Kristi Serrano

Current

Sr. Online Marketing Manager at The Knot
Adjunct Professor at CW Post, LIU

Past

Director of NerdFemme.com at The Femme Network
Marketing and Community Manager at MomJunction.com
Online Marketing Manager at Prime Visibility, LLC

Online Marketing Specialist at CMP Media LLC
Ad Operations Manager at CMP Media LLC

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2 more...

Education

Long Island University, C.W. Post Campus
State University of New York at Albany

Recommended

9 people have recommended Kristi

Connections

424 connections

Industry

Internet

Websites

Kristi Serrano’s Summary

Kristi Serrano has been working in the Internet and marketing industry for over five years in multiple facets. From Ad Trafficking and Email Marketing to Search Engine Optimization and Social Media, she is no stranger to the dot com marketplace.

Kristi is currently the Sr. Online Marketing Manager at The Knot, Inc where she oversees all SEO and Social Media efforts across all Knot, Inc online properties. Kristi has also started her own Internet Marketing Agency, MOCALogix, in which she services an array of clients assisting with their online presence.

Prior to her recent endeavors, Kristi head up the marketing team at Prime Visibility, LLC where she oversaw and monitored the marketing tactics used to generate traffic and increase ROI for an assortment of clients. Kristi also created detailed marketing plans for clients as well as Prime Visibility that include SEO, Email Marketing, Public Relations and Lead Generation.

She was also the Director of Operations of Interactive Femme, a networking site for woman in the interactive and technology industries. Kristi has been a member of 212 – New York’s Interactive Advertising Club since 2004 and a member of SEMPO since 2005.

Kristi speaks at several local Universities on Internet Marketing, showcasing new opportunities for new graduates. Kristi also teaches an Internet Marketing course at Long Island University, C.W. Post in Brookville, New York, and was interviewed and published in the Spring 2007 issue of Search Marketing Standard Magazine in regards to her educational efforts.

Kristi currently holds a B.F.A. in Public Relations from Long Island University, C.W. Post.

Kristi Serrano’s Specialties:

Marketing, Branding, Search Engine Optimization SEO, Search Engine Marketing SEM, Online Advertising, SEO PR, Lead Generation, Social Media Solutions, Web 2.0, Email Marketing, Link Building, Direct Marketing, Direct Response Marketing, Internet Marketing, Online Marketing, Media Buying, Ad Serving, Web Marketing, Pay-Per-Click PPC, Blogging, Social Media Marketing

Kristi Serrano’s Experience

Sr. Online Marketing Manager

The Knot

(Public Company; KNOT; Online Media industry)

October 2007 — Present (2 years 2 months)

Report directly to the editor-in-chief

Manage Search Engine Optimization efforts across all brands - The Knot, Wedding Channel, The Nest, Nest Baby, Party Spot, Prom Spot, LilaGuide

Project Manager for all social networking efforts across all brands

Use marketing tactics to increase traffic, pageviews and other important metrics

Increase conversions from brand to brand

Devise marketing strategies for increasing brand awareness for all brands

Reporting and Analytics using Google Analytics and Coremetics
Adjunct Professor

CW Post, LIU

(Educational Institution; 201-500 employees; Education Management industry)

January 2007 — Present (2 years 11 months)

Teaching the first ever Internet Marketing Course, at CW Post, LIU, in an undergrad program. This course will outline tha basics of SEO, SEM, Search Engine Strategies, Email Marketing, Media Buying, PPC, Online Advertising, Link Building, Directories, SEO PR, and other areas on Internet Marketing.

This course is being offered for the first time in Fall 2007 and will be offered as a Minor program in Spring 2008.
Director of NerdFemme.com

The Femme Network

(Privately Held; 1-10 employees; Online Media industry)

March 2007 — March 2008 (1 year 1 month)

NerdFemme.com is a subsidary of Ad Femme and part of the Femme Network. This organization is a networking organization for woman in the interactive space.

Manage Website content, articles and news using a proprietary content management solution

Research industry trends and report on new information

Compose and deploy bi-weekly newsletters and email promotions

Manage membership and audience acquisition

Communicate with writers to obtain articles, tips, quotes, edit content and articles.

Manage sponsors' ads as well work with business development to obtain new sponsors

Manage interns

Brainstorm ideas for special editions & individual and group events
Marketing and Community Manager

MomJunction.com

(Privately Held; 1-10 employees; Internet industry)

July 2007 — October 2007 (4 months)

Manage all search engine optimization efforts

Manage all pay-per-click advertising

Create and deploy weekly newsletters/ email blasts

Oversee the retention and recruitment of new members

Develop, create, and execute all online sweepstakes

Communicate marketing messages through various channels including online, print and social media outlets
Online Marketing Manager

Prime Visibility, LLC

(Privately Held; 51-200 employees; Internet industry)

June 2006 — July 2007 (1 year 2 months)

Manage the marketing department with 7 direct reports

Account manager for top clients providing search engine optimization [SEO], search engine marketing [SEM] and eCommerce recommendations and execution

Compose and deployed online public relations and email marketing plans for both clients and Prime Visibility

Work with and manage Public Relations Agency to gain exposure for both Prime Visibility and Andrew Hazen, CEO

Put together extensive media buys for clients; print, online, CPM, CPA, CPL

Compile extensive competitive analysis reports for clients and Prime Visibility

Preformed extensive site analysis using Omniture Site Catalyst and Google Analytics

Manage and organize all trade show ventures

Work directly with the Pay-Per-Click department to manage Google, MSN and Yahoo! Pay-Per-Click campaigns

Identify speaking engagements and industry events for Prime Visibility

Assist and report directly to the Vice President and work directly with the CEO
Online Marketing Specialist

CMP Media LLC

(Public Company; 1001-5000 employees; Marketing and Advertising industry)

April 2005 — June 2006 (1 year 3 months)

Manage all TechWeb branded websites – InformationWeek, Network Computing, Intelligent Enterprise

Manage all house ad postings and rotations; Coordinated with varies marketing groups as well as the ad trafficker

Create all online sales collateral; Sell sheets, brochures, media kits

Worked with SEO and SEM departments

Work directly with Online Advertising Services and Webmasters to launch new products

Launch and create all online banners and ad copy with graphic artists

Manage the Online Marketing Encyclopedia

Work on marketing programs for new products and launches

Assist with email marketing programs

Act as a liaison for the Online Publisher

Create marketing collateral for sales team

Managed event websites and assisted with event email marketing
Ad Operations Manager

CMP Media LLC

(Public Company; 1001-5000 employees; Online Media industry)

May 2004 — April 2005 (1 year )

Posted ad creative using Dart For Enterprise [DFE]

Prepared detailed advertising campaign analysis

Beta tested both website launches and new advertising space

Prepare weekly reports for the sales team

Managed weekly text and HTML newsletters

Researched rich media vendors

Maintained and created specs and troubleshot creative problems

Worked on campaign optimization

Worked on HTML issues with web department

Kristi Serrano’s Education

Long Island University, C.W. Post Campus

BFA , Public Relations , 2000 — 2004

Activities and Societies:

PRSSA
State University of New York at Albany