Kenn Raaf

Kenn Raaf

Mobile Advertising, Search, Commerce, Social Networking, Video and Music

Greater Los Angeles Area

Current
Past
  • VP Marketing / Co-founder at GoTV Networks
  • Director Integrated Services at InterActive Agency
  • Marketing Director at E Team
  • Director Marketing at Illusion INc

see less...

4 more...

Education
  • Biola University
  • California State University-Northridge
Recommended
Kenn has 19 recommendations 19 people have recommended Kenn
Connections
500+ connections
Industry
Wireless
Websites

Kenn Raaf’s Summary

Defined and oversaw all technical, content, business case, and marketing development for launch of Boost Mobile Video and Music services. Specified handset, PC and web requirements and oversaw development with OEM and technology provider partners.

Create and manage Boost TV based integrated social media marketing programs focused on expanding the Boost Mobile brand, products and services through viral and social marketing efforts including MySpace, Facebook, and more than 20 niche social media networks.

Defined, designed and oversaw the development, launch and lifecycle of the world’s leading mobile media services for the consumer mobile phone market. Created and launched eighteen of the top mobile media services available on cell phones today.

Launched, and oversaw all production for the world's leading mobile music services: Hip Hop Official, Altitude, SonyBMG Front Row, and Boost TV.

Defined and oversaw the development of the world’s leading mobile media services for the consumer mobile phone market.

Responsible for business planning/modeling, revenue/budget projections, pricing policies, and the negotiation of revenue sharing agreements for all product lines.

Oversaw the design and execution of all marketing efforts including: branding, advertising, trade shows, PR, licensing, distribution, promotion, and affiliate programs.

Developed strategic alliances and co-marketing/branding relationships with all major US cellular carriers.

Locked down major media agreements for the wireless creation and deployment of content with Univision, ABC News, ABC Entertainment, ESPN, FOX Sports, Sony Music, The Weather Channel, Associated Press, Reuters, American Media (National Enquirer and Weekly World News), Universal Music, Warner Music, and numerous others.

Raised $10M Angel Funding and $15M Venture Funding for the worlds top made for mobile content provider.

Kenn Raaf’s Specialties:

Wireless Telecom - Multimedia & Video Content / Technology
Music / Youth / Kids
Marketing and Promotion - Music & Youth focused events
Product Design /Business Development and Launch.
Strategic Planning / Organizational Development

Kenn Raaf’s Experience

  • Mobile Advertisting, Search, Commerce, and Businss Development

    Boost Mobile / Sprint Nextel

    (Public Company; 201-500 employees; S; Telecommunications industry)

    2007 — Present (2 years)

  • Integrated Media

    Sprint Nextel Boost

    (Wireless industry)

    2007 — Present (2 years)

  • VP Music & Youth / Product Development / Co-Founder

    GoTV Networks

    (Privately Held; 51-200 employees; Wireless industry)

    January 1998 — April 2007 (9 years 4 months)

    GoTV Networks is the worlds top producer, programmer and distributor of music services to the new media / mobile industry providing both private labeled and corporate branded music channels to the mobile entertainment world.
    • Hip Hop Official (Urban)
    • Altitude (Rock / Extreme Youth)
    • Front Row (POP/Adult Contemporary)
    • BoostTV (Rock/Urban/Extreme Youth)

    Oversaw all show design, creation, production, programming, licensing, distribution, and live event production of GoTV Networks Music and Youth services

    Hired, trained, and supervised a staff of producers, editors, talent, encoders, designers, graphic artists, sfx specialists for all GoTV Music and Youth Services.

    Identified, secured and managed partnerships, sponsorships, licensing, distribution and cooperative marketing, promotional and business opportunities with carriers, content providers, live event promoters, record labels, marketing organizations, and independent artists and their representatives.

  • Founder

    GoTV Networks

    (Privately Held; 51-200 employees; Entertainment industry)

    January 1998 — January 2007 (9 years 1 month)

    Defined and oversaw the development of the world’s leading mobile media services for the consumer mobile phone market. Created and launched eighteen of the top mobile media services available on cell phones today.

    Developed strategic alliances and co-marketing/branding relationships with major US cellulare carriers: Sprint, AT&T Wireless, Nextel, Boost Mobile, Cingular and Verizon Wireless.

    Directed all marketing and strategic relationship efforts for the launch and rollout of the mobile phone industry’s leading multimedia services.

    Locked down major media agreements for the wireless creation and deployment of content with Univision, ABC News, ABC Entertainment, ESPN, FOX Sports, Sony Music, The Weather Channel, Associated Press, Reuters, American Media (National Enquirer and Weekly World News), Universal Music, Warner Music, and numerous others.

    Raised $10M Angel Funding and $15M Venture Funding

  • VP Product Development

    GoTV Networks

    (Privately Held; 51-200 employees; Wireless industry)

    January 2002 — December 2005 (4 years)

    Responsible for business planning/modeling, revenue/budget projections, pricing policies, and the negotiation of revenue sharing agreements for all product lines.

    Developed strategic alliances and co-marketing/branding relationships with major US cellulare carriers: Sprint, AT&T Wireless, Nextel, Boost Mobile, Cingular and Verizon Wireless.

    Created and launched eighteen (GoTV Select, GoTV Super Channel, Hip Hop Official, Altitude, BoostTV, 1KTV, NFL Today, SportsTracker, Tabloid News, The Star Wireless, Sony BMG FrontRow, FOX Sports Pro Football Central, The Spot, Fantasy Sports Edge, Twins TV, Laff Riot, DIVA, and Univision Movil) of the top mobile media services available on cell phones today.
    .

  • VP Marketing / Co-founder

    GoTV Networks

    (Wireless industry)

    January 1999 — January 2005 (6 years 1 month)

    Defined and oversaw the development of the world’s leading mobile media services for the consumer mobile phone market.

    Oversaw the design and execution of all marketing efforts including: branding, advertising, trade shows, PR, licensing, distribution, promotion, and affiliate programs.

    Developed strategic alliances and co-marketing/branding relationships with major US cellulare carriers: Sprint, AT&T Wireless, Nextel, Boost Mobile, Cingular and Verizon Wireless.

    Identified business opportunities and directed all marketing and strategic relationship efforts for the launch and rollout of the mobile phone industry’s leading multimedia services.

    Negotiated and locked down major media agreements for the wireless creation and deployment of content with Univision, ABC News, ABC Entertainment, ESPN, FOX Sports, Sony Music, The Weather Channel, Associated Press, Reuters, American Media (National Enquirer and Weekly World News), Universal Music, Warner Music, and others

  • Director Integrated Services

    InterActive Agency

    (Privately Held; 11-50 employees; Online Media industry)

    1997 — 1998 (1 year)

    Oversaw the design, coordination and execution of integrated marketing and public relations campaigns for major films, Internet properties and special events. Campaigns include projects for Universal Studios, Polygram Films, Sega, Warner Brothers, Talkspot, Sara Lee, Fujitsu, AFI, and Revnet.
    Responsible for presentations of campaign pitches and service offering to major entertainment clients; led the negotiation of contract terms and closed deals via tag-team efforts.

  • Marketing Director

    E Team

    (Wireless industry)

    1996 — 1997 (1 year)

  • Director Marketing

    Illusion INc

    (Privately Held; 51-200 employees; Entertainment industry)

    1995 — 1996 (1 year)

    Launched SpeedSports brand of distributed interactive virtual reality simulator games for location based entertainment centers. Responsible for all licensing, sponsorship and strategic relationship development, advertising, promotion, public relations, trade show and financing efforts.

    Designed, coordinated and promoted the world's first virtual reality grand prix race for charity featuring the Indy Racing League and celebrity racers. Media coverage related to product launch appeared in The New York Times, The Los Angeles Times, Forbes Magazine and more than fifty other publications.

Kenn Raaf’s Education

  • Biola University

    MA , Organizational Leadership Development , 2004 — 2005

  • California State University-Northridge

    BS , Business Administration / Marketing , 1990 — 1994

Additional Information

Kenn Raaf’s Websites:

Kenn Raaf’s Interests:

Mobile Advertising, Social Networking, Video, Music;and Entertainment. Leadership Science and Development; Organizational Development

Kenn Raaf’s Groups:

PDMA

  •    Product Development and Management Association
  •    Mobile Insiders
  •    Media Professionals Worldwide
  •    MEF-Mobile Entertainment Forum Americas

Kenn Raaf’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

View Full Profile

Public profile powered by: LinkedIn

Create a public profile: Sign In or Join Now

View Kenn Raaf’s full profile:

  • See who you and Kenn Raaf know in common
  • Get introduced to Kenn Raaf
  • Contact Kenn Raaf directly

View Full Profile