Interactive Strategist at Atomic Playpen
Greater Minneapolis-St. Paul Area
Interactive Strategist at Atomic Playpen
Greater Minneapolis-St. Paul Area
Strategy
Has studious eyeglasses, knows how to use them. Can conduct audience research, facilitate usability tests, analyze competitors, evaluate the market playing field... all in the name of setting the stage for success.
Web Analytics
No multi-tabbed/thousand-cell spreadsheets here. In fact, less is more. Ability to cull and dissect mountains of data into simple and straight-forward actionable insights to positively impact your website's ROI.
Information Architecture
Can draw some of the prettiest boxes you've ever seen. Content where? Audience who? Wholly believes that the greatest website experiences begin with great architecture. User personas don't hurt either.
SEM
SEM is not just search marketing. It's a holistic, top-to-bottom approach to getting found. Search engine optimization. Pay-per-click advertising. Public relations. Social media marketing. They work hardest when they work together.
Oh, and I like to write.
Formulating target-right strategies for the best possible brand and website experiences.
(Marketing and Advertising industry)
June 2007 — Present (1 year 6 months)
(Public Company; Marketing and Advertising industry)
January 2000 — May 2007 (7 years 5 months)
Oversaw design, copy, SEO, online catalog and user experience for HomeDecorators.com. Developed large-scale Web development projects and strategic marketing campaigns.
(Public Company; Public Relations and Communications industry)
August 1997 — September 1999 (2 years 2 months)
Wrote and produced weekly internal publications for retail associates. Editor of biweekly company newsletter; developed and edited stories.
(Marketing and Advertising industry)
January 1996 — August 1996 (8 months)
Wrote and produced marketing materials for sales representatives.
Minnesota Interactive Marketing Association (MIMA)