Mobile Entertainment, Music, and Social Strategy
Greater Los Angeles Area
- Current
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- EIC Music & Video at Boost Mobile / Sprint Nextel
- Integrated Media at Sprint Nextel Boost
- Past
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- VP Music & Youth / Product Development / Co-Founder at GoTV Networks
- Founder at GoTV Networks
- VP Product Development at GoTV Networks
- VP Marketing / Co-founder at GoTV Networks
- Director Integrated Services at InterActive Agency
- Director Marketing at Illusion INc
- Education
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- Biola University
- California State University-Northridge
- Recommended
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18 people have recommended Kenn - Connections
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500+
connections
- Industry
- Wireless
- Websites
Kenn Raaf’s Summary
Defined and oversaw all technical, content, business case, and marketing development for launch of Boost Mobile Video and Music services. Specified handset, PC and web requirements and oversaw development with OEM and technology provider partners.
Create and manage Boost TV based integrated social media marketing programs focused on expanding the Boost Mobile brand, products and services through viral and social marketing efforts including MySpace, Facebook, and more than 20 niche social media networks.
Defined, designed and oversaw the development, launch and lifecycle of the world’s leading mobile media services for the consumer mobile phone market. Created and launched eighteen of the top mobile media services available on cell phones today.
Launched, and oversaw all production for the world's leading mobile music services: Hip Hop Official, Altitude, SonyBMG Front Row, and Boost TV.
Defined and oversaw the development of the world’s leading mobile media services for the consumer mobile phone market.
Responsible for business planning/modeling, revenue/budget projections, pricing policies, and the negotiation of revenue sharing agreements for all product lines.
Oversaw the design and execution of all marketing efforts including: branding, advertising, trade shows, PR, licensing, distribution, promotion, and affiliate programs.
Developed strategic alliances and co-marketing/branding relationships with all major US cellular carriers.
Locked down major media agreements for the wireless creation and deployment of content with Univision, ABC News, ABC Entertainment, ESPN, FOX Sports, Sony Music, The Weather Channel, Associated Press, Reuters, American Media (National Enquirer and Weekly World News), Universal Music, Warner Music, and numerous others.
Raised $10M Angel Funding and $15M Venture Funding for the worlds top made for mobile content provider.
Kenn Raaf’s Specialties:
Wireless Telecom - Multimedia & Video Content / Technology
Music / Youth / Kids
Marketing and Promotion - Music & Youth focused events
Product Design /Business Development and Launch.
Strategic Planning / Organizational Development
Kenn Raaf’s Experience
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EIC Music & Video
Boost Mobile / Sprint Nextel
(Public Company; Wireless industry)
2007 — Present (1 year)
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Integrated Media
Sprint Nextel Boost
(Wireless industry)
2007 — Present (1 year)
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VP Music & Youth / Product Development / Co-Founder
GoTV Networks
(Privately Held; 51-200 employees; Wireless industry)
January 1998 — April 2007 (9 years 4 months)
GoTV Networks is the worlds top producer, programmer and distributor of music services to the new media / mobile industry providing both private labeled and corporate branded music channels to the mobile entertainment world.
• Hip Hop Official (Urban)
• Altitude (Rock / Extreme Youth)
• Front Row (POP/Adult Contemporary)
• BoostTV (Rock/Urban/Extreme Youth)
Oversaw all show design, creation, production, programming, licensing, distribution, and live event production of GoTV Networks Music and Youth services
Hired, trained, and supervised a staff of producers, editors, talent, encoders, designers, graphic artists, sfx specialists for all GoTV Music and Youth Services.
Identified, secured and managed partnerships, sponsorships, licensing, distribution and cooperative marketing, promotional and business opportunities with carriers, content providers, live event promoters, record labels, marketing organizations, and independent artists and their representatives. -
Founder
GoTV Networks
(Privately Held; 51-200 employees; Entertainment industry)
January 1998 — January 2007 (9 years 1 month)
Defined and oversaw the development of the world’s leading mobile media services for the consumer mobile phone market. Created and launched eighteen of the top mobile media services available on cell phones today.
Developed strategic alliances and co-marketing/branding relationships with major US cellulare carriers: Sprint, AT&T Wireless, Nextel, Boost Mobile, Cingular and Verizon Wireless.
Directed all marketing and strategic relationship efforts for the launch and rollout of the mobile phone industry’s leading multimedia services.
Locked down major media agreements for the wireless creation and deployment of content with Univision, ABC News, ABC Entertainment, ESPN, FOX Sports, Sony Music, The Weather Channel, Associated Press, Reuters, American Media (National Enquirer and Weekly World News), Universal Music, Warner Music, and numerous others.
Raised $10M Angel Funding and $15M Venture Funding -
VP Product Development
GoTV Networks
(Privately Held; 51-200 employees; Wireless industry)
January 2002 — December 2005 (4 years)
Responsible for business planning/modeling, revenue/budget projections, pricing policies, and the negotiation of revenue sharing agreements for all product lines.
Developed strategic alliances and co-marketing/branding relationships with major US cellulare carriers: Sprint, AT&T Wireless, Nextel, Boost Mobile, Cingular and Verizon Wireless.
Created and launched eighteen (GoTV Select, GoTV Super Channel, Hip Hop Official, Altitude, BoostTV, 1KTV, NFL Today, SportsTracker, Tabloid News, The Star Wireless, Sony BMG FrontRow, FOX Sports Pro Football Central, The Spot, Fantasy Sports Edge, Twins TV, Laff Riot, DIVA, and Univision Movil) of the top mobile media services available on cell phones today.
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VP Marketing / Co-founder
GoTV Networks
(Wireless industry)
January 1999 — January 2005 (6 years 1 month)
Defined and oversaw the development of the world’s leading mobile media services for the consumer mobile phone market.
Oversaw the design and execution of all marketing efforts including: branding, advertising, trade shows, PR, licensing, distribution, promotion, and affiliate programs.
Developed strategic alliances and co-marketing/branding relationships with major US cellulare carriers: Sprint, AT&T Wireless, Nextel, Boost Mobile, Cingular and Verizon Wireless.
Identified business opportunities and directed all marketing and strategic relationship efforts for the launch and rollout of the mobile phone industry’s leading multimedia services.
Negotiated and locked down major media agreements for the wireless creation and deployment of content with Univision, ABC News, ABC Entertainment, ESPN, FOX Sports, Sony Music, The Weather Channel, Associated Press, Reuters, American Media (National Enquirer and Weekly World News), Universal Music, Warner Music, and others -
Director Integrated Services
InterActive Agency
(Privately Held; 11-50 employees; Online Media industry)
1997 — 1998 (1 year)
Oversaw the design, coordination and execution of integrated marketing and public relations campaigns for major films, Internet properties and special events. Campaigns include projects for Universal Studios, Polygram Films, Sega, Warner Brothers, Talkspot, Sara Lee, Fujitsu, AFI, and Revnet.
Responsible for presentations of campaign pitches and service offering to major entertainment clients; led the negotiation of contract terms and closed deals via tag-team efforts. -
Director Marketing
Illusion INc
(Privately Held; 51-200 employees; Entertainment industry)
1995 — 1996 (1 year)
Launched SpeedSports brand of distributed interactive virtual reality simulator games for location based entertainment centers. Responsible for all licensing, sponsorship and strategic relationship development, advertising, promotion, public relations, trade show and financing efforts.
Designed, coordinated and promoted the world's first virtual reality grand prix race for charity featuring the Indy Racing League and celebrity racers. Media coverage related to product launch appeared in The New York Times, The Los Angeles Times, Forbes Magazine and more than fifty other publications.
Kenn Raaf’s Education
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Biola University
MA, Organizational Leadership Development, 2004 — 2005
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California State University-Northridge
BS, Business Administration / Marketing, 1990 — 1994
Additional Information
Kenn Raaf’s Websites:
Kenn Raaf’s Interests:
Mobile Advertising, Social Networking, Video, Music;and Entertainment. Leadership Science and Development; Organizational Development
Kenn Raaf’s Groups:
PDMA
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Human Rights Campaign -
Media Professionals -
Friends of Ugunduzi
Kenn Raaf’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
