Kristina Ross

User Experience Designer at Wells Fargo

San Francisco Bay Area

Current
  • User Experience Designer at Wells Fargo
  • User Experience Consulting at Independent Consulting
Past
  • Sr. UI Designer at Tapstone
  • Sr. UI Designer at Shoptok
  • Principal at Catalyst Resources
  • Senior Course Developer at Digital Think
Education
  • University of Colorado at Boulder
  • University of Missouri-Columbia
  • Purdue University
  • Purdue University
Connections
178 connections
Industry
Computer Software

Kristina Ross’s Summary

Since 1998, I have focused exclusively on the user-centered design of complex application interfaces for desktop, mobile devices, and the web.

I am familiar with GUI conventions across numerous platforms, and have worked with both enterprise and consumer products across a broad variety of verticals.

I enjoy working with cross-functional, agile teams, am fluent with standard authoring tools, and am familiar with contemporary code standards and development libraries such as YUI and JQuery.

I am looking for opportunities to create useful and attractive software for consumer or enterprise products and services.

Kristina Ross’s Specialties:

* Needs, task and work flow analysis, ethnographic research, and usage profiles research

* Information design and information architecture

* Interface wire frame design, flow diagrams

* Icon and visual interface design

* Developmental prototyping via standard code libraries and tools

* User-focused design process development, team-building, mentoring


Kristina Ross’s Experience

  • User Experience Designer

    Wells Fargo

    (Public Company; WFC; Financial Services industry)

    May 2009Present (7 months)

    User Research and Design Group
    Research, Analysis, Production & Design
    Wholesale Internet Services

    - I provide information, interaction and user experience design for business customer applications

  • User Experience Consulting

    Independent Consulting

    (Computer Software industry)

    1999Present (10 years )

    Freelance consulting to companies and design studios for web, desktop, and mobile device application interfaces.

  • Sr. User Experience Designer

    CollabNet

    (Privately Held; 51-200 employees; Computer Software industry)

    November 2007June 2008 (8 months)

    Worked with user experience and engineering teams to design and deliver new features and user interface enhancements for the 5.0 release of CollabNet SourceForge Enterprise.

  • Director of User Interface Design

    Rocket Communications

    (Privately Held; 11-50 employees; Computer Software industry)

    July 2006September 2007 (1 year 3 months)

    * Led client consultations and review meetings with clients seeking to improve the user experience of complex enterprise and consumer applications

    * Participated as lead UI designer with visual design team and client stakeholders

    * Maintained and grew a pool of freelance designers, information architects, and usability specialists

    * Participated in business development conversations and SOW/proposal development

  • Director of Design & Usability

    Satori Labs

    (Privately Held; 11-50 employees; Computer Software industry)

    May 2003March 2006 (2 years 11 months)

    Conducted user needs assessments, workflow and task analyses for target user groups

    Provided user interface design of Satori Labs FusionForm software on handheld PocketPC (Windows Mobile 2003) and desktop (Windows) for digital pen-based forms automation

    Provided visual, information and user experience design of Satori Labs digital forms and paper-based navigation tools for forms automation and contact management

    Also: visual design, information architecture, site development and maintenance of www.satorilabs.com

  • Sr. UI Designer

    Tapstone

    (Computer Software industry)

    20022003 (1 year )

    Designed the user interface and overall user experience of
    Tapstone's Server Change Awareness Center, a Java Swing enterprise application and hardware product that enabled system administrators to monitor the registries of their network servers and client machines.

  • Sr. UI Designer

    Shoptok

    (Computer Software industry)

    20002000 (less than a year)

    Designed the user experience of Shoptok software, an instant messenger (IM) and customer relations management (CRM) tool for eCommerce web sites.

  • Principal

    Catalyst Resources

    (Privately Held; 11-50 employees; Computer Software industry)

    19982000 (2 years )

    Among other projects, I led the re-design of the user interface and overall user experience of Cisco System's Online Ordering tool, the application used to place, configure, ship and pay for 70% of all orders for Cisco equipment.

  • Senior Course Developer

    Digital Think

    (Public Company; 11-50 employees; DTHK; Internet industry)

    October 1996July 1998 (1 year 10 months)


Kristina Ross’s Education

  • University of Colorado at Boulder

    ABD in PhD Program , Media Studies , 19891995

    • Developed and taught undergraduate courses in Web Design, Media History, Popular Culture, and Computer-Mediated Communication, accruing more than 1000 hours of stand-alone teaching experience to classes ranging in size from 30 to 350 students

    • Presented original research on virtual community, popular music, and media history to numerous professional conferences, including the Popular Culture Association (PCA), Association for Education in Journalism & Mass Communication (AEJMC), International Communication Association (ICA)

    • Designed and developed the Media History Project, www.mediahistory.com (now housed at the University of Minnesota), a collection of scholarly resources for students and enthusiasts of the history of media technologies of every kind

    Activities and Societies:
    Faculty sponsor and co-founder of media studies organization for undergraduate students; Program Coordinator, Japanese Editors Exchange Program
  • University of Missouri-Columbia

    Master of Arts , Journalism , 19861989

    Activities and Societies:
    Program Coordinator, Young Korean Journalists Program; Program Coordinator, Franco- and Anglophone African Journalists Program
  • Purdue University

    Bachelor of Science , Geology , 19811986

    Activities and Societies:
    Purdue Exponent, Geosciences Society
  • Purdue University

    Bachelor of Arts , Science Journalism , August 1981August 1986

    Activities and Societies:
    Assistant Managing Editor, Purdue Exponent

Additional Information

Kristina Ross’s Groups:

  •    Astia Community
  •    Usability Professionals' Association International (UPA-I)
  •    Interaction Design Association
  •    Digital Pen and Paper Society
  •    Design Thinking
  •    Green
  •    Internet of Things

Kristina Ross’s Honors:

When we work well together, we all succeed!

2007 - Satori Labs' patent approved, listed with colleagues for broad-ranging patents around interaction between pen, paper, and mobile devices

2004 - Satori Labs' FusionForm Mobile for Healthcare selected to launch at DEMO@15, a prestigious technology launchpad conference. DEMO@15. February 2004.

1997 - Gold Medal - INVISION Award for Web-Based Training, for the course I produced, "Java for Programmers," developed with colleagues at DigitalThink


Kristina Ross’s Contact Settings

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  • expertise requests
  • reference requests
  • getting back in touch

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