Interactive Strategist at Atomic Playpen
Greater Minneapolis-St. Paul Area
- Current
-
- Interactive Marketing Strategist at Atomic Playpen & M. J. Kretsinger
- Past
-
- Web Manager at The Home Depot
- Senior Copywriter at Best Buy Co., Inc.
- Marketing Intern at Jostens, Inc.
- Education
-
- Webster University
- St. Olaf College
- Recommended
-
9 people have recommended Kristine - Connections
-
291
connections
- Industry
- Marketing and Advertising
- Websites
Kristine Remer’s Summary
Research & Strategy
- Primary research (e.g., focus groups, 1:1 interviews)
- Secondary research (e.g., industry landscape)
- Marketing planning
- Persona development
- Competitive analysis
- Usability testing
Web Analytics
- Omniture, WebTrends, Google Analytics, Unica, Fireclick
- Tracking requirements
- Reporting, analysis & actionable insights
Information Architecture
- Card sorting
- Site maps
- Wireframes
- Task flows
- Use cases
Search Marketing
- Search engine optimization
- Pay-per-click advertising
- Social media marketing
Kristine Remer’s Specialties:
Formulate target-right strategies for the best possible brand and website experiences.
Kristine Remer’s Experience
-
Interactive Marketing Strategist
Atomic Playpen & M. J. Kretsinger
(Privately Held; Internet industry)
June 2007 — Present (2 years 2 months)
Client roster includes: 3M, Bellisio Foods, Deluxe, General Mills, Mall of America, Mayo Clinic, Minnesota Vikings, National Pork Board, Polaris, Saint Mary's University, Securian/Minnesota Life, UnitedHealth Group, Washington Scholarship Coalition, Wipfli
Develop ROI-driven interactive strategies that meet the needs of user and business objectives. Conduct and/or synthesize business goals, audience needs and competitive/industry landscape, then articulate recommended approach and tactics. Provide internal direction through all phases of a project: brand architecture/strategy, information architecture, design, content development, communication planning, marketing/media execution and Web development.
- Gather primary user/audience research findings via focus groups, in-person/phone interviews, surveys, contextual inquiries, card sorts and intercepts.
- Work with clients to identify campaign/website success measures, then develop a customized dashboard to efficiently communicate these KPIs. Track, report and analyze inputs across various data sources to uncover and prioritize actionable insights.
- Develop and create a variety of information architecture deliverables and planning tools, including site maps, wireframes, use cases, task flows, business requirements and user personas. Plan and conduct paper prototype and usability tests.
- Create and implement SEO strategies, including on-site tactics (copywriting, architecture, development) and off-site tactics (back links). Regularly lead SEO education and hands-on training for clients.
- Write white papers and best practices documents (e.g., social media policy, measuring social media, campaign and user tracking, content strategy, Section 508, Web analytics process).
- Stay up-to-date on the latest industry trends, tools, technologies, case studies and emerging media.
- Participated in Search Marketing Panel with Google, Forrester Research, 3M and Gage. -
Web Manager
The Home Depot
(Public Company; HD; Retail industry)
January 2000 — May 2007 (7 years 5 months)
Oversaw website/e-mail newsletter design, copy, search engine optimization, 30,000-SKU online product catalog and overall user experience for HomeDecorators.com. Conducted usability tests, designed wireframes and task flows, crafted business development requirements, and led online creative & production teams. Worked closely with merchandising, development, operations and brand teams.
-
Senior Copywriter
Best Buy Co., Inc.
(Public Company; Public Relations and Communications industry)
August 1997 — September 1999 (2 years 2 months)
Wrote and produced weekly internal publications for retail associates. Editor of biweekly company newsletter; developed and edited stories.
-
Marketing Intern
Jostens, Inc.
(Marketing and Advertising industry)
January 1996 — August 1996 (8 months)
Wrote and produced marketing materials for sales representatives.
