Kristin Oberhaus

Past

Senior Marketing Manager at Human Factors International
Platform Coordinator (Product Manager) at ITAGroup
Product Manager at LodgeNet

Director of Marketing at Worktiviti (MedPlus)
Sr. Product Marketing Manager at Interliant
Solutions Marketing Manager at Sterling Commerce
Product Manager at Macola
Technical Consultant at Solomon

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Education

The Ohio State University - The Max M. Fisher College of Business

Recommended

2 people have recommended Kristin

Connections

84 connections

Industry

Computer Software

Kristin Oberhaus’s Summary

Kristin Oberhaus is a two-time graduate of The Ohio State University with a Bachelor of Music Education and an MBA with an emphasis in Marketing and Information Systems. Her career has encompassed all components of Software Product Management ranging from Strategy Planning and Product Marketing to Technical Specifications and Product Launch Management. Kristin's past employment experience has focused on business-to-business enterprise systems enhanced by an integration of disparate components and systems.

Kristin Oberhaus’s Specialties:

Software Product Management
Strategic Marketing
Product Marketing
Requirement Definition
Project Planning
Full Life Cycle Management
Product Management with Agile Development

Kristin Oberhaus’s Experience

Senior Marketing Manager

Human Factors International

(Management Consulting industry)

2007 — 2008 (1 year)

Created and executed direct mail campaigns. Proposed operational processes. Created reports on for specific MSA's viability.
Platform Coordinator (Product Manager)

ITAGroup

(Privately Held; 201-500 employees; Marketing and Advertising industry)

2004 — 2007 (3 years)

Created five-year strategic plan for company’s flagship software product. Created sales demo for live product demonstration. Developed product requirements and design based upon corporate philosophy. Analyzed competitive landscape to meet market requirements. Prepared and delivered training classes to sales and technical staff. Managed scope, budget and timeline of new product release. Presented status and decision points regularly to executives. Worked with quality assurance to establish baseline acceptance criteria. Worked with teams to establish business processes and best practices.
Product Manager

LodgeNet

(Public Company; 501-1000 employees; LNET; Entertainment industry)

2002 — 2004 (2 years)

Managed all hotel and hospital line software products, including custom products for hotels and administrative tools. Worked with hotel relationship managers with major hotel chains. Managed documentation that would be distributed to hotels. Responsible for creating and communicating product requirements for enhancements to existing products and the creation of new products. Created tools to track all variables within the LodgeNet product along with their owners and all policies. Investigated operational costs to assist in determination of profitability of different options within the LodgeNet system. Provided training for field personnel via company’s TechLink and corporate training classes. Presented business risks and cases to executives. Provided product requirements and worked with third party vendors on company’s HealthCare initiative.
Director of Marketing

Worktiviti (MedPlus)

(Public Company; 11-50 employees; Computer Software industry)

2001 — 2002 (1 year)

Responsible for creating strategic and tactical marketing plan and budget. Worked with outside consultants for new corporate and software product names and positioning. Provided all guidelines for internal branding. Created internal operating procedure documents. Reviewed contracts for relationships. Prepared sales tools for resellers and direct sales force. Customized Act! database for sales management and to provide pipeline information to internal organization via web-deployed SQL database. Responsible for all new promotional items and collateral. Wrote copy for new product materials. Wrote press releases, media kits. Organized interviews with local media and a monthly publication. Worked with customers to prepare case studies. Worked with analysts for product briefings. Organized tradeshows and advertising. Managed creation of new web site. Worked with graphic companies for creation of new logo and for direct mail campaigns. Completed competitive reviews.
Sr. Product Marketing Manager

Interliant

(Public Company; 11-50 employees; Computer Software industry)

2001 — 2001 (less than a year)

Responsible for implementing campaigns to generate leads for Application Service Provider (ASP) services for PeopleSoft Human Resource and Financial Management Systems. Prepared detailed information for sales training sessions, assisted product management with proposals for new product introduction. Worked closely with PeopleSoft representatives for partnership programs.
Solutions Marketing Manager

Sterling Commerce

(Public Company; 1001-5000 employees; Computer Software industry)

2000 — 2001 (1 year)

Responsible for designing long term strategic plans for the Small to Medium Enterprise EDI Market, as well as the indirect channel market. Implemented several direct mail campaigns and other lead generation tools. Worked with product management in analyzing market needs and creating migration plans for older technology products to new level products.
Product Manager

Macola

(Computer Software industry)

1996 — 2000 (4 years)

Responsible for managing update process to corporate flagship software product. Coordinated cross-functional project team, established goals and timelines for project. Developed sales support information, including fact sheets, FAQs and release policy documents. Created product documentation, such as installation instructions, new feature/functionality highlights and worked on teams in creating sales/technical white papers. Worked with OEM software companies obtaining product updates and documentation. Worked with channel throughout sales cycles in providing competitive and product information. Created and delivered presentations at annual Business Partner conference, industry trade shows, training classes for channel members and end users. Assisted in the development of pricing plans through competitive research, marketing trend analysis and current client base demographics. Involved in developing proposals for Year 2000 certification, ISO 9000 and FDA technical white papers.
Technical Consultant

Solomon

(Privately Held; 201-500 employees; Computer Software industry)

1994 — 1995 (1 year)

Designed schema for knowledge base and organized legacy information analysis and transfer. Worked on team to develop corporate information tracking system using SCOPUS. Prepared design document and developed a database of technical information using MSAccess as a prototype for corporate system. Prepared job descriptions, interviewed and supervised temporary employees for SCOPUS project. Worked with Microsoft to create research document supporting electronic manuals for technical support teams. Responsible for assisting clients with technical and accounting problems related to Solomon’s software package, often in crisis situations. Prepared correspondence and status reports. Tested for program errors and data corruption. Worked with bulletin board systems, Novell networks, peer to peer networks, ODBC, DOS, Windows, and Windows95 systems.