Kristine Remer

User Experience at Lifetouch

Greater Minneapolis-St. Paul Area

Current
Past
Education
  • Webster University
  • St. Olaf College
Connections
361 connections
Industry
Marketing and Advertising
Websites

Kristine Remer’s Summary

Research & Strategy
- Primary research (e.g., focus groups, 1:1 interviews)
- Secondary research (e.g., industry landscape)
- Marketing planning
- Persona development
- Competitive analysis
- Usability testing

Web Analytics
- Omniture, WebTrends, Google Analytics, Unica, Fireclick
- Tracking requirements
- Reporting, analysis & actionable insights

Information Architecture
- Card sorting
- Site maps
- Wireframes
- Task flows
- Use cases

Search Marketing
- Search engine optimization
- Pay-per-click advertising
- Social media marketing

Kristine Remer’s Specialties:

Formulate target-right strategies for the best possible brand and website experiences.


Kristine Remer’s Experience

  • User Experience

    Lifetouch

    (Privately Held; Photography industry)

    September 2009Present (3 months)

  • Interactive Strategist

    Atomic Playpen

    (Internet industry)

    June 2007September 2009 (2 years 4 months)

    Partial client list: 3M, Bellisio Foods, Deluxe, General Mills, Mall of America, Mayo Clinic, Metro Transit, National Pork Board, Polaris, Saint Mary's University, Securian/Minnesota Life, UnitedHealth Group, Washington Scholarship Coalition, Wipfli

    - Developed ROI-driven interactive strategies.

    - Conducted primary user research via focus groups, in-person / phone interviews, surveys, card sorts, etc.

    - Worked with clients to identify success measures, then developed customized dashboards to efficiently communicate KPIs. Analyzed inputs across various data sources to uncover and prioritize actionable insights.

    - Created information architecture deliverables and planning tools: site maps, wireframes, use cases, task flows, business requirements and user personas.

    - Planned and facilitated prototype and usability tests.

    - Created and implemented SEO strategies. Led SEO education / hands-on training for clients.

    - Wrote white papers and best practices documents (e.g., social media policy, measuring social media, campaign and user tracking, content strategy, Section 508, Web analytics process, mobile design).

    - Participated in Search Marketing Panel with Google, Forrester Research, 3M and Gage.

  • Web Manager

    The Home Depot

    (Public Company; HD; Retail industry)

    January 2000May 2007 (7 years 5 months)

    Oversaw website/e-mail newsletter design, copy, search engine optimization, 30,000-SKU online product catalog and overall user experience for HomeDecorators.com. Conducted usability tests, designed wireframes and task flows, crafted business development requirements, and led online creative & production teams. Worked closely with merchandising, development, operations and brand teams.

  • Senior Copywriter

    Best Buy Co., Inc.

    (Public Company; Public Relations and Communications industry)

    August 1997September 1999 (2 years 2 months)

    Wrote and produced weekly internal publications for retail associates. Editor of biweekly company newsletter; developed and edited stories.

  • Marketing Intern

    Jostens, Inc.

    (Marketing and Advertising industry)

    January 1996August 1996 (8 months)

    Wrote and produced marketing materials for sales representatives.


Additional Information

Kristine Remer’s Websites:

Kristine Remer’s Groups:

Minnesota Interactive Marketing Association (MIMA)

  •    LinkedSEO
  •    Interaction Design Association
  •    Web Analytics Association
  •    St. Olaf College Alumni Group
  •    Best Buy Alumni Network
  •    The Home Depot - Employees & Alumni
  •    Omniture Enthusiasts
  •    User Experience Group
  •    User Experience Professionals Network
  •    Minnesota Interactive Women's Association
  •    Usability Professionals' Association of Minnesota
  •    Content Strategy
  •    UX Book Club
  •    Elastic Path
  •    Minneapolis SEO Forum

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