Kevin Nolan

Kevin Nolan

Senior Marketing Specialist, Team Lead at Forrester Research

Location
Boston, Massachusetts (Greater Boston Area)
Industry
Marketing and Advertising

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Kevin Nolan's Overview

Current
Past
Education
Connections

500+ connections

Websites

Kevin Nolan's Experience

Senior Marketing Specialist

Forrester Research

Public Company; 1001-5000 employees; FORR; Research industry

August 2010Present (4 years 2 months)

Manage logistics of webinars, in-person prospecting events, and analyst information sessions
Create and manage internal social collaboration community for Marketing within company
Re-branded prominent Forrester data product and managed marketing lifecycle for outbound communications
Work with sales leaders to create account-specific landing pages, detailing Forrester capabilities and services
Track lead development and success of marketing activities in Salesforce CRM platform
Write weekly sales email templates for use in client and prospecting communications
Collaborate with corporate marketing to develop collateral and execute successful campaigns
Support events team with representation at Forrester Forums, including promotional meals, on-site presence, etc.
Brainstorm and implement innovative ideas for Forrester presence at industry events (QR codes, touch-screens, etc.)
Develop informational deliverables to drive sales of Forrester consulting services and products
Provide custom support for account RFP/PowerPoint deck creation to facilitate renewal/enrichment

Marketing Programs Manager

e-Dialog

Public Company; 201-500 employees; Marketing and Advertising industry

October 2009August 2010 (11 months)

Manage successful execution of all marketing programs, internal and external
Execute all e-mail communications to clients and present weekly metric analysis
Support successful execution of annual client summit event (200+ client guests)
Act as technical liaison between marketing and web engineering in support of online marketing programs
Host webinars and manage communications and deliverables for participants
Manage logistics of tradeshow execution including event planning and marketing communications

Program Manager

e-Dialog

Public Company; 201-500 employees; Marketing and Advertising industry

October 2008October 2009 (1 year 1 month)

Manage new client projects and programs from discovery to implementation
Liaise between Creative, Analytics, Engineering, and Production departments in order to complete projects
Manage day-to-day client relationships for global clients such as Dell
Work with web engineering team to launch web applications such as preference centers, landing pages, etc.
Develop complex communication cadences for triggered email programs

Sr. Campaign Associate

e-Dialog

Public Company; 201-500 employees; Marketing and Advertising industry

August 2007October 2008 (1 year 3 months)

All responsibilities of Campaign Associate role below, plus team lead for three Campaign Associates
Contribute to new client pitches (CVS, IAC)

Campaign Associate

e-Dialog

Public Company; 201-500 employees; Marketing and Advertising industry

August 2006August 2007 (1 year 1 month)

Manage email production of key contracted clients (Dell, Nike, NHL) and largest contact database
Process client requests and work with content developers to create effective, accurate campaigns
Present production process and efficiencies on-site to clients

Kevin Nolan's Skills & Expertise

  1. Email Marketing
  2. Product Marketing
  3. Marketing Management
  4. Social Media
  5. Social Media Marketing
  6. Events Marketing
  7. Marketing
  8. Analytics
  9. Marketing Communications
  10. CRM
  11. B2B
  12. Integrated Marketing
  13. Account Management
  14. Direct Marketing
  15. Lead Generation
  16. Sales

Kevin Nolan's Education

Bentley University

Bachelor's, Marketing

20022006

Studied abroad in Florence, Italy for 4 months in the fall of 2004.

Activities and Societies: WBTY Radio DJ, founder/lead guitarist of college rock band

Lorenzo de Medici Institute

2004

Xaverian Brothers High School

19982002

Kevin Nolan's Additional Information

Websites:
Interests:

Advertising, Social Media, Viral Video, Hockey, Golf

Groups and Associations:

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