Kris Hoet

Current

Strategic Director at Duval Guillaume
Owner at 'Cross The Breeze (Sole Proprietorship)

Past

EMEA Digital Media Communications Manager at Microsoft
EMEA Marketing Manager at Microsoft Online Services Group
Consumer Marketing Manager at MSN

Media Division Manager at Kinepolis Group
Internet Manager at Kinepolis Group
Marketing Intelligence Service Assistant at Kinepolis Group

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Education

Plantijnhogeschool
OLVE

Recommended

28 people have recommended Kris

Connections

500+ connections

Industry

Marketing and Advertising

Websites

Kris Hoet’s Summary

Over 12 years of experience in new/digital media communications with a heavy focus on what is important for brands beyond the initial hype of new tech. My experience has been mostly in an corporate and international environment with roles that had pan European responsabilities.

I've also done presentations about my work and my area of expertise in London (Blogging4Business, Social Media Influence), Stockholm (SIME), Hamburg (NEXT), Brussels (Customer First, Euroblog, IAB Interact Congress), Amsterdam (Social Media Forum), ...

Kris Hoet’s Specialties:

Digital/Interactive marketing, advertising and PR
Communications strategy
People management
Social media
Trends & insights

Kris Hoet’s Experience

Strategic Director

Duval Guillaume

(Privately Held; Marketing and Advertising industry)

June 2009 — Present (6 months)
Owner
'Cross The Breeze (Sole Proprietorship)

(Sole Proprietorship; Marketing and Advertising industry)

June 2009 — Present (6 months)
EMEA Digital Media Communications Manager

Microsoft

(Public Company; MSFT; Computer Software industry)

October 2008 — May 2009 (8 months)

Developed regional digital outreach plans for all major announcements including strategy, tactics, assets and guidance for the markets (IE8, Windows Live, Cannes Lions, …)
EMEA Marketing Manager

Microsoft Online Services Group

(Public Company; MSFT; Computer Software industry)

April 2006 — September 2008 (2 years 6 months)

Managed & rolled-out marketing best practices in the region and supported the local marketing teams on their plans, pilot projects, advertising & promotions as well as coordinated global campaigns/toolkits with the local marketing teams.
Consumer Marketing Manager

MSN

(Public Company; MSFT; Online Media industry)

November 2004 — March 2006 (1 year 5 months)

Developed local marketing & PR strategy based on global plans, launching MSN Search, driving MSN Messenger & Hotmail engagement, launching Windows Live.
Media Division Manager

Kinepolis Group

(Public Company; Entertainment industry)

December 2003 — October 2004 (11 months)

Managed the international online strategy and execution for Kinepolis as well as all other owned media channels for Belgium incl. strategy, development, partners, promotion and revenue.
Internet Manager

Kinepolis Group

(Public Company; Entertainment industry)

December 2000 — December 2003 (3 years 1 month)

Managed all aspects of Kinepolis online (www.kinepolis.com): strategy, development, promotion, revenues, partnerships, housing, content management, e-mail marketing.
Marketing Intelligence Service Assistant

Kinepolis Group

(Public Company; Entertainment industry)

October 1997 — December 2000 (3 years 3 months)

Developed integrated sales reporting with accounting, implementation of sales reporting in other Kinepolis countries.