Interactive Marketing Director in Recruitment
Rochester, New York Area
Interactive Marketing Director in Recruitment
Rochester, New York Area
Experienced interactive manager specializing in strategy and development of online recruiting, branding and productivity applications in a global setting. Interested in new developments in the way that people interact online, and how to better derive value from the medium.
Interactive Marketing, E-mail Marketing, SEO, Web Project Management, Usability, User Interface Design, Information Architecture
(Public Company; HHGP; Staffing and Recruiting industry)
February 2004 — Present (5 years 10 months)
* Drive online relationships with employees, candidates, and clients to build the Hudson brand in North America
* Plan, budget, and manage external web programs including hudson.com, jobs.hudson.com, hudson-index.com, e-mail marketing, SEO
* Plan, manage, and implement intranet/extranet knowledge sharing and communities platforms on Sharepoint.
* Manage strategic vendor relationships including Monster, CareerBuilder, and Dice. Advise senior executives of future strategy.
* Operationalize all interactive programs to ensure maximum adoption and highest ROI
(Public Company; 5001-10,000 employees; MNST; Marketing and Advertising industry)
December 2000 — February 2004 (3 years 3 months)
* Requirements analysis and project scoping for 5+ projects ensuring accurate budget estimates and on-time delivery.
* Project managed and designed 4 web-based ASP model products that accomplished productivity tasks like distributing a job posting to multiple websites, scheduling and maintaining recruiting events, building PowerPoint presentations online, and an off the shelf career portal.
* Led the development of the information architecture and interaction design processes for the entire agency. Defined best-practice interactions with Creative, Technology, and Project Management functions.
* Created information architecture and interaction design for global career websites, college enrollment marketing sites, and CD-ROMs for clients including: Enterprise Rent-a-Car, Deloitte & Touche, Home Depot, Lexmark, SBC, Schlumberger, Advocate Health Care, Chicago Public Schools, Loyola University, Monster Worldwide
(Privately Held; 11-50 employees; Internet industry)
April 2000 — December 2000 (9 months)
Professional networking website that helped people find and recommend businesses they trust.
* Analyzed requirements, designed site workflow, created visual design, ensured development compliance, and provided ongoing product enhancements.
* Managed one direct report who assisted with interface design deliverables.
(Public Company; 10,001 or more employees; XRX; Information Technology and Services industry)
May 1997 — April 2000 (3 years )
* Developed web user-interface appearance and navigation strategy that was applied coherently across the Xerox product line.
* Designed scanner TWAIN driver that produced 9 patent applications currently on file with the US. Patent office.
* Visual design lead on DigiPath Production Software, Xerox's flagship publishing application that drives the DocuTech line of printers.
* Recommended and implemented department-wide knowledge database and icon/graphic database that increased user-interface coherence across the company.
BFA , Communication Design , 1993 — 1997
One class away from a minor in marketing