Karla Graves

Karla Graves

Social Marketing Manager at Emerson Climate Technologies

Location
Greater Pittsburgh Area
Industry
Marketing and Advertising

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Karla Graves's Overview

Current
Past
Education
Connections

500+ connections

Karla Graves' Summary

Be the catalyst, not the cattle.

Professional passions include engagement via social media and enablement via technology.

Marketing professional with a proven track record. Experience in communications, social media, public relations, product management, and new product development in the following industries: maintenance repair and operations, consumer products, education and training, and manufacturing. Exceptional creative, strategic, and team-building skills.

Specialties: Social media, brand strategy, communications

Karla Graves' Experience

Social Marketing Manager

Emerson Climate Technologies

Public Company; 10,001+ employees; EMR; Mechanical or Industrial Engineering industry

August 2011Present (3 years 2 months)

Global social marketing strategy development, as well as the maintenance and utilization of social marketing accounts and tools on a daily basis.

Marketing Communications Manager

Emerson Climate Technologies

Public Company; 10,001+ employees; EMR; Mechanical or Industrial Engineering industry

February 2006October 2011 (5 years 9 months)

Manage internal and external communications including but not limited to press releases, websites, marketing materials, trade show messaging and social media. Also manage and police all aspects of the Emerson brand personality, vision and guidelines.

Marketing Development Manager

Emerson Climate Technologies

Public Company; 10,001+ employees; EMR; Mechanical or Industrial Engineering industry

December 2003February 2006 (2 years 3 months)

Marketing and business development for the Educational Services business.

Product Marketing Manager

O-Cedar Brands

20002003 (3 years)

Product management for the brooms and smallwares lines for a household and commercial cleaning tool manufacturer.

Product Marketing Manager

Anchor Hocking

Privately Held; 1001-5000 employees; Consumer Goods industry

19992000 (1 year)

Product manager for the tabletop and licensed lines.

Product Marketing Manager

State Industrial Products

Privately Held; 501-1000 employees; Chemicals industry

19891999 (10 years)

Managed the growth and development of six product lines totaling $1.3 million in sales.

Karla Graves' Organizations

  • American Marketing Association

  • Women in HVACR

Karla Graves' Volunteer Experience & Causes

  • Volunteer Experience

    • Board of Directors

      Life Essentials
      • Social Services
    • Social Media Volunteer

      Pittsburgh Cares

Karla Graves' Honors and Awards

  • Top Digital Marketers 2013

    B2B Magazine
    • June 2013

    BtoB recognizes 25 b2b marketers who are doing exceptional interactive work. The winners were selected by BtoB's editorial staff, based on criteria including strong interactive vision and strategy as part of their overall marketing efforts; innovative use of digital technologies; and proven results.

Karla Graves' Skills & Expertise

  1. Brand Architecture
  2. Social Media Marketing
  3. Corporate Social Media
  4. Social Media Strategist
  5. Marketing Communications
  6. Product Management
  7. Marketing Management
  8. Marketing Strategy
  9. Brand Management
  10. Corporate Branding
  11. Competitive Analysis
  12. Direct Marketing
  13. Online Marketing
  14. Team Building
  15. Marketing
  16. Press Releases
  17. Product Development
  18. Public Relations
  19. Strategy
  20. Social Media
  21. Management
  22. Trade Shows
  23. Digital Marketing
  24. Marketing Research
  25. SEO
  26. B2B Marketing
  27. Email Marketing
  28. Integrated Marketing

View All (28) Skills View Fewer Skills

Karla Graves' Education

Bluffton University

MBA

20082010

Kent State University

BA, Marketing

19851989

Contact Karla for:

  • career opportunities
  • expertise requests
  • getting back in touch

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