Social Media Maven and Customer Advocate
San Francisco Bay Area
- Current
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- President and Founder at Social Media Club (formerly BrainJams)
- Past
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- VP, Customer Advocacy at Joyent
- VP, Marketing and Corporate Communications at Joyent
- Partner Marketing Manager - Americas and Asia Pacific at GUPTA
- Director, Marketing at Gupta Technologies, LLC
- Project Manager at Gupta Technologies, LLC
- Business Development Manager at Ragingmouse.com
- National Sales Manager / Agent Relations at CashGate, Inc.
- Insurance Broker at Griffiths Insurance (now Suhr Risk Services)
- Education
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- Diablo Valley College
- Recommended
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19 people have recommended Kristie - Connections
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337
connections
- Industry
- Marketing and Advertising
- Websites
Kristie Wells’s Summary
Senior-level Community Manager, Social Media Evangelist and Customer Advocate skilled at Marketing, Influencer Relations, Communications, Project Management, Event Logistics, Business Development, Customer Support and User Experience.
I bring my whole self to my work and always go the extra mile. For the last several years I have been an active Blogger, building relationships with leading influencers from around the world as one of the founders of Social Media Club. I am seeking a position where I can contribute to a strong, collaborative team that cares about its customers and understands the importance of community.
Kristie Wells’s Specialties:
Social Media Evangelist, Connector, Communicator, Community Manager, Customer Advocate, Marketing, Media Relations, Business Development, Partner Relations, Project Management, Event Management, Customer Relations Management, Herding cats
Kristie Wells’s Experience
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President and Founder
Social Media Club (formerly BrainJams)
(Computer Software industry)
October 2005 — Present (3 years 1 month)
* Recruited, trained and mentored local chapter leaders to ensure our social mission is accomplished.
* Managed logistical and financial requirements for all conferences and events.
* Responsible for fundraising, book keeping, legal affairs and membership management.
* Managed all aspects of organization’s communications including blog, Twitter, wiki, newsletters and more.
* Developing relationships with media and analysts to obtain national coverage. -
VP, Customer Advocacy
Joyent
(Privately Held; 11-50 employees; Internet industry)
January 2008 — June 2008 (6 months)
Additional customer references can be found in the Joyent forum at http://discuss.joyent.com/viewtopic.php?id=23039
* Served as the voice of the customer in management meetings, ensuring that their concerns and needs were not only heard, but understood. This effort resulted in numerous accolades that improved the company’s reputation.
* Visible and credible member of the developer community, bringing recognition and distinction to Joyent’s efforts and capabilities.
* Improved customer service, perception and satisfaction while increasing accessibility a through single point of contact, communication and information.
* Participated in and contributed to the Joyent community through relevant events, forums, blog posts/comments, media relations, Twitter, Facebook.
* Planned and managed all aspects of corporate events, sponsorships and community meetings. -
VP, Marketing and Corporate Communications
Joyent
(Privately Held; 11-50 employees; Computer Software industry)
February 2007 — January 2008 (1 year)
* Developed blogger and online influencer outreach strategies and plans ensuring blog posts, podcasts, web videos and other external and internal content reach target audiences with the appropriate tone, manner, and distribution platforms.
* Demonstrated leadership experience, which includes management of staff, budgets and major programs.
* Responsible for corporate and strategic marketing - including direction, product marketing, marcom, strategic partnerships, and marketing alliances.
* Managed, planned, and executed all aspects of opt-in email newsletter campaigns to improve outbound communications with customer base. -
Partner Marketing Manager - Americas and Asia Pacific
GUPTA
(Privately Held; 51-200 employees; Computer Software industry)
August 2001 — April 2006 (4 years 9 months)
* Defined, implemented and measured Channel Sales processes.
* Pro-active development of relationships with Resellers and Channel partners working with Telesales team.
* Responsible for partner contract negotiations and closing deals, monitor ramp up and transition of partners into GUPTA sales channel, including training and education of partners through most appropriate means including live events and online seminars. -
Director, Marketing
Gupta Technologies, LLC
(Privately Held; 51-200 employees; Computer Software industry)
January 2003 — April 2005 (2 years 4 months)
* Managed Global Marketing efforts and advertising programs – with an emphasis on Internet and print media.
* Handled PR activities for the Americas, securing exposure for company and technical interviews.
* Redesigned corporate Web site and corresponding collateral to ensure consistency of messaging worldwide.
* Produced quarterly internal (Corporate) and external (Marketing) newsletters. -
Project Manager
Gupta Technologies, LLC
(Privately Held; 51-200 employees; Computer Software industry)
August 2001 — January 2003 (1 year 6 months)
* Orchestrated the expansion of the headquarters office and subsequent move of 34 employees to new offices and cubicles.
* On location – managed the closure of the Mexico City office and relocation / termination of the seven employees.
* Reviewed HR procedures and employee files and offered recommendations for improvements.
* Set up purchasing and travel procedures for worldwide employees.
* Instituted processes and procedures for Contract Administration and managed said functions until August 2005.
* Implemented workflow for processing of legal agreements for the Legal Department and set up system for archiving inactive contracts. -
Business Development Manager
Ragingmouse.com
(Privately Held; 51-200 employees; Computer Software industry)
August 2000 — July 2001 (1 year)
* Responsible for sourcing new clients and building long term relationships in the Technical Industry for Contracting and Permanent Divisions.
* Worked closely with Accounting and Finance Departments to cross sell clientele and generate leads.
* Built strong relationships with senior level executives and decision makers within many Fortune 500 companies.
* Assisted in the recruiting and prescreening of potential candidates.
* Worked closely with President to create marketing program designed to bring in additional clientele. -
National Sales Manager / Agent Relations
CashGate, Inc.
(Privately Held; 1-10 employees; Financial Services industry)
June 1998 — January 2000 (1 year 8 months)
* Managed a rapidly growing sales department, including in-house Telemarketing sales representatives and outside sales force
* Recruited and trained 34 new and existing sales personnel; developed and implemented successful training seminars for sales staff.
* Responsible for planning, coordination, management, and evaluation of sales and marketing programs, tools and budgets.
* Provided high-level selling expertise and negotiation skills in support of national account and large deals.
* Accountable for continually improving the selling process by reviewing and refining the lead flow, as well as managing the sales pipeline for maximum efficiency and results. -
Insurance Broker
Griffiths Insurance (now Suhr Risk Services)
(Privately Held; 11-50 employees; Insurance industry)
September 1986 — March 1998 (11 years 7 months)
* Managed personal insurance client base of 780+ clients, while successfully maintaining a 98% client renewal rate.
* Achieved highest number of new clients and gross premiums for three consecutive years, and consistently achieved individual sales quotas of 125% of plan.
* Responsible for management of satellite office with two direct reports.
* Coordinated and conducted several mailing campaigns, generating an average lead response of over 6% per campaign.
* Strong player in team responsible for creating, implementing and training for new database system.
* Coordinated with Commercial and Life Departments to cross sell existing accounts for increased revenues.
* Aggressively pursued education within industry to further knowledge.
Kristie Wells’s Education
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Diablo Valley College
N/A, Business courses, 1985 — 1986
- Activities and Societies:
- I took general business couses right out of high school. Didn't last long as the business world offered cold hard cash and I jumped on the opportunity. PLEASE NOTE: The college I actually attended, Los Medanos College, was not listed as an option. I chose Diablo Valley College as it was the closest to the school I actually attended.
Additional Information
Kristie Wells’s Websites:
Kristie Wells’s Interests:
Connecting people, business development, new technology, marketing, building communities, helping others, travel, skiing, festivals, live music.
Kristie Wells’s Groups:
Co-founder of Social Media Club (http://www.socialmediaclub.org) and BrainJams (http://www.brainjams.org).
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TechSoup NetSquared -
Marketing Executives Group -
Social Media Marketing -
Sales/Marketing VP's & Directors - Software & Technology
Kristie Wells’s Honors:
I was recently named One of Seven Leading Corporate Social Media Evangelists by Read/Write Web, an honor I am very proud of - http://www.readwriteweb.com/archives/seven_leading_corporate_social_media_evangelists_today.php
Kristie Wells’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- job inquiries
- expertise requests
- reference requests
- getting back in touch
