K. Patrice Williams, J.D.

K. Patrice Williams, J.D.

Chief Brand Strategist at BrandGOV a division of 123 Target Marketing

Location
San Francisco Bay Area
Industry
Marketing and Advertising

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K. Patrice Williams, J.D.'s Overview

Current
Past
Education
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500+ connections

Websites

K. Patrice Williams, J.D.'s Summary

Patrice is an accomplished Brand Strategy Executive and Speaker. As CEO of 123 Target Marketing and President of its Strategic Branding for the Government division, BrandGOV, she prides herself in the ability to make an immediate contribution to an organizations marketing, advertising, website or mobile application development needs.

“Brand distinction is the most beneficial decision an organization can make. The brand is the cornerstone of the corporate marketing strategy” says K. Patrice Williams J.D.

Patrice is also an International Speaker to Government, Corporation and Association audiences on the Topics of
- Create powerful Global Brand Strategies for your Business
- Using Mobile Applications to Engage and Influence

K Patrice Williams can be reached at
Patrice@brandGOV.com - Government Agencies and Non Profit Organizations
Patrice@123targetmarketing.com - Small Businesses

Specialties: Government and Corporation Results Oriented Marketing, Advertising and Website/Mobile Application Development
International Speaker, Presenter & Trainer

K. Patrice Williams, J.D.'s Experience

Chief Marketing Officer

123 Target Marketing

Privately Held; 1-10 employees; Marketing and Advertising industry

December 2009Present (4 years 11 months) Northern California

123 Target Marketing- Agency offering marketing strategy, copy writing, social media marketing, search engine optimization, event promotions, graphic design and website development primarily to small businesses, nonprofit organizations, and government entities.

• Combined classic marketing training in developing company and product market analysis, unique value propositions, positioning, messaging to create unique brands that speak to its intended target audience.
• Supervise creative cross-functional teams that developed print/online strategy designs to ensure consistency, strengthen brand awareness, increase brand equity, and achieve revenue growth.
• Lead the development of marketing campaigns to support company business plans.
• Facilitated meetings and communication with company stakeholders to build consensus around marketing strategies and projects.
• Utilized search engine optimization techiques including keyword strategies and split A/B advertising testing to increase targeted traffic and conversions on company websites.
• Monitored, analyzed and reported on all relevant conversations happening within the social media space about the client brand and products, as well as their competitors, while maintaing social media standards, policies and guidelines.
• Analyzed website layout, identified trends and revised website layout to ensure each campaign maintains successful ROI (Return on Investment)

Adjunct Professor - Marketing & Branding

Napa Valley College

Government Agency; 501-1000 employees; Higher Education industry

September 2011May 2012 (9 months) Napa, CA

• Conducted lectures to college students developing careers in Entreprenuership, Marketing and Branding.
• Designed and presented a 14 week marketing course for modern marketing principles and practices, including market analysis, research and statistics, analytics, branding, messaging, positioning, advertising, public relations, social media campaigns, search engine optimization, strategies and tactics.

VP of Marketing

WH Holdings LLC

April 2001April 2012 (11 years 1 month) Aiken, South Carolina

WH Properties, Inc. is a subsidiary of WH Holdings.
• Implemented educational training programs for company associates of marketing plan.
• Designed and managed trade show booths; represented company and presented at trade shows, organizations, and events.
• Developed traditional, online marketing plans and strategies for apartment communities to keep vacancy rates below 5%.
• Oversaw online media outreach through social media to increase brand awareness and enhance rentals.
• Seminar and speaking engagements

Regional Supervisor

Citizens Housing Corporation PMC

Nonprofit; 51-200 employees; Real Estate industry

May 2007November 2009 (2 years 7 months) San Francisco Bay Area

• Developed traditional, online marketing plans and strategies for apartment communities to keep vacancy rates below 5%.
• Oversaw online media outreach through social media to increase brand awareness and enhance rentals.
• Implemented educational training programs for company associates of marketing plan.
• Expertise in managing a portfolio of $102M in affordable housing assets; $5.2M in Annual Budgets; 2,790 units and up to 17 employees.

Sr. Project Manager

DoubleClick, Inc.

Public Company; 1001-5000 employees; DCLK; Internet industry

October 1996October 2002 (6 years 1 month) New York City, San Francisco

• Contributed to the Fast Growth of this Internet Advertising Firm as Employee Number 22 (Sold in 2008 for over $3 Billion)
• Oversaw over 500 annual internet advertising and email marketing campaigns on the Doubleclick Advertising network.
• Developed online advertising click through campaigns for new product and company launches as well as, mature brands for Fortune 500 companies, Government Entities and large non-profits.
• Increased click through conversions utilizing split A/B testing and analytics review.

Sr. Product Manager (Team Leader)

IBM

Public Company; 10,001+ employees; IBM; Information Technology and Services industry

January 1994June 1996 (2 years 6 months) RTP, NC

• Lead a team of product managers to drive product reputation, purchase of the ThinkPad laptop line.
• Built positive relationships with clients to maximize account retention and expansion.
• Collaborated with internal stakeholders, service providers and external agencies to define and execute a product marketing strategy/plan.

K. Patrice Williams, J.D.'s Volunteer Experience & Causes

  • Volunteer Interests

    • Causes I care about:

      • Economic Empowerment
      • Education
      • Politics

K. Patrice Williams, J.D.'s Courses

  • JD, Law

    San Francisco Law School

    • Business Law

K. Patrice Williams, J.D.'s Certifications

  • Cage Code

    • SAM
    • License 6PKQ9
    • January 2012
  • Woman Owned SB

    • SBA Self Certification
    • January 2007
  • State of California SB

    • DGS
    • License #1755515
    • June 2013 to June 2015
  • Certified SB (Micro)

    • DGS- State of California
    • June 2013 to June 2016
  • In Process: GSA 541

    • General Services Administration
    • License In Process
    • July 2013
  • In Process: 8(a)

    • SBA
    • License In Process
    • July 2013

K. Patrice Williams, J.D.'s Honors and Awards

  • 2012 Spirit of Solano Award Recipient

    WestAmerica Bank, Solano Economic Development Council
    • December 2012
  • Certificate of Recognition

    California State Assembly
    • December 2012
  • 2013 Small Business of the Year Award

    Sacramento Black Chamber of Commerce
    • December 2013
  • Honorary Commander 2014-2015

    Travis AFB
    • January 2014

K. Patrice Williams, J.D.'s Projects

  • International Speaker on the Topic of Branding

    • January 2001 to Present

    Speaking Topics include:
    Branding, Internet Marketing, Search Engine Optimization, Entrepreneurship, and Federal Contracting for Women and Minority Owned Businesses.

    Originally from New York, Patrice has been a speaker and trainer for many clients and organizations for several years. Her dynamic and lively presentations make her a much requested speaker, facilitator, keynote speaker, trainer, and presenter at conferences, symposiums, business events, and breakfast/lunch meetings.

    Popular Talks include:
    BRAND Big or Go Home
    Target Marketing to Reach Your Audience and Grow Your Corporate Sales
    Are you Marketing for the 21st Century?
    How to Effectively Market to the Government

    Previous Speaking Engagements
    Delta Sigma Theta 24th Annual Women’s Empowerment Conference
    Make Mine Shine Educational Series
    Professional Women’s Workshop Series – Fighting Back Partnership
    Rotary International
    Various Business Webinars & Teleseminars

  • Solano Community College

    • March 2013 to May 2013

    Advertising, Creative Design and Copy Development

  • rPass Online - a social network for athletes

    • August 2012 to Present

    Brand Development, Mobile Application Development (android, IOs), Logo Development, graphic design

K. Patrice Williams, J.D.'s Organizations

  • Rotary International

    Program Chair
    • December 2011 to Present

    Designing and booking the weekly speaker program for Solano Sunset Rotary.

K. Patrice Williams, J.D.'s Skills & Expertise

  1. Brand Development
  2. Brand Management
  3. Brand Architecture
  4. Brand Implementation
  5. Corporate Branding
  6. Brand Awareness
  7. Marketing Strategy
  8. Marketing Communications
  9. Marketing Management
  10. Product Marketing
  11. SEO
  12. Social Media Marketing
  13. Online Marketing
  14. Website Development
  15. Web Development
  16. E-commerce Solutions
  17. Website Redesign
  18. Custom Graphics
  19. Staff Management
  20. Consulting
  21. Online Advertising
  22. Public Speaking

View All (22) Skills View Fewer Skills

K. Patrice Williams, J.D.'s Education

San Francisco Law School

JD, Law

20032007

Sonoma State University

BA, Economics

20022003

Activities and Societies: Student Marketing Association, Student Law Society

Howard University

B.A., Marketing

19881992

Activities and Societies: Student Marketing Association, Howard University SBDC Intake Coordinator

K. Patrice Williams, J.D.'s Additional Information

Websites:
Interests:

Training & Consulting, International Travel, Legal Issues concerning the Homeless, Reading, Real Estate Development, Mentoring

Groups and Associations:

WR-NBLSA (Executive Board Member), IFMA, CHBA, SCBCC (Solano County Black Chamber of Commerce)

Contact K. Patrice for:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • getting back in touch

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