Kristine Remer

Current

User Experience at Lifetouch

Past

Interactive Strategist at Atomic Playpen
Web Manager at The Home Depot
Senior Copywriter at Best Buy Co., Inc.

Marketing Intern at Jostens, Inc.

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Education

Webster University
St. Olaf College

Recommended

13 people have recommended Kristine

Connections

361 connections

Industry

Marketing and Advertising

Websites

Kristine Remer’s Summary

Research & Strategy
- Primary research (e.g., focus groups, 1:1 interviews)
- Secondary research (e.g., industry landscape)
- Marketing planning
- Persona development
- Competitive analysis
- Usability testing

Web Analytics
- Omniture, WebTrends, Google Analytics, Unica, Fireclick
- Tracking requirements
- Reporting, analysis & actionable insights

Information Architecture
- Card sorting
- Site maps
- Wireframes
- Task flows
- Use cases

Search Marketing
- Search engine optimization
- Pay-per-click advertising
- Social media marketing

Kristine Remer’s Specialties:

Formulate target-right strategies for the best possible brand and website experiences.

Kristine Remer’s Experience

User Experience

Lifetouch

(Privately Held; Photography industry)

September 2009 — Present (3 months)
Interactive Strategist

Atomic Playpen

(Internet industry)

June 2007 — September 2009 (2 years 4 months)

Partial client list: 3M, Bellisio Foods, Deluxe, General Mills, Mall of America, Mayo Clinic, Metro Transit, National Pork Board, Polaris, Saint Mary's University, Securian/Minnesota Life, UnitedHealth Group, Washington Scholarship Coalition, Wipfli

- Developed ROI-driven interactive strategies.

- Conducted primary user research via focus groups, in-person / phone interviews, surveys, card sorts, etc.

- Worked with clients to identify success measures, then developed customized dashboards to efficiently communicate KPIs. Analyzed inputs across various data sources to uncover and prioritize actionable insights.

- Created information architecture deliverables and planning tools: site maps, wireframes, use cases, task flows, business requirements and user personas.

- Planned and facilitated prototype and usability tests.

- Created and implemented SEO strategies. Led SEO education / hands-on training for clients.

- Wrote white papers and best practices documents (e.g., social media policy, measuring social media, campaign and user tracking, content strategy, Section 508, Web analytics process, mobile design).

- Participated in Search Marketing Panel with Google, Forrester Research, 3M and Gage.
Web Manager

The Home Depot

(Public Company; HD; Retail industry)

January 2000 — May 2007 (7 years 5 months)

Oversaw website/e-mail newsletter design, copy, search engine optimization, 30,000-SKU online product catalog and overall user experience for HomeDecorators.com. Conducted usability tests, designed wireframes and task flows, crafted business development requirements, and led online creative & production teams. Worked closely with merchandising, development, operations and brand teams.
Senior Copywriter

Best Buy Co., Inc.

(Public Company; Public Relations and Communications industry)

August 1997 — September 1999 (2 years 2 months)

Wrote and produced weekly internal publications for retail associates. Editor of biweekly company newsletter; developed and edited stories.
Marketing Intern

Jostens, Inc.

(Marketing and Advertising industry)

January 1996 — August 1996 (8 months)

Wrote and produced marketing materials for sales representatives.