Klaas Weima

Current

• Board Member at Interactive Advertising Bureau, The Netherlands
• Managing Director at Energize

Past

• Manager Interactive Marketing at Free for One BV
• Sales Consultant at Reddion B.V.

Education

• Erasmus Universiteit Rotterdam
• RSM Erasmus Universiteit
• University of California, Davis - Graduate School of Management

• De Breul, Zeist

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Recommended

11 people have recommended Klaas

Connections

459 connections

Industry

Marketing and Advertising

Websites

• My Website
• My Company
• Twitter

Klaas Weima’s Summary

Energize is a creative agency and specializes in interactive marketing. Energize builds memorable online experiences for consumers to increase brand awareness, traffic and sales. Energize develops effective marketing and brand activation campaigns for top brands in Europe. We are making brands meaningful in people's lives.

In short: Energize. Boosting Brands.

Key accounts include GlaxoSmithKline (incl. Sensodyne, Parodontax, Aquafresh), Walt Disney, H.J. Heinz, BlackRock, Unive, Mentos, Unicef and Disneyland Paris.

Klaas is founder and managing director of Energize. He leads a creative team of 18 professionals.

Since 1995, Klaas has dedicated his career towards interactive marketing. Besides Energize, Klaas has worked for the leading online media agency Reddion and promotional agency Free for One. In cooperation with the Erasmus University Rotterdam he conducted the first European Study on the effectiveness of banner advertising. As a result, he won the eBusiness Thesis Award and the DDMA Scholarship Award.

Klaas wrote the book "Webvertising: Tools for an Effective Campaign" and was co-author of “Industry Changes caused by the Internet”. He frequently writes for renowned marketing magazines and blogs. Titles include: AdfoResult, Web Desk, Interactive Advertising Bureau Handbook, Emerce Magazine, MolBlog and Tijdschrift voor Marketing (Journal of Marketing).

Also check out his podcast interviews with renowned marketers on Energize's iTunes Channel: http://bit.ly/18fLrs

For more information, please visit: www.energize.nl
or book him as a speaker through: http://thenextspeaker.com/

Klaas Weima’s Specialties:

Interactive Marketing, Marketing Strategy, Performance Marketing, Social Media Marketing, E-Mail Marketing, Online Advertising, Web Usability, Online Advertising Effectiveness

Klaas Weima’s Experience

• Board Member

  Interactive Advertising Bureau, The Netherlands

  (Non-Profit; Marketing and Advertising industry)

  September 2008 — Present (11 months)

  Board member of IAB Netherlands. Accountable for Marketing & Communications of the industry organization. Moreover, dedicated in helping the interactive advertising industry forward.

• Managing Director

  Energize

  (Privately Held; Marketing and Advertising industry)

  January 2005 — Present (4 years 7 months)

  Klaas is Founder and Managing Director of interactive marketing agency Energize.
  
  Currently, he leads a creative team of 18 professionals and is responsible for key accounts Walt Disney, GlaxoSmithKline, Mentos, Campina, H.J. Heinz, Unive and Disneyland Paris
  
  Besides, Klaas frequently gives guest lectures at the Erasmus University Rotterdam (Minor E-business) and the “Hogeschool van Utrecht”.

• Manager Interactive Marketing

  Free for One BV

  (Privately Held; 11-50 employees; Marketing and Advertising industry)

  October 2002 — January 2005 (2 years 4 months)

  Founded a new business unit interactive marketing within the agency structure. Responsible for sales, project management and evaluation of tailor-made sales- and brand promotions. Supervised several interactive projects, including online promotions for FMCG clients (e.g. Sara Lee
  GlaxoSmithKline, General Biscuits/LU, Hero and Reckitt Benckiser). Managed both marketing research- and web development team, consisting of 5 team members

• Sales Consultant

  Reddion B.V.

  (Privately Held; 11-50 employees; Online Media industry)

  December 2001 — September 2002 (10 months)

  Created online media campaigns and digital marketing services on behalf of Reddion's key accounts,
  including ING EBCN, Postbank, UPC, Teleac NOT and Het Nederlands Zuivelbureau. Initiated sales and consulted clients in their digital marketing strategy. Negotiated contracts with publishers and online advertising networks.

Klaas Weima’s Education

• Erasmus Universiteit Rotterdam

  Master of Science , Business Administration , 1995 — 2001

  Major and specialization: Marketing Management, Marketing Communication and Strategic Marketing
  Main courses: E-Commerce, Strategic Services Marketing, Marketing Research, Consumer Behavior
  Graduation grade: 9 (90%), overall grade: 7,4 (74%)

• RSM Erasmus Universiteit

  Master of Science , Business Administration , 1995 — 2001

• University of California, Davis - Graduate School of Management

  MBA Certificate , Marketing Strategies, Power and Influence, Management Communications , 1998 — 1998

• De Breul, Zeist

Additional Information

Klaas Weima’s Websites:

• My Website
• My Company
• Twitter

Klaas Weima’s Groups:

Focus Internetstrategie, China Innovatiereis 2008

•    Chi Nederland
•    Online marketing
•    eMarketing Association Network
•    Erasmus University Rotterdam (EUR) / The Netherlands / Erasmus Universiteit Rotterdam / Nederland
•    Online Marketing Nederland
•    Online marketing NL
•    Audiotainment
•    IAB Nederland
•    Marketing Pioneers
•    Surf Professionals

Klaas Weima’s Honors:

Winner DDMA Thesis Awards
Gold Winner E-Business Thesis Award
Winner AdfoResult/ Esprix Public Award (Sensodyne - High Tea)
Winner AdfoResult/ Esprix Public Award (Optimel - Sauna)

Klaas Weima’s Contact Settings

Interested In:

• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch