CEO & Co-Founder, Outright.com
San Francisco Bay Area
- Current
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- CEO and Co-Founder at Outright.com
- Past
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- President at Esomnie LLC
- Director, Offering Leader: JumpUp.com at Intuit
- Director, Product Management, Small Business Payroll at Intuit
- Director, Product Management, Quicken Solutions Group at Intuit
- Sr. Producer, Yahoo! Direct at Yahoo!
- Director, Product Marketing at eGroups Inc.
- Sr. Product Manager, Quicken at Intuit
- Market Research Analyst at The Orange County Register
- Assistant Manager, PrimeTime Amusement at Newport Diversified
- Education
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- University of Pennsylvania - The Wharton School
- Connections
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277
connections
- Industry
- Computer Software
- Websites
Kevin Reeth’s Summary
Currently building the future of small business accounting & bookkeeping, focusing on self-employed individuals, with Outright.com
Web entrepreneur with long track record of bringing new products and services to market. Good balance of teaching/mentoring and hands-on execution. Have managed both large and small organizations. Experience launching web services, desktop software, email platforms and advertising server systems. Strong background in user-centered research, interaction design techniques, product management and agile product development processes.
Kevin Reeth’s Specialties:
Consumer and small business-facing products and services
Kevin Reeth’s Experience
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CEO and Co-Founder
Outright.com
(Computer Software industry)
April 2008 — Present (1 year 4 months)
Outright.com is specifically designed for very small businesses - entrepreneurs, self employed folks, people who have to file a Schedule C. It helps you track your income and expenses so you can see how your business is doing and be organized at tax time. It helps you remember to pay estimated taxes on time and even imports invoice information from FreshBooks! Plus, it can be accessed over the web, which makes it perfect for anyone who is out and about while running their business.
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President
Esomnie LLC
(Internet industry)
October 2006 — May 2008 (1 year 8 months)
Esomnie is a full service web application development firm. We specialize in launching first generation prototypes and applications for both startups and established companies. We do extensive work with Ruby on Rails.
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Director, Offering Leader: JumpUp.com
Intuit
(Public Company; 5001-10,000 employees; INTU; Internet industry)
July 2006 — October 2006 (4 months)
End to end leader for new web service targeting entrepreneurs. Accountable for all aspects:
* Product development
* Marketing
* Budget/P&L -
Director, Product Management, Small Business Payroll
Intuit
(Public Company; 5001-10,000 employees; INTU; Computer Software industry)
December 2005 — July 2006 (8 months)
Identified and created roadmap for disruptive and new market payroll opportunities. Initiated and drove change in corporate hosting approach to new web service deployment.
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Director, Product Management, Quicken Solutions Group
Intuit
(Public Company; 5001-10,000 employees; INTU; Computer Software industry)
July 2001 — December 2005 (4 years 6 months)
Managed product management team for personal finance division. During tenure, we launched multiple new offerings (including Quicken Rental Property Manager, Quicken Medical Expense Manager and Zipingo.com) while helping turn around the core Quicken software business after multiple years of decline, including a strategic repositioning of Quicken.com. Member of leadership team responsible for re-inventing product development and go-to-market processes that are now emulated across the company.
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Sr. Producer, Yahoo! Direct
Yahoo!
(Public Company; YHOO; Internet industry)
September 2000 — July 2001 (11 months)
Joined Yahoo! as part of the eGroups acquisition. Managed production team for global, multi-million dollar business unit. Responsible for entire acquisition and retention product line, new business generation, international market penetration and expansion, and setting/enforcing customer contact policies.
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Director, Product Marketing
eGroups Inc.
(Privately Held; 51-200 employees; Internet industry)
September 1999 — September 2000 (1 year 1 month)
Managed five-person revenue product marketing team for a 19 million member email community service, responsible for all revenue-generating services, including a proprietary web and email ad server and opt-in email program. Increased opt-in revenue by 44%, average CPM by 51%, and click-through by 20% during downward trend in the industry.
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Sr. Product Manager, Quicken
Intuit
(Public Company; 5001-10,000 employees; INTU; Computer Software industry)
October 1995 — September 1999 (4 years)
Managed product line development of Quicken, Intuit’s flagship product. Responsibilities included defining and driving the three-year product strategy, managing a team of five product managers, and working cross-functionally with other business units to execute a single coordinated consumer product strategy.
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Market Research Analyst
The Orange County Register
(Privately Held; 1001-5000 employees; Newspapers industry)
October 1993 — September 1995 (2 years)
Utilized primary and secondary market research to drive advertising sales for the #1 newspaper in Orange County.
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Assistant Manager, PrimeTime Amusement
Newport Diversified
(Entertainment industry)
October 1992 — November 1993 (1 year 2 months)
Worked in management capacity for video game subsidiary with annual revenues in excess of $700,000. Responsibilities included all sales and contract negotiation, client management, operations supervision and resource allocation.
Kevin Reeth’s Education
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University of Pennsylvania - The Wharton School
B.S. , Economics , 1988 — 1992
Majors: Marketing, Finance
Kevin Reeth’s Contact Settings
Interested In:
- consulting offers
- new ventures
- job inquiries
- business deals
- reference requests
- getting back in touch
