Kristi Barrow

Current

• Head of Search, Data and Analytics Strategy at Kineo, Marketing Innovation
• Founder & Director at krustyfries

Past

• Marketing Director, Australia & New Zealand at Expedia Inc
• Online Marketing Consultant at Project Vodka
• MBA Student at Australian Graduate School of Management (AGSM)

• MBA Student (Exchange) at Kellogg School of Management
• Product Manager at SingTel Optus
• Senior Product Analyst at SingTel Optus
• Analyst at Tillinghast-Towers Perrin

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4 more...

Education

• Australian Graduate School of Management
• Securities Institute of Australia
• University of Sydney

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Recommended

14 people have recommended Kristi

Connections

439 connections

Industry

Marketing and Advertising

Websites

• My Company
• My Blog
• My Visual CV

Kristi Barrow’s Summary

Kristi is an experienced marketing professional with a sound knowledge of business management and a deep understanding of consumer online marketing. Certified Practising Marketer (CPM) and MBA qualified.

As Head of Data & Analytics Strategy at Kineo, Kristi helps clients unlock the potential of their brands and business utlising the power of analytics, measurement and accountability. Kristi’s specialties include search engine marketing (SEM), search engine optimisation (SEO), web analytics, display advertising and marketing ROI.

Kristi is also the founder of Krustyfries, a marketing consultancy, with a focus on online marketing and digital strategy for non-for profits.

Kristi has been active in the marketing space for the past 9 years with various marketing roles at SingTel Optus and Expedia. Most recently, Kristi held the position of Marketing Director, Australia & New Zealand at Expedia Inc. the world’s leading online travel company. Kristi’s experience heading up marketing for Australia and New Zealand at one of the world’s leading ecommerce retailers, has given her great insights into the digital landscape of Australia.

Kristi Barrow’s Specialties:

Management: Strategic partnerships - Negotiation – Leadership - Agency Management - Vendor Management -Staff Management - Excellent Written and Oral Communication - Customer Orientated - Technical Know-How

Commercial: P&L Responsibility - Budget Responsibility - Business Case Development

Online Marketing: SEM - SEO - Online Advertising - Partner Marketing and Distribution - eMail CRM - Affiliate Marketing

Kristi Barrow’s Experience

• Head of Search, Data and Analytics Strategy

  Kineo, Marketing Innovation

  (Privately Held; Marketing and Advertising industry)

  February 2009 — Present (6 months)

• Founder & Director

  krustyfries

  (Internet industry)

  January 2003 — Present (6 years 7 months)

  Krustyfries was founded by Kristi Barrow, an online marketer with a passion for the internet and technology.
  
  Krustyfries specialises in helping non-for-profit organisations with online marketing & digital consultancy services. Krustyfries provides consultancy in integrated internet marketing strategies across search engine marketing (SEM), search engine optimisation (SEO), display advertising, affiliate networks, CRM and social networking.

• Marketing Director, Australia & New Zealand

  Expedia Inc

  (Public Company; 1001-5000 employees; EXPE; Leisure, Travel & Tourism industry)

  July 2006 — June 2008 (2 years)

  * Overall responsibility for development and execution of the marketing strategy for Expedia.com.au and Expedia.co.nz
  
  * Responsibility of P&L and multi-million dollar marketing budget
  
  * Champion the brand development and positioning of Expedia in Australia and New Zealand
  
  * Manage all online marketing channels: search engine marketing, affiliate marketing, email and display advertising and offline marketing channels: PR, sponsorship, joint promotions, outdoor and radio
  
  * Lead analysis of marketing effectiveness and ROI to improve all aspects of marketing resulting in: market penetration; increased website traffic and conversion, revenue growth, and profitability
  
  * Drive marketing team to achieve financial and development goals

• Online Marketing Consultant

  Project Vodka

  (Privately Held; 1-10 employees; Internet industry)

  October 2006 — April 2007 (7 months)

  Consulted on online marketing strategy for business plan preparation for a new consumer innovation and global market research company

• MBA Student

  Australian Graduate School of Management (AGSM)

  (Educational Institution; 501-1000 employees; Higher Education industry)

  July 2005 — June 2006 (1 year)

• MBA Student (Exchange)

  Kellogg School of Management

  (Educational Institution; 5001-10,000 employees; Higher Education industry)

  January 2006 — April 2006 (4 months)

• Product Manager

  SingTel Optus

  (Public Company; 5001-10,000 employees; SGT; Telecommunications industry)

  January 2004 — June 2005 (1 year 6 months)

• Senior Product Analyst

  SingTel Optus

  (Public Company; 5001-10,000 employees; SGT; Telecommunications industry)

  October 2001 — January 2004 (2 years 4 months)

• Analyst

  Tillinghast-Towers Perrin

  (Privately Held; 1001-5000 employees; Management Consulting industry)

  February 2000 — October 2001 (1 year 9 months)

Kristi Barrow’s Education

• Australian Graduate School of Management

  MBA , Management, Marketing , 2004 — 2006

  Activities and Societies:

  Marketing Club, Wine Club, Wombats Touch Football

• Securities Institute of Australia

  GradDip , Applied Finance and Investment , 2000 — 2001

• University of Sydney

  BE (Hons) , Civil , 1996 — 1999

  1996 - 1999 Chancellor's Scholarship in Engineering

  Activities and Societies:

  Vice President - Sydney University Womens Hockey Club, Sydney University Engineering Undergraduates Association, Committee Member - Sydney University Underwater Club (SCUBA)

Additional Information

Kristi Barrow’s Websites:

• My Company
• My Blog
• My Visual CV

Kristi Barrow’s Interests:

New technology, Internet, Music, Guitar, Live Music, Travel, Golf, SCUBA Diving, Wine, Sydney Swans, Guitarist in Chalmers St (www.chalmersst.com), Wii

Kristi Barrow’s Groups:

Chief Marketing Officer (CMO) Council Member,
AMAMI, CPM Australian Marketing Institute

•    AGSM Alumni
•    Inbound Marketers - For Marketing Professionals
•    Forté Foundation
•    UNSW Alumni
•    Wii Enthusiasts
•    Expedia Inc - Alumni and Employees
•    Web Analytics Professionals (+5000 web analytics members) Join now!
•    ASMALLWORLD.net
•    (ex)Optus Alumni
•    USYD
•    Australian Marketing Institute (AMI)
•    Chief Marketing Officer (CMO) Council
•    STRATEGY PROFESSIONALS NETWORK
•    Faculty of Engineering, Sydney University
•    Kellogg School of Management Exchange Students
•    UNSW ASB Alumni
•    Xpand Xpresso - Digital

Kristi Barrow’s Honors:

2008 Google Best My Maps Australia Award
2008 Best Online Travel agency site TravelMole Asia Awards,
2007 Chief Marketing Officer (CMO) Council Asia Pacific Board Member,
2007 Certified Practising Marketer (CPM), Australian Marketing Institute,
2007 Golf Pro Nintendo Wii;
2007 Tennis Pro Nintendo Wii,
2007 Bowling Pro Nintendo Wii,
2004 Optus Business Product Division “Make it Happen” Award,
2003 Optus Business FY0203 “Hero” Award,
2002 Optus Business “Delivering the Vision” Award,
1999 Smythe Prize in Environmental Engineering,
1996-1999 “Chancellor’s Scholarship in Engineering” The University of Sydney