Kristin Maverick

Current

Director at Attention

Past

Director of Communications at Carrot Creative
Account Executive at Bite Communications
Account Executive at Walter F. Cameron Advertising

Intern at RDW Group

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Education

University of Rhode Island
American University

Connections

214 connections

Industry

Public Relations and Communications

Websites

Company Blog

Kristin Maverick’s Summary

Kristin mixes the world of PR and social media into the work she does with her clients. From the very first blog post she wrote for Bite Communications bitemarks blog, she realized that there was a way to connect the media to her clients by having a conversation with them, rather than the traditional PR pitch. This interest lead to her current role at Attention where she works on the front end social media consulting side with Attention's clients including Expedia, BJ's Wholesale, General Mills and more.

Through her work so far, Kristin has also focused on technology & startup PR working with current and past clients including Sun Microsystems, Diageo, Intermedia, Virgin Life Care, Visa and Saber Seven. Her role at Carrot Creative also positioned her Communications skills for a small startup business within the NY tech scene.

Her goals are to continue the integration of the PR and social media world by not only encouraging clients to "play the game" but help them become part of the conversation in a creative manner.

Her interest in the mix of online communities into real world settings has also sparked her to Co-Organize and create Digital DUMBO, a monthly gathering of digital media and technology focused professionals in DUMBO Brooklyn to network in a casual setting.

Kristin Maverick’s Specialties:

public relations, media relations, social media, blogger outreach, corporate social tagging and networking, consulting, creative, management, community building

Kristin Maverick’s Experience

Director

Attention

(Privately Held; Public Relations and Communications industry)

August 2009 — Present (4 months)
Director of Communications

Carrot Creative

(Privately Held; Internet industry)

December 2008 — August 2009 (9 months)

-Responsible for managing external Communications strategy for Carrot Creative including blogs posts, offerings, external events and presentations.
-Daily tasks also include managing social media strategies for external partnerships for major clients including Infield Parking, Unilever brands, amongst others.
Account Executive

Bite Communications

(Public Company; Public Relations and Communications industry)

March 2006 — December 2008 (2 years 10 months)

• Day to-day clients included Diageo, Sun Microsystems and Intermedia, among other experience with a variety of other consumer companies.
• Positioned as Bite Communications in-house social media expert both agency-wide and externally to clients and prospective clients. Given this role, regularly invited to cities across the U.S. to present and conduct social media training sessions to colleagues and clients to introduce and discuss latest social media trends.
• Organizer for Bite Communications company events including quarterly networking mixer, PlayBite.
• Strong interpersonal skills including relationships with top consumer press in addition to contacts amongst the blogging community; solid relationships with co-workers and clients.
• Editor of Bite Communications blog, Bitemarks.
Account Executive

Walter F. Cameron Advertising

(Public Relations and Communications industry)

August 2005 — March 2006 (8 months)

Day to day client for retail automobile advertising agency. Daily tasks including managing advertising budgets, creative approval and management of client relations.
Intern

RDW Group

(Privately Held; Marketing and Advertising industry)

January 2005 — May 2005 (5 months)

Public Relations intern. Daily tasks included compiling media lists, developing pitches, compiling briefing books and media research.

Kristin Maverick’s Education

University of Rhode Island

Bachelors , Communications and Public Relations , 2001 — 2005

Activities and Societies:

Sigma Kappa sorority, URI Debate team
American University

Semester Program , Journalism and PR , 2004 — 2004