Klaus Holzapfel

Klaus Holzapfel

non-traditional marketing expert, social media strategist, cause marketer, out of the box thinker @ conceptbakery

Greater Denver Area
Marketing and Advertising

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Klaus Holzapfel's Overview

  • General Manager at MotorPride llc
  • Owner at KJHsolutions
  • Senior Foreign Exchange Trader at Deutsche Bank Luxemburg

500+ connections

Klaus Holzapfel's Summary

As Managing Partner of conceptbakery USA, I am responsible for developing non-traditional marketing strategies for our clients in the United States.

I oversee the idea development process for our clients in the US and abroad, monitor trends, screen new technologies for their validity and write specs for our developers. Every day in my professional life is a little different and that's just perfectly fine with me.

Prior to conceptbakery’s inception, I worked for nearly a decade in the financial sector as a currency trader. During that time, I spent 6 years with Deutsche Bank in Luxembourg. I partnered with my brother, Felix, to found conceptbakery in 2002.

I am passionate about philanthropy and using cause marketing to make a difference. I started a non-profit named Ubuntu Now (ubuntunow.org). The organization supports programs to facilitate healing for victims of trauma and violence, create opportunities for the underprivileged and support other social causes providing stability to our world.

Specialties: Social media campaign development & execution,
Social network management,
Guerilla marketing strategies,
Web video production & marketing,
Developing and applying mobile strategies,
Cause marketing,
Advanced use of Wordpress blogs,
Facebook Fan Page marketing

Klaus Holzapfel's Experience

Co-Founder & Managing Partner


Partnership; 11-50 employees; Marketing and Advertising industry

September 2002Present (12 years 1 month)

Using alternative marketing strategies, we specialize in developing custom solutions for our clients. conceptbakery is a one-stop shop combining creative potential and tailor-made marketing goodies with technical know-how.

Our work stretches from offline POS activities to interactive online environments, use and development of mobile applications and location based initiatives.

We are experts in setting up enhanced Facebook fan pages and are currently working on a book that will share our experience and know-how in this field.

Here is a brief snapshot of our activities:

• We initiate and participate in conversations about your brand, product or service.
• We build and manage communities covering multiple platforms and networks.
• We provide discussion material such as relevant news, trends and developments, as well as videos, sweepstakes, games and digital/mobile apps.
• We change the perception of brands in the public eye. We build relationships with people that care about a brand and that a brand should care about.

We work mostly for larger entities but also enjoy projects for SME's that are open-minded and would like to try something new & out of the box.

We work in two locations (Denver, Colorado and Cologne, Germany)

General Manager

MotorPride llc

January 2005March 2006 (1 year 3 months)



June 1999August 2002 (3 years 3 months)

Senior Foreign Exchange Trader

Deutsche Bank Luxemburg

June 1990January 1997 (6 years 8 months)

June 1989May 1990 (1 year)

Klaus Holzapfel's Projects

  • StainTalk

    • January 2010 to Present
    Team Members: Klaus Holzapfel, Amanda McManus, Claire Walker, Ewa Nowak

    StainTalk is an ongoing community management project for CPG company Delta Carbona.

    The brand sells household cleaning items. In order to spice up the conversation and show the focus on the consumer we created a separate name for it.

    We are managing nearly their entire online presence in the US and in Canada and are doing ongoing word of mouth specials coupled with promotional give-aways.

Klaus Holzapfel's Languages

  • English

    (Native or bilingual proficiency)
  • German

    (Native or bilingual proficiency)

Klaus Holzapfel's Volunteer Experience & Causes

  • Volunteer Experience

    • Founder and Chair

      Ubuntu Now
      • Human Rights
      September 2008 present (6 years 1 month)

      Ubuntu now is promoting gender equality through the global spotlight of World Cup soccer.

      We ar eleveraging on the attention the Soccer World Cup is receiving and try to raise individual and corporate support for training boys non-violent behavior and at the same time support empowerment programs for girls.

      We work with local organizations in World Cup nations.

  • Volunteer Interests

    • Causes I care about:

      • Civil Rights and Social Action
      • Education
      • Environment
      • Human Rights
      • Poverty Alleviation

Klaus Holzapfel's Publications

  • Marketing unter Freunden (Marketing among Friends)

    • Businessvillage Gmbh
    • January 10, 2011

    Marketing unter Freunden is a book on Facebook marketing written by the two founders of conceptbakery. It is now in its third edition and has been a bestseller with Business Village since its release. Unfortunately it has not been translated into English yet.

Klaus Holzapfel's Skills & Expertise

  1. Wordpress
  2. Cause Marketing
  3. Mobile Marketing
  4. Viral Marketing
  5. Online Marketing
  6. Social Media
  7. Guerrilla Marketing
  8. Advertising
  9. Social Media Marketing
  10. Promotions
  11. Writing
  12. SEO
  13. Digital Marketing
  14. Marketing Strategy
  15. Business Strategy
  16. Social Networking Sites
  17. Facebook
  18. Online Advertising
  19. Brand Development
  20. Lead Generation
  21. Digital Media
  22. Web 2.0
  23. Integrated Marketing
  24. Competitive Analysis
  25. Social Networking
  26. New Media
  27. Blogging
  28. Strategic Partnerships
  29. WordPress
  30. Business Development
  31. Video Production
  32. Web Design

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Contact Klaus for:

  • career opportunities
  • consulting offers
  • job inquiries
  • expertise requests
  • reference requests
  • getting back in touch

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