southern Oregon University

BS , Communication , 2003 — 2005

Activities and Societies:

Honor Roll and Deans List every term.