Kristine Remer

Current

Information Architect/Interactive Strategist at Atomic Playpen & M. J. Kretsinger

Past

Web Manager at The Home Depot
Senior Copywriter at Best Buy Co., Inc.
Marketing Intern at Jostens, Inc.

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Education

Webster University
St. Olaf College

Recommended

3 people have recommended Kristine

Connections

225 connections

Industry

Marketing and Advertising

Websites

Kristine Remer’s Summary

Strategy
Has studious eyeglasses, knows how to use them. Can conduct audience research, facilitate usability tests, analyze competitors, evaluate the market playing field... all in the name of setting the stage for success.

Web Analytics
No multi-tabbed/thousand-cell spreadsheets here. In fact, less is more. Ability to cull and dissect mountains of data into simple and straight-forward actionable insights to positively impact your website's ROI.

Information Architecture
Can draw some of the prettiest boxes you've ever seen. Content where? Audience who? Wholly believes that the greatest website experiences begin with great architecture. User personas don't hurt either.

SEM
SEM is not just search marketing. It's a holistic, top-to-bottom approach to getting found. Search engine optimization. Pay-per-click advertising. Public relations. Social media marketing. They work hardest when they work together.

Oh, and I like to write.

Kristine Remer’s Specialties:

Formulating target-right strategies for the best possible brand and website experiences.

Kristine Remer’s Experience

Information Architect/Interactive Strategist

Atomic Playpen & M. J. Kretsinger

(Marketing and Advertising industry)

June 2007 — Present (1 year 6 months)
Web Manager

The Home Depot

(Public Company; Marketing and Advertising industry)

January 2000 — May 2007 (7 years 5 months)

Oversaw design, copy, SEO, online catalog and user experience for HomeDecorators.com. Developed large-scale Web development projects and strategic marketing campaigns.
Senior Copywriter

Best Buy Co., Inc.

(Public Company; Public Relations and Communications industry)

August 1997 — September 1999 (2 years 2 months)

Wrote and produced weekly internal publications for retail associates. Editor of biweekly company newsletter; developed and edited stories.
Marketing Intern

Jostens, Inc.

(Marketing and Advertising industry)

January 1996 — August 1996 (8 months)

Wrote and produced marketing materials for sales representatives.