Kristen Crump

Senior Marketing Communication Strategist at Quad/Graphics

Location
Greater Milwaukee Area
Industry
Public Relations and Communications

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Kristen Crump's Overview

Current
Past
Education
Connections

500+ connections

Kristen Crump's Summary

Dedicated and enthusiastic professional whose experience includes work in the following areas:

• Communication plans for acquisitions
• Marketing strategy, long-range planning
• Corporate communications
• Public Relations
• Brand transition plans
• Collateral/content development
• Negotiation of print, digital, radio and TV ads
• Writing for web, print, social, advertising
• Development of print and digital collateral materials
• Script writing and video production
• Website development and design
• Data analysis
• Event management and promotion
• Collaboration, relationship-building with colleagues, interns, outside organizations and vendors

Specialties: Organizational branding and identity, public relations, print and online marketing tools, writing, market research, sales and marketing analysis, mentoring, retail marketing

Kristen Crump's Experience

Senior Marketing Communication Strategist

Quad/Graphics

Public Company; 10,001+ employees; QUAD; Printing industry

December 2012Present (1 year 10 months) Sussex, WI

Responsible for the development, creation and oversight of materials and programs for all industry and client-facing marketing activities that promote specialty print, paperboard packaging and in-store marketing.

Manager, Public & Community Relations

BuySeasons, Inc.

Privately Held; 201-500 employees; Retail industry

August 2011July 2012 (1 year) New Berlin, Wisconsin

• Lead public relations efforts on local and national levels to promote brands and company
• Wrote and deployed all press releases; pitched reporters for local, national stories
• Worked with CEO and other company leaders to coordinate media interviews
• Developed company’s first online look books to showcase products in advance of peak season
• Created and deployed media kits to media contacts, resulting in product placements
• Worked with media outlets and supplied images, photos and information as requested
• Supported social media efforts by providing news clips about brands
• Managed media contact database; tracked and reported media inquiries, impressions
• Researched and recommended partners for corporate social responsibility (CSR) program
• Developed PR section of crisis communication plan to comply with industry regulations

Marketing Communications Mgr.

Alzheimer's Association

Nonprofit; 201-500 employees; Nonprofit Organization Management industry

November 2007August 2011 (3 years 10 months)

• Developed marketing communications plan and budget to outline goals, tactics, and metrics in relation to increasing awareness for the organization
• Launched local celebrity Champions program to increase awareness and engagement in cause
• Created integrated media campaigns that included digital, print, radio, outdoor and television ads, working with internal and external design teams to develop ads and meet ad deadlines
• Managed relationships with regional media contacts
• Wrote press releases and fact sheets for purposes of media outreach
• Pitched story ideas to contacts at radio, television, and print publications
• Managed and updated media contact list; tracked and reported media impressions
• Attended interviews and public events, serving as media contact
• Served as brand manager, and gave presentations to team on brand attributes
• Updated website regularly and posted information to social media sites
• Worked with teams to develop annual report, monthly e-news and fact sheets
• Evaluated vendors for photography, printing and design services; negotiated rates
• Supervised, trained and developed marketing intern and volunteers

Marketing Consultant

Century Bay Builders, Inc.

20072008 (1 year)

• Developed marketing plan
• Worked with graphic designer to create advertising
• Evaluated publications and placed advertising
• Proofread and updated documents for business use
• Worked with vendor to update website

Marketing Communications Manager | Quality Control Reviewer

Iverson Language Associates, Inc.

Privately Held; 11-50 employees; Translation and Localization industry

March 2001October 2007 (6 years 8 months)

• Developed and deployed annual strategic marketing plan and budget
• Worked hands on in all aspects of advertising: analysis of demographics for publications, creative, copywriting/messaging, graphic images, vendor relationships, rate negotiation/tracking
• Led the development of new company website, managed updates and activity
• Led branding efforts for company; created and communicated brand identity guidelines
• Wrote press releases and pitched stories to local, national and trade media, resulting in published articles
• Managed and evaluated market research and sales figures to determine target industries
• Oversaw corporate stewardship program, and suggested beneficiary organization to align with brand
• Developed advertising for brand recognition and trade shows, increased awareness by 30%
• Worked on core team to reposition company
• Served on the internal audit team to obtain ISO 9001:2000 Certification for company
• Managed, developed and trained marketing assistants and interns; directed assignments and workflow

International Marketing Manager

ButterBuds Food Ingredients

January 1999February 2001 (2 years 2 months)

• Managed sales and marketing efforts in European markets.
• Developed annual budget and plan for trade shows, promotions, travel and all related regional expenses
• Supported overseas distributor efforts by conducting joint visits to food manufacturing facilities to promote company and products
• Led new product launch based on customer feedback and country requirements
• Conducted training on product pricing, application, promotion and quality control
• Created marketing support mechanisms such as research data and quarterly newsletter to develop business and update distributors on product information and company issues
• Wrote and distributed press releases to trade publications, local media and affiliates
• Represented company at trade shows and distributor meetings
• Managed trade show promotions including placements in trade magazines, coordination of product displays and selection of collateral pieces

Sales Associate, International | Customer Service Specialist, International

Twin Disc Incorporated

Public Company; 501-1000 employees; Machinery industry

19921998 (6 years)

• Represented company at domestic and foreign trade shows
• Made market visits to Central and South America to promote company, foster business relationships with distributors and report on product applications in the field
• Managed international orders, pro forma invoices and letters of credit originating from wholly-owned subsidiaries and authorized distributors
• Managed export documentation to ensure compliance with U.S. export regulations
• Negotiated rates with freight companies and shipping lines; reduced rates by 15%
• Implemented e-ordering system to streamline remote ordering process for subsidiaries
• Conducted market research to identify viable distributors in Mexico
• Worked on website development team

Kristen Crump's Organizations

  • Wauwatosa Presbyterian Church

    Board Member - Elder
    • January 2013 to Present

Kristen Crump's Skills & Expertise

  1. Marketing Communications
  2. Press Releases
  3. Public Relations
  4. Social Media
  5. Public Speaking
  6. Editing
  7. Advertising
  8. Market Research
  9. Media Relations
  10. International Marketing
  11. Retail Marketing
  12. Corporate Communications
  13. Brand Development
  14. Marketing Strategy
  15. Management
  16. Annual Reports
  17. Writing

Kristen Crump's Languages

  • English

    (Native or bilingual proficiency)
  • French

    (Professional working proficiency)
  • Spanish

    (Limited working proficiency)

Kristen Crump's Education

Carroll College

B.A., Organizational Communication, French

Carroll College is a private, liberal arts school in metro-Milwaukee, affiliated with the Presbyterian Church. Now Carroll University, the school prides itself on a staff consisting primarily of professor-level educators, and a small teacher to student ratio. My degree was in communications and French, and the coursework for these tracks gave my a strong foundation on which to build my career.

Activities and Societies: Delta Zeta sorority (Vice President), Student Senate

Université de Caen Basse Normandie

Certificat, Language/Phonetics, Literature, Culture

I lived and breathed the French culture through this total immersion program. Along with a mix of students from around the globe, I studied at the University of Caen in their CEFPE program. In addition, I was tutored weekly by British historian Andre Heintz. This unforgettable program was instrumental in preparing me for future international work.

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