Krispijn Plettenberg

Krispijn Plettenberg

stay amazed every day. Getting your organisation’s brand and propositions ready for the future

Location
Amsterdam Area, Netherlands
Industry
Management Consulting

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Krispijn Plettenberg's Overview

Current
Past
  • Moderator of Opening Expeditions Life, Work and Play at Appril
  • Merk strategie & ontwikkeling at Appril
  • Delegate at European Association of Transactional Analysis at EATA
  • Unconsultant at No Grey Today
  • Interim Account Director Adam Opel AG at Interbrand
  • Slijpsteen at OAT Shoes
  • Strategic brand consultant • Executive Board (Staff) at DAS
  • Bückstück DJ at Bar Prik
  • Brand consultancy at Intact
  • Brand Manager AEGON Bank & 4 other direct brands • Marketing at Aegon
  • Label Manager Spaarbeleg • Marketing at Aegon
  • Concept developer • New Business, New Media (Marketing Dept.) at Aegon
  • Diverse operational positions • Contact Center and Marketing Dept. at Aegon
Connections

500+ connections

Websites

Krispijn Plettenberg's Summary

Whether your brand is facing an identity challenge or your organization needs to adjust to a changing market, we know that organizational development is hard work.

Our Promises:

1 This isn't going to be easy...
Our process delivers the best results for your investment.
- Starting with interactive, collaborative workshops, Krispijn identifies key factors that impact your organization's development
- He asks tough questions, promoting open communication to get to the bottom of any challenge

2 … and we're in this together!
Krispijn supports you through the entire process.
- We're here to help your organization overcome obstacles and focus on its aspirations
- We create an atmosphere of trust and cooperation between team members
- Your input is the key to development

3 We think you're amazing!
Once Krispijn has gotten to know you, he returns to the “lab” and gets to work designing a development strategy. This is highly individualised and caters to your exact situation.
- Our expertise and over 10,000 hours of management consultancy experience are at your disposal
- We analyze your situation from a new perspective, incorporating the latest trends and our own visionary, forward-looking mentality
- We know your strengths and challenges and we'll figure out a plan that works for you
- We work efficiently, flexibly, and discretely

4 Your future looks great!
We provide a longterm outline for development, custom-made for your organization.
- Our plan empowers you, giving you tools to ensure continued collaboration and openness
- We inspire you to meet challenges with innovative thinking and avoid falling back into the comfort zone, which is where good ideas go to die
- With a sustainable development plan, your organization is ready for the future

5 stay amazed every day
Lastly, we promise passionate professionalism, our trademarked, unwavering optimism, and our dedication to making your organization's aspirations a reality!

info@stayamazedeveryday.com or +31 6 5477-5477

Krispijn Plettenberg's Experience

Identity & brand strategist

stay amazed every day

Privately Held; Myself Only; Management Consulting industry

March 2009Present (5 years 7 months) European Union

stay amazed every day. Getting your organisation’s brand and propositions ready for the future. Independent management consultant

Management Consulting industry

March 2011Present (3 years 7 months)

Voorzitter van de Nederlandse Vereniging voor Transactionele Analyse (NVTA)

Vice President of the European Association of Transactional Analysis

EATA

July 2012Present (2 years 3 months)

Moderator of Opening Expeditions Life, Work and Play

Appril

Nonprofit; 1-10 employees; Internet industry

April 2013April 2013 (1 month) Amsterdam Area, Netherlands

Hosting and moderating the opening Expeditions of the Life, Work and Play weeks. See http://www.appril.nl/events for details of the programs.

Merk strategie & ontwikkeling

Appril

Nonprofit; 1-10 employees; Internet industry

August 2012October 2012 (3 months) Amsterdam Area, Netherlands

Delegate at European Association of Transactional Analysis

EATA

July 2011July 2012 (1 year 1 month)

Unconsultant

No Grey Today

September 2010December 2011 (1 year 4 months)

stay amazed every day at work for No Grey Today

(special project, always ongoing)

Interim Account Director Adam Opel AG

Interbrand

Public Company; 1001-5000 employees; Marketing and Advertising industry

February 2011June 2011 (5 months)

Interbrand creates and manages brand value by making the brand an asset to achieving the business’s strategic aims. Working in partnership with clients, Interbrand combines strategy and analysis with world-class design and creativity.
Services include brand strategty, analytics, brand valuation, naming and verbal identity, corporate identity, packaging design, retail design, integrated brand communications, and digital branding tools.

Slijpsteen

OAT Shoes

Privately Held; 1-10 employees; Apparel & Fashion industry

October 2010December 2010 (3 months)

stay amazed every day™ at work for OAT Shoes: maandelijkse slijpsteensessie voor introductiestrategie en social media strategie.

Strategic brand consultant • Executive Board (Staff)

DAS

Privately Held; 1001-5000 employees; Legal Services industry

August 2007December 2010 (3 years 5 months)

Responsible for: repositioning of the DAS brand. Brand management of an organization in transition. Senior consultant to the Executive Board and Marketing & Sales Departments.

Bückstück DJ

Bar Prik

December 2006April 2010 (3 years 5 months)

Eclectic sounds for the Body & Mind. Midweek get-together

Brand consultancy

Intact

December 2009March 2010 (4 months)

stay amazed every day™ at work for Intact.

Brand Manager AEGON Bank & 4 other direct brands • Marketing

Aegon

Public Company; 10,001+ employees; AEG; Financial Services industry

January 2006August 2007 (1 year 8 months)

Responsible for: positioning and introduction of new, multi-channel brand AEGON Bank (replacing 4 old brands). Member of the Corporate Governance Board Communications to the Executive Board.

Deliverables: exploring and emphasizing customer needs; creating new direct multi-channel brand with focus on customer retention and avoiding distribution conflict with third party resellers.

Outcome: eliminated brands Spaarbeleg, SpaarAdvies, AXENT/AEGON, De Spaarbelegger as a result of a brand vitality assessment. Introduced AEGON Bank successfully in July 2007, maintaining original customers.

Label Manager Spaarbeleg • Marketing

Aegon

Public Company; 10,001+ employees; AEG; Financial Services industry

January 2003December 2005 (3 years)

Responsible for: direct marketing communications, campaign development, coaching marketeers. Deliverables: brand consistency in campaigns. Outcome: print, TV, radio and DM campaigns. Initiative: brand vitality research for the Spaarbeleg business model.

Concept developer • New Business, New Media (Marketing Dept.)

Aegon

Public Company; 10,001+ employees; AEG; Financial Services industry

January 2000January 2003 (3 years 1 month)

Developed, implemented pull-driven internet concepts; including monitoring, evaluation.

Diverse operational positions • Contact Center and Marketing Dept.

Aegon

Public Company; 10,001+ employees; AEG; Financial Services industry

January 1998January 2000 (2 years 1 month)

Performed in hands-on positions in the contact center and marketing department.

Krispijn Plettenberg's Languages

  • English

  • Dutch

  • German

Krispijn Plettenberg's Projects

Krispijn Plettenberg's Skills & Expertise

  1. Corporate Branding
  2. Strategy
  3. Brand Development
  4. Corporate Communications
  5. Analytics
  6. Strategic Consulting
  7. Brand Management
  8. Marketing Communications
  9. Marketing
  10. Coaching
  11. New Business Development
  12. Positioning
  13. Management Consulting
  14. Marketing Strategy
  15. Business Strategy
  16. Integrated Marketing
  17. Internal Communications
  18. Online Advertising
  19. Multi-channel Marketing
  20. Social Media Marketing
  21. Social Media
  22. Direct Marketing

View All (22) Skills View Fewer Skills

Krispijn Plettenberg's Additional Information

Contact Krispijn for:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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