
Marketing Manager of Visible World, Owner of PerforMedia Marketing Studio
Greater New York City Area

Marketing Manager of Visible World, Owner of PerforMedia Marketing Studio
Greater New York City Area
I'm the Marketing Manager for Visible World, a Video Advertising Technology company that is revolutionizing how television commercials are made…the footage is instantly interchangeable to customize according to audience, channel, date and celebrity – and it can happen in real-time! You simply have to check it out! http://www.visibleworld.com
Recently the Marketing Account Manager at the McMahon Group (a medical publishing, events, and communications company), where I developed key relationships and marketing materials for “MusicMed Magazine” and an online store, “JazzMedicine.com.”
My previous experience includes a complete brand development and rollout of the Leadership Development Institute at the University of Maryland and small campaigns via Collins Communications in Tallahassee, FL. These roles, and my need for a mobile marketing career to support a second career in music performance, encouraged me to run my own consultation business for several years, PerforMedia Studio. This unconventional move afforded me the opportunity to work in many states, with wonderfully talented artists of all kinds.
My skills include in excellent verbal and written communications, project management, graphic and web design, and trade show promotions. I’m accustomed to interacting with all divisions within small to mid-sized companies, including sales, editorial, graphics, inventory and production. For my studio, I managed all aspects from new business, through conception and creative, to final production.
(Privately Held; 51-200 employees; Marketing and Advertising industry)
March 2008 — Present (8 months)
Project Manager and Designer: Communications, PR, Events, Brochures, Microsites, Video, VO. "intelliSpot" solutions are evolutionary! Check it out www.visibleworld.com
(Marketing and Advertising industry)
June 2002 — Present (6 years 5 months)
Contract and Part-time work concurrent with a career in Music Performance – 2002-2007
- Guided clients through all stages of a marketing plan and related materials—such as
identifying targets and establishing a consistent image and message across all advertising
vehicles —including press and promotional kits, websites, online communities, and videos.
- For five years, I managed all stages of development including marketing, sales,
project management, accounting, creative integration, affiliations, and technology.
- Previous clients include ad agencies, retailers, independents, non-profits, and corporations.
(Marketing and Advertising industry)
May 2007 — January 2008 (9 months)
- Research/Define strategy for an entrepreneurial division of a 35 year-old company
- Create custom publications to support existing pharmaceutical advertising campaigns
- Plan booth promotions and track inventory sales/expenses for medical industry trade shows
- Design/Edit promotional materials including posters, email blasts, proposals, and website
- Traffic projects through the print design, production, sales, editorial, and Internet teams
(Privately Held; 201-500 employees; Financial Services industry)
February 2007 — April 2007 (3 months)
Hired temporarily in the Internet Services Dept for online brand consolidation. Dreamweaver, HTML, CSS, Photoshop.
(Privately Held; Entertainment industry)
1990 — 2004 (14 years)
Contracts have led me to reside in many cities, towns and tourism areas across the country including Denali (Alaska), Sanibel Island / Orlando (Florida), Oakland (Maine), and Beckley (West Virginia).
Favorite roles include Reno (Anything Goes), Audrey (Little Shop), Cha-Cha (Grease), Stepmother (Into the Woods) and Edith (Pirates of Pinzance).
(Educational Institution; 51-200 employees; Design industry)
1999 — 2001 (2 years)
* Course Director of "Computers, Media, and the Internet"
* Lab Instructor for "Graphic Design" and "3D Animation" (Photoshop, Illustrator, AfterEffects, Maya)
(Marketing and Advertising industry)
1997 — 1998 (1 year)
Certificate, Digital Media Marketing, 2006 — 2007
No Degree, Graphics, Animation, Video, 1999 — 2001
My position as a lab instructor gave me unlimited access to courses campus-wide. Attending this courses and founding a student organization led to my promotion as Course Director.
1994 — 1998
marketing, advertising, videography, personal promotions, theater and jazz music, broadway and ballroom dance, karaoke, sailing, volleyball, camping, travel, movies, animation
Advertising Club, Broadway Dance Center, Creative Pier Art Center, All Souls Church, NYU SCPS