Kristen Jones

Kristen Jones

Manager, Digital Content & Social at

Greater New York City Area

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Kristen Jones's Overview


500+ connections

Kristen Jones' Summary

Digital marketer dsciplined in social marketing. Versed and confident working with Facebook media, Twitter media, Youtube, PMDs, and agencies to efficiently test opportunities and scale social programs.

Other notables:

Past Blogging Experience:
Forbes Woman, 100 Best Websites for Women
Forbes, Top 10 Entrepreneurial Sites for Women
Stevie Awards, Blog of the Year
Digital Launch Pad, Hottest Digital Property
The Huffington Post: Contributor

Speaking Engagements:
National Conference for College Women Student Leaders

Kristen Jones' Experience

Manager, Digital Content & Social

Public Company; 5001-10,000 employees; PCLN; Internet industry

August 2012Present (2 years 2 months) Greater New York City Area

• Lead brand content development and cross-platform distribution

• Develop the strategy, planning and execution of social media marketing campaigns while testing the performance against business goals and KPI's

• Manage creative and media agency resources against the development of content

• Develop and manage relationships with third-party social partners and vendors: Facebook, Twitter, Google+, Youtube, Instagram, Pinterest

• Drive growth of social through collaboration with various groups across the business. Work towards maintaining new metrics and models to enhance social performance and allow for merchandised opportunities. Conceptualize and test co-promotions, integrated social partnerships, cobranded efforts, contests, coupons and sweepstakes

• Drive brand content, publishing and community strategy for social platforms while working to maximize engagement and growth on Facebook, Youtube, Twitter, Google+, Pinterest, Instagram and emerging platforms

• Operate as a strategic partner to key social platforms and their product managers to offer feedback on Alpha and Beta opportunities

• Drive lead acquisition campaigns on different social platforms (both paid and organic programs)


Work with the product development teams to ensure social media tools (for ex. FB Login, Sharing buttons) are kept up to date and properly positioned for optimizing social sharing, while also partnering with email and ad sales team to offer support through social

• Collaborate with Brand, PR, DR, Ad Sales, and product teams to implement social media strategy. Coordinating with all business partners to ensure an effective and encouraging adoption of relevant social media techniques into the corporate culture and into all of Priceline products

Kristen Jones' Courses

  • New York University

    • Digital Marketing
    • Finance for Management
    • Globalization and Business
    • Integrated Marketing
    • Judgement and Decision Making
    • Analytics
    • Marketing and Branding

Kristen Jones' Education

New York University


Kristen Jones' Honors and Awards

  • Google Online Marketing Challenge - Google Adwords & Google Search

    Top 10% Placement Internationally

    Google Online Marketing Challenge. My teammates and I competed in Google's annual competition using Google AdWords and Google Analytics to drive traffic and create a comprehensive search marketing plan for our assigned client. Our team finished Top 10% of Contestants Internationally.

Kristen Jones' Additional Information

Honors and Awards:

Magna Cum Laude, 2007
SheTakesOnTheWorld.Net - Blog of the Year, 2010: Stevie Women in Business Awards

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