
Account Manager at Elemental Interactive
Greater Atlanta Area

Account Manager at Elemental Interactive
Greater Atlanta Area
Kristin Parker is currently an Account Manager at Elemental Interactive; an Atlanta-based agency specializing in web design, development, interactive/strategic consulting and corporate social media. Kristin's primary responsibilities are to serve as the day-to-day client contact and lead facilitator to the internal and external project team, develop and execute creative strategy, manage client budgets, and maintain client relationships. In her 3+ years at Elemental, Kristin has solely managed over 40 initiatives with a variety of clients. Some clients include: Emory University, Children's Healthcare of Atlanta, Avaya, Time Warner, Consumer Source / PRIMEDIA, Hill-Snowdon Foundation, The Last Straw LLC., Serenbe, InterContinental Hotel Group, BlogHer and the Atlanta Department of Human Resources. Kristin has also led partnership efforts with other agencies including Edelman, GCI and Propane Design.
Prior to Elemental Interactive, Kristin worked at Ogilvy and Mather, one of the world's top full-service advertising agencies, based in New York. In her position as assistant account executive (AAE), Kristin served as the link between the agency and the client - IBM Software Group - while working closely with the advertising manager, and other various departments - including copy writing, design, production, media buying and marketing. In addition to her role as AAE, she was chosen by her Account Manager to participate in the acclaimed Ogilvy & Mather “Account Management Training Program (AMTP).”
During Kristin's tenure at James Madison University, she had a number of relevant internships to better prepare her for a career in Communications. Kristin interned at the Martin Agency (an agency out of Richmond, VA) and Allstate (as a Marketing and Human Resources intern).
Kristin graduated from James Madison University in 2004, with a Bachelors of Business Administration (BBA) in Marketing, and a minor in Writing and Rhetoric.
Corporate Communications, Internet, Website Design and Development, Traditional Advertising Design and Development, Account Management, Intranet Development, Social Networking, Blogging, Podcasting, Motion Graphics / Animation, Project Management, Budget Management, Video Strategy Development and Production, Information Architecting
(Privately Held; 11-50 employees; Internet industry)
August 2005 — Present (4 years)
Day-to-day client contact and lead facilitator to the internal and external project team, lead client accounts, manage client budgets, and maintain client relationships.
Accomplishments in this position:
>> Led and/or supported a number of new business initiatives that resulted in a "win."
>> Managed large client budgets and delivered 98% of projects on time and under budget.
>> Developed internal communications platform.
>> Proven team leader and motivator.
>> Excellent communication skills (written and verbal).
>> Acquired a good balance of creative and analytical/problem-solving skills to ensure client satisfaction.
(Internet industry)
May 2004 — August 2005 (1 year 4 months)
Served as the link between the agency and the client - IBM Software Group - while working closely with the advertising manager, and other various departments - including copy writing, design, production, media buying and marketing.
Accomplishments in this position:
>> Successfully completed acclaimed Ogilvy & Mather “Account Management Training Program (AMTP) ”
>> Managed sub-projects for IBM client
>> Assisted in the creation of the award winning IBM brand strategy for the Software Group
(Public Company; 10,001 or more employees; ALL; Insurance industry)
May 2003 — August 2003 (4 months)
Successfully completed The Allstate Summer Internship Program.
Accomplishments in this position:
>> Developed a means of measuring and improving employee engagement; presented recommendations to Vice-President of Human Resources and Internal Marketing.
>> Created a request for proposal for a Company Intranet, identifying employee pain points and the state of technical issues within the company.
>> Created and ran queries, assembled databases, conducted market research and presented new ideas that have since been employed.
MA , Communications and Leadership , 2008 — 2010 (expected)
BBA , Marketing , 2000 — 2004
Creating and Evolving ideas, Technology, Reading James Patterson Novels, Thinking outside the box, watching sports, Running, Hanging out with my dog