Editorial Marketing Manager at The Knot | Professor at C.W.Post | Entrepreneur
Greater New York City Area
- Current
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- Editorial Marketing Manager at The Knot
- Adjunct Professor at CW Post, LIU
- Past
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- Director of NerdFemme.com at The Femme Network
- Marketing and Community Manager at MomJunction.com
- Online Marketing Manager at Prime Visibility, LLC
- Online Marketing Specialist at CMP Media LLC
- Ad Operations Manager at CMP Media LLC
- Education
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- Long Island University, C.W. Post Campus
- Recommended
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7 people have recommended Kristi - Connections
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324
connections
- Industry
- Internet
- Websites
Kristi Serrano’s Summary
Kristi Serrano has been working in the Internet and marketing industry for the past four years in multiple facets. From Ad Trafficking and Campaign Management to Email and Online Marketing, she is no stranger to the dot com marketplace. Kristi is currently the Editorial Marketing Manager at The Knot, Inc. and heads up Interactive Femme, a networking site for woman in the interactive and technology industries. Kristi has also recently started her own company online. Prior to her recent endeavors, Kristi headed up the marketing team at Prime Visibility where she oversaw and monitored the marketing tactics used to generate traffic and increase ROI for an assortment of clients. Kristi also created detailed marketing plans for clients as well as Prime Visibility that include SEO, Email Marketing, Public Relations and Lead Generation. Kristi has been active member of 212 – New York’s Interactive Advertising Club since 2004 and speaks at several local Universities on Internet Marketing. Kristi also teaches an Internet Marketing course at Long Island University, C.W. Post. She was interviewed and published in the Spring 2007 issue of Search Marketing Standard Magazine in regards to her educational efforts. She currently has a B.F.A. in Public Relations from Long Island University, C.W. Post.
Kristi Serrano’s Specialties:
Marketing, Branding, Search Engine Optimization SEO, Search Engine Marketing SEM, Online Advertising, SEO PR, Lead Generation, Social Media Solutions, Web 2.0, Email Marketing, Link Building, Direct Marketing, Direct Response Marketing, Internet Marketing, Online Marketing, Media Buying, Ad Serving, Web Marketing, Pay-Per-Click PPC, Blogging
Kristi Serrano’s Experience
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Editorial Marketing Manager
The Knot
(Public Company; 201-500 employees; KNOT; Online Media industry)
October 2007 — Present (10 months)
Report directly to the editor-in-chief
Manage Search Engine Optimization efforts across all brands - The Knot, Wedding Channel, The Nest, Nest Baby, Party Spot, Prom Spot, LilaGuide
Project Manager for all social networking efforts across all brands
Manage all consumer facing newsletters and email efforts
Use marketing tactics to increase traffic, pageviews and other important metrics
Increase conversions from brand to brand
Devise marketing strategies for increasing brand awareness for all brands
Reporting and Analytics using Google Analytics and Coremetics -
Adjunct Professor
CW Post, LIU
(Educational Institution; 201-500 employees; Education Management industry)
January 2007 — Present (1 year 7 months)
Teaching the first ever Internet Marketing Course, at CW Post, LIU, in an undergrad program. This course will outline tha basics of SEO, SEM, Search Engine Strategies, Email Marketing, Media Buying, PPC, Online Advertising, Link Building, Directories, SEO PR, and other areas on Internet Marketing.
This course is being offered for the first time in Fall 2007 and will be offered as a Minor program in Spring 2008. -
Director of NerdFemme.com
The Femme Network
(Privately Held; 1-10 employees; Online Media industry)
March 2007 — March 2008 (1 year 1 month)
NerdFemme.com is a subsidary of Ad Femme and part of the Femme Network. This organization is a networking organization for woman in the interactive space.
Manage Website content, articles and news using a proprietary content management solution
Research industry trends and report on new information
Compose and deploy bi-weekly newsletters and email promotions
Manage membership and audience acquisition
Communicate with writers to obtain articles, tips, quotes, edit content and articles.
Manage sponsors' ads as well work with business development to obtain new sponsors
Manage interns
Brainstorm ideas for special editions & individual and group events -
Marketing and Community Manager
MomJunction.com
(Privately Held; 1-10 employees; Internet industry)
July 2007 — October 2007 (4 months)
Manage all search engine optimization efforts
Manage all pay-per-click advertising
Create and deploy weekly newsletters/ email blasts
Oversee the retention and recruitment of new members
Develop, create, and execute all online sweepstakes
Communicate marketing messages through various channels including online, print and social media outlets -
Online Marketing Manager
Prime Visibility, LLC
(Privately Held; 51-200 employees; Internet industry)
June 2006 — July 2007 (1 year 2 months)
Manage the marketing department with 7 direct reports
Account manager for top clients providing search engine optimization [SEO], search engine marketing [SEM] and eCommerce recommendations and execution
Compose and deployed online public relations and email marketing plans for both clients and Prime Visibility
Work with and manage Public Relations Agency to gain exposure for both Prime Visibility and Andrew Hazen, CEO
Put together extensive media buys for clients; print, online, CPM, CPA, CPL
Compile extensive competitive analysis reports for clients and Prime Visibility
Preformed extensive site analysis using Omniture Site Catalyst and Google Analytics
Manage and organize all trade show ventures
Work directly with the Pay-Per-Click department to manage Google, MSN and Yahoo! Pay-Per-Click campaigns
Identify speaking engagements and industry events for Prime Visibility
Assist and report directly to the Vice President and work directly with the CEO -
Online Marketing Specialist
CMP Media LLC
(Public Company; 1001-5000 employees; Marketing and Advertising industry)
April 2005 — June 2006 (1 year 3 months)
Manage all TechWeb branded websites – InformationWeek, Network Computing, Intelligent Enterprise
Manage all house ad postings and rotations; Coordinated with varies marketing groups as well as the ad trafficker
Create all online sales collateral; Sell sheets, brochures, media kits
Worked with SEO and SEM departments
Work directly with Online Advertising Services and Webmasters to launch new products
Launch and create all online banners and ad copy with graphic artists
Manage the Online Marketing Encyclopedia
Work on marketing programs for new products and launches
Assist with email marketing programs
Act as a liaison for the Online Publisher
Create marketing collateral for sales team
Managed event websites and assisted with event email marketing -
Ad Operations Manager
CMP Media LLC
(Public Company; 1001-5000 employees; Online Media industry)
May 2004 — April 2005 (1 year)
Posted ad creative using Dart For Enterprise [DFE]
Prepared detailed advertising campaign analysis
Beta tested both website launches and new advertising space
Prepare weekly reports for the sales team
Managed weekly text and HTML newsletters
Researched rich media vendors
Maintained and created specs and troubleshot creative problems
Worked on campaign optimization
Worked on HTML issues with web department
Kristi Serrano’s Education
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Long Island University, C.W. Post Campus
BFA, Public Relations, 2000 — 2004
- Activities and Societies:
- PRSSA
Additional Information
Kristi Serrano’s Websites:
Kristi Serrano’s Interests:
Marketing, Internet, SEO, SEM, Teaching, Professional Networking, Shopping, Cooking, Reading
Kristi Serrano’s Groups:
212 - New Yorks Interactive Advertising Club, Ad Femme, Interactive Femme, DMALI
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LinkedSEO member -
Glam interactive Group member -
Search Engine Strategies Conference & Expo member -
Search Engine Land member -
SearchEngineWatch.com Forums member -
CMP Alumni member
Kristi Serrano’s Honors:
Cause For Applause Award at CMP Technology - Gold and Bronze
Above and Beyond Award at Prime Visibility
Kristi Serrano’s Contact Settings
Interested In:
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
