Martin Kopta

Current

User-Experience and Performance-Driven Marketing Analyst at Garçon (Self-employed)

Past

B2C Traffic Buying Manager at LMC, s.r.o.
Coach at Outrider Search Marketing / GroupM (WPP)
Lead Consultant at Dobrý web (Internet Info)

Content Analyst at Mather Advertures
Staff Writer at Computer Press
Editor at Internet Info
Proffesional Relations Manager at Hosting CZ
Web designer at Tardus, s. r. o.
DTP operator at Tardus, s. r. o.

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Education

Masarykova univerzita v Brne
Univerzita Karlova v Praze

Recommended

2 people have recommended Martin

Connections

314 connections

Industry

Online Media

Martin Kopta’s Experience

User-Experience and Performance-Driven Marketing Analyst
Garçon (Self-employed)

(Self-Employed; Myself Only; Online Media industry)

July 1999 — Present (10 years 5 months)
B2C Traffic Buying Manager

LMC, s.r.o.

(Privately Held; 11-50 employees; Defense & Space industry)

January 2008 — December 2008 (1 year )

At LMC, I am liable for online performance marketing (ie. online partnership or SEM, including SEO and PPC) and traffic analyses for the most visited Czech job-boards Jobs.cz and Prace.cz.

As a key member of B2C unit I report directly to director of B2C unit and CEO. I provide support to brand manager and product managers in the area of online advertising, user tracking and performance analyses. As a consultant I participate in marketing strategy for foreign markets (Topjobs.sk and ONREA.net).

I lead a small actionable team, which cooperates with key media partners (Centrum holdings, Economia, Computer Press...), manages online campaigns (e.g. Google AdWords) and communicates to suppliers like media agency, advertising agencies and web developers.
Coach

Outrider Search Marketing / GroupM (WPP)

(Online Media industry)

December 2006 — November 2007 (1 year )

During this one year I helped GroupM to establish Czech branch of its international media agency Outrider.

Together with my fellow workers from Beyond Interactive, Mediaedge:cia and Mindshare I prepared the business model a work-flow process for Outrider. We picked out the staff people, and my work then was to teach them the maximum on the performance-driven marketing, SEM and PPC.
Lead Consultant

Dobrý web (Internet Info)

(Privately Held; Marketing and Advertising industry)

August 2005 — October 2006 (1 year 3 months)

After the former staff left the agency to start their own, ;-) I came to Dobrý web to renew the trust of customers and professional community to agency's qualities in the following fields: User Centered Design, Information Architecture, Usability, Accessibility, Search-Engine Marketing (SEO & PPC).
Content Analyst

Mather Advertures

(Privately Held; Marketing and Advertising industry)

September 2004 — August 2005 (1 year )

Web site and advertisment traffic, usage and content analyses.
Staff Writer

Computer Press

(Privately Held; 51-200 employees; Publishing industry)

April 2002 — June 2002 (3 months)

Writing for Biz and Zive.cz about business on the Internet and Telecommunications.
Editor

Internet Info

(Privately Held; 11-50 employees; Online Media industry)

September 2001 — March 2002 (7 months)

Editor and writer at Lupa.cz (IT & Telco market in the Czech Republic).
Proffesional Relations Manager

Hosting CZ

(Privately Held; 1-10 employees; Internet industry)

January 2000 — August 2000 (8 months)

Communication with about 1.000 clients of web hosting company in the Czech Republic and 80.000 users of leading Slovak free hosting. (Company has been aquired by Active 24.)
Web designer

Tardus, s. r. o.

(Privately Held; 1-10 employees; Publishing industry)

January 1999 — July 1999 (7 months)

Designing layouts, HTML coding od web sites.
DTP operator

Tardus, s. r. o.

(Privately Held; 1-10 employees; Publishing industry)

June 1997 — December 1998 (1 year 7 months)

Designing visual layout of printed magazines (Astro, Pes) and advertisements.

Martin Kopta’s Education

Masarykova univerzita v Brne

Media, Sociology 2004 — 2005

I left the University during the first semester after I realized that teachers take lectures drunked and teach us absolute nonsenses (e. g. "Throughout the first half of 90's sold edition of Czech newspapers declined in consequence of the ascending supermacy of the internet.")
Univerzita Karlova v Praze

Teaching, Linguistic, Social studies (Civics) 1997 — 2004

Activities and Societies:

Academic Senate, University Comitee on Publishing and Public Relations