Krista Canfield

Current

Senior PR Manager at LinkedIn

Past

Senior Account Executive at Horn Group
On-Air News Reporter at KDLT (An NBC Affiliate)
News Intern at WSTM Channel 3 (An NBC Affiliate)

News Director and On-Air Personality at WJPZ FM/Z89.1
News Reporter at The Daily Orange
Competitive Amateur Figure Skater at The United States Figure Skating Association (USFSA)

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3 more...

Education

Syracuse University
Westhill High School

Recommended

42 people have recommended Krista

Connections

500+ connections

Industry

Public Relations and Communications

Krista Canfield’s Summary

Krista joined LinkedIn in January 2008. As LinkedIn's Senior PR Manager, Krista chats daily with professionals and the press about how you can network globally online. She advises professionals about how they can land jobs at the hottest companies, get that next promotion, find experts, achieve career goals, revamp their resume, meet new clients, build their businesses, manage their brand online and receive career advice from LinkedIn's more than 50 million members.

She's helped ambitious twenty-something job seekers who are looking to get that first 'real' job as well as moms that are looking for creative ways to re-enter the workforce after having kids. Krista has helped small business owners (like wedding photographers, realtors, event planners, etc.) take their companies to the next level and also talks to 'big' businesses and executives about how they can maintain deep relationships with their customers by networking online. Her work at LinkedIn has permitted her to speak with professionals across the globe. By speaking with a wide range of professionals (from entrepreneurs in Canada to business owners in Germany and MBA students in India), Krista has had the unique opportunity of networking with workers from all over the world.

Krista has been quoted in local, national and international print
publications and also has appeared on both live and taped radio and TV segments.

She's spoken at numerous events as both a panelist and an opening keynote speaker. Krista is a graduate of Syracuse University and began her career in broadcast television.

...and she's just getting warmed up. :)

Krista Canfield’s Specialties:

Spokesperson, interviews, television appearances, TV, radio, newspaper, PR, public relations, reporter, reporting, press, speaker, panelist, etc.

Krista Canfield’s Experience

Senior PR Manager

LinkedIn

(Privately Held; Internet industry)

January 2008 — Present (1 year 11 months)

As LinkedIn's Senior PR Manager, Krista chats daily with reporters at national and international publications like The New York Times, The Wall Street Journal, the Financial Times and local pubs like the San Francisco Chronicle, the San Jose Mercury News, etc. She's a frequent guest on numerous broadcast news programs like WNBC-TV in New York City, KGO-TV's View from the Bay in San Francisco, etc. as well as on radio programs in markets like Chicago, Seattle, etc. Topics she addresses in the press are returning to the workforce, how to find a job online even in a tough economy, how to build your business, online "netiquette," landing that first job after college, etc. In addition, Krista supports strategic and day-to-day management for internal and external communications at LinkedIn. She's constantly chatting with members of LinkedIn learning how they're using the site in new and innovative ways so she can share that knowledge with other motivated professionals.
Senior Account Executive

Horn Group

(Privately Held; 51-200 employees; Public Relations and Communications industry)

January 2005 — January 2008 (3 years 1 month)

During her time at Horn Group as a Senior Account Executive, Krista focused on PR results, client service/counsel, PR program management, managing results from junior staff and business development. She has worked with a number of software companies during her career including BlueRoads, Inovis, Omniture, Qlusters, RightNow Technologies, Riverbed, Taleo, TalkPlus, Transera and Virsa Systems. She secured two USA Today feature stories for two different clients (Vontu and RightNow Technologies) and landed Virsa Systems’ CEO and founder, Jasvir Gill, on AlwaysOn’s 2006 “Fast 20 CEOs” list. Other noted CEOs on the list are Shai Agassi; SAP AG, Jeff Bezos; Amazon.com and Bob Iger; Disney.
On-Air News Reporter

KDLT (An NBC Affiliate)

(Broadcast Media industry)

January 2004 — July 2004 (7 months)

During her time at KDLT, Krista interviewed subjects daily, wrote and edited pieces for air, reported live on camera, conducted extensive Internet research, wrote reports daily on KDLT’s internet website, answered inbound calls from interview subjects, conducted morning meetings and constantly pitched innovative and creative story ideas.

As a result of her experiences in this field, Krista is proficient with AP NewsCenter, AP ENPS, linear editing with DVC-Pro and other formats, DVC-Pro, Beta Cam and Sony DCR-VX2000 as well as shooting her own live shots.
News Intern

WSTM Channel 3 (An NBC Affiliate)

(Broadcast Media industry)

January 2002 — December 2003 (2 years )

As with her position at KDLT, Krista's primary focus during her tenure at WSTM was daily news coverage for the station. She conducted morning meetings, pitched story ideas, wrote pieces for air and/or the WSTM website daily, conducted interviews with subjects, answered in-bound news leads to the station, assisted with video editing/shooting and scheduled meetings.
News Director and On-Air Personality

WJPZ FM/Z89.1

(Broadcast Media industry)

January 2002 — May 2002 (5 months)

As the News Director for a local radio affiliate, Krista wrote extensively during the day, made weekly schedules for other reporters, wrote and anchored on-air newscasts, interviewed subjects and was in charge of 8-10 reporters beneath her.
News Reporter

The Daily Orange

(Broadcast Media industry)

August 2001 — December 2001 (5 months)

As a reporter Krista wrote articles for university newspaper, conducted interviews, called local businesses and groups to dig up story ideas, edited/checked other reporters work, answered phones and helped new reporters.
Competitive Amateur Figure Skater

The United States Figure Skating Association (USFSA)

(Sports industry)

January 1986 — January 2000 (14 years 1 month)

Member of the United States Figure Skating Association (USFSA), competed in the Empire State Games numerous times, various regional competitions, received professional ballet training for over ten years, performed in ice skating shows, competed throughout the country (Minnesota, Maryland, Vermont, Maine, New York, Pennsylvania, etc.), hands-on experience in pairs and ice dancing, completed USFSA Junior freestyle test, USFSA Pre-Silver Dance test, USFSA Senior Moves in the Field and USFSA Figure Tests.

Krista Canfield’s Education

Syracuse University

Bachelor's of Science , Broadcast Journalism and Finance

Applicable course studies:
Investments, Corporate Finance, Money and Banking, Financial Management, Distress Investing, Managerial and Financial Accounting, Managerial Statistics, Economics (Micro and Macro), Marketing, Supply Chain Management, Entrepreneurship and Emerging Enterprises, Law and Public Policy.

Activities and Societies:

News Director at WJPZ FM/Z89.1
~Staff Reporter at Syracuse University's Daily Orange Newspaper
~Awarded the Syracuse University Phi Theta Kappa Scholarship (for four consecutive years)
~A Syracuse University Dean’s Scholar (for four consecutive years)
~Member of Phi Theta Kappa, A National College Honors Society (for two consecutive years)
~Receipient of the New York State Lotto "Leaders of Tomorrow Scholarship"
Westhill High School

Activities and Societies:

Varsity Tennis (Doubles)

Additional Information

Krista Canfield’s Interests:

Traveling A LOT :), Bikram yoga (I'm a newbie), figure skating, snowboarding, my lab mix Abbey, staying active, drawing, my family, listening to good tunes and hanging out with great friends