Ko Orita

Current

• Advisor at ad:tech Tokyo
• Advisory Board Member at Agile Media Network
• President and Editor-in-Chief at Ad Innovator/Digital Media Strategies, LLC

Past

• Japanese Localizer at TeleSym
• Marketing and Sales Manager at JEN Japanese Media Services
• Account Executive, International Department at Dai-Ichi Kikaku, Co, Ltd

Recommended

1 person has recommended Ko

Connections

251 connections

Industry

Marketing and Advertising

Ko Orita’s Summary

Ko is a journalist and consultant focusing on innovation in advertising, media, and technology. Based in Seattle, he is a sought-after speaker and well-known blogger among advertising and media professionals in Japan. Ko is known for bringing timely news, insights, and provocative ideas from the west that challenge the traditional Japanese advertising and media industries to recognize, and adapt to, inevitable changes in Japan’s advertising media marketplace.

Japan’s top advertising agencies, media companies, and online agencies are among Ko’s clients, for services ranging from industry research, to corporate seminars, to consulting on business partnerships between the U.S. and Japan.

Ko is a regular speaker at corporate seminars in Japan and, in 2006, was keynote speaker at several major industry events, including the MSN Japan Advertisers Summit, the Japanese Advertisers Association Forum, Nikkei BP’s NET Marketing Forum 2006 (Nikkei BP is comparable in Japan to Business Week), and the Jiji Press Advertising Technology Seminar (comparable to the AP).

Ko’s blog, “Ad Innovator”, highlights cutting-edge advertising news and trends in the U.S. and Europe. Ko was voted one of Japan’s top 11 Alpha Bloggers in 2005, and featured in the book, “Alpha Bloggers.” He is also a regular columnist for Nikkei BP online and Senden Kaigi magazine (comparable to Advertising Age).

In July 2006, Ko published the Japanese version of “Life After the 30 Second Spot” (authored in English by Joseph Jaffe), which quickly became the best-selling marketing book in Japan and reached its 5th printing in 6 months.

He is also a co-founder and board member of Agile Media Network, Japan’s only premium blog ad network.

Since starting adinnovator.com, Ko has been profiled in numerous Japanese business and technology publications and news sites, including CNET Japan, Senden Kaigi, and Nikkei Business Publication.