Steve Kleine

Current

Principal at KleineComm

Past

Account Supervisor at Bock Communications
Account Manager at O'Leary and Partners
Senior Account Executive at Access Communications

2 more...

Education

San Francisco State University, College of Business

Recommended

3 people have recommended Steve

Connections

45 connections

Industry

Public Relations and Communications

Steve Kleine’s Summary

Me: An experienced new media marketing and PR consultant to the technology industry. I am currently offering streamlined, low cost, high impact, communications programs that include public relations, blogger relations and new media marketing tailored to fit any budget.

steve at kleinecomm dot com for more details

My Focus: Companies in the Internet, mobile, and software industries.

How I Do It: I combine traditional PR strategies with the power of social media to generate placements in outlets from small, but important, niche blogs to top level business press.

The network: In addition to my 13 years experience in the industry, I work with a network of seasoned professionals. Together we have worked with heavyweights like Cisco, Apple, Ascend, Siebel, Netscape, Macromedia and Hitachi, plus new comers such as MobiTV, kyte.tv, snap.com and Watercooler (top ten app on Facebook).

My philosophy: With the rise of social media, target audiences can no longer be influenced solely by the one way communication of traditional media. Brands must initiate, encourage and above all, actively participate in conversations with their target markets in the places their targets spend time online.

Examples: Actively participating in the blogosphere to become part of the discussion; leveraging an existing social network or creating a new one, creating a presence on YouTube, Flickr and similar sites - tagged and optimized so that the target can find the content.

The result: Audiences are more likely to engage with a brand message when they find it themselves, rather than if they hear it repeated over and over again at a time when they may not be paying attention.

The challenge: Utilizing all of the new ways to interact with a potential customer in an efficient manner is not an easy task. However, the impression left on a target after they have engaged with a brand in this manner is worth the effort.

Steve Kleine’s Specialties:

Social media marketing, branding, media relations, blogger relations, messaging, competitive analysis and positioning, writing, search engine optimization.

Steve Kleine’s Experience

Principal

KleineComm

(Public Relations and Communications industry)

March 2000 — Present (9 years 9 months)

Strategic consultant involved in the conception and execution of results driven marketing and communication campaigns.