General Manager at Times-Shamrock Interactive
Allentown, Pennsylvania Area
- Current
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- General Manager at Times Shamrock
- Past
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- Director, Audience Development at Times Shamrock Interactive
- Director, Audience Development at Pocono Mountains Media Group
- Federation Board at Newspaper Association of America
- VP Audience and New Product Development at Wilkes-Barre Publishing Co.
- Director, Internet Operations at Pocono Record and Ottaway Newspapers
- President at New England New Media Association
- New Media Manager at Telegraph Publishing Company
- Association new media manager at Pennsylvania Newspaper Association
- Editor, new media at Washington Newspaper Publishers Association
- Journalist at United States Navy
- Education
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- Memphis State University
- American University
- Recommended
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4 people have recommended Kathy - Connections
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186
connections
- Industry
- Online Media
- Websites
Kathy Schwartz’s Summary
I have worked in the new media industry since 1995 and have a deep understanding of the challenges traditional media companies are experiencing. My background in journalism feeds my passion for making the transition from old-line, media to digital media, information distribution and online presentation work.
Kathy Schwartz’s Specialties:
Business development, sales, business models, marketing, technical expertise, contract negotiations, product development and implementation, staff development.
Kathy Schwartz’s Experience
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General Manager
Times Shamrock
(Privately Held; Media Production industry)
January 2009 — Present (7 months)
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Director, Audience Development
Times Shamrock Interactive
(Privately Held; 501-1000 employees; Media Production industry)
February 2008 — January 2009 (1 year)
Lead the interactive strategies for seven daily newspapers, several weekly newspapers, and other media properties.
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Director, Audience Development
Pocono Mountains Media Group
(Public Company; 51-200 employees; Online Media industry)
August 2007 — February 2008 (7 months)
Lead the online and other marketing efforts of this daily newspaper operation including niche publications. Goals are to drive revenue and audience share in the market. Pocono Mountains Media Group is part of the Dow Jones Local Media Group.
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Federation Board
Newspaper Association of America
(Privately Held; 51-200 employees; Insurance industry)
2005 — 2008 (3 years)
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VP Audience and New Product Development
Wilkes-Barre Publishing Co.
(Privately Held; 51-200 employees; Online Media industry)
November 2006 — August 2007 (10 months)
Responsible for the online strategy for the daily Times Leader, Weekender, four weekly publications and whatever else we do to develop and engage audience in the Scranton - Wilkes-Barre MSA.
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Director, Internet Operations
Pocono Record and Ottaway Newspapers
(Public Company; 51-200 employees; Online Media industry)
November 2005 — November 2006 (1 year 1 month)
Responsible for growing the online business at the Pocono (Stroudsburg, PA) Record. Also responsible for implementing beta projects orginating from Ottaway Newspapers corporate headquarters of which I play a role in creating.
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President
New England New Media Association
(Non-Profit; Online Media industry)
January 2005 — January 2006 (1 year 1 month)
The New England New Media Association (nenma.org) provides new media leadership, knowledge, expertise and guidance for New England newspapers.
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New Media Manager
Telegraph Publishing Company
(Privately Held; 51-200 employees; Online Media industry)
December 1998 — November 2005 (7 years)
The new media manager is responsible for leading the company to a multimedia information provider from a strictly print environment. Responsible for strategic development, business development, implementation, and budget. Works closely with other department heads and sits on the Executive Staff reporting directly to the publisher.
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Association new media manager
Pennsylvania Newspaper Association
(Online Media industry)
1997 — 1998 (1 year)
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Editor, new media
Washington Newspaper Publishers Association
(Online Media industry)
1995 — 1997 (2 years)
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Journalist
United States Navy
(Online Media industry)
1992 — 1995 (3 years)
Kathy Schwartz’s Education
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Memphis State University
MA , Journalism , December 1994
- Activities and Societies:
- Undergraduate degree in Literature from The American University.
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American University
BA , Literature, Journalism , September 1987 — May 1991
Spent Fall 1991 semester in Denmark at the University of Copenhagen.
- Activities and Societies:
- Phi Mu
Additional Information
Kathy Schwartz’s Websites:
Kathy Schwartz’s Interests:
new technology, innovation, learning, disruptive technology, organization behavior, management
Kathy Schwartz’s Groups:
Pennsylvania Newspaper Association
Newspaper Association of America
President of New England New Media Association
NAA New Media Federation Fellow
NAA Future Leader
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Online Advertising Professionals -
ThoseinMedia -
Newspaper Professionals Network -
New England New Media Association -
Second Street Media Solutions
Kathy Schwartz’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
