Kirsti Ronback

Current

• Global Brand Strategy Manager at Herbalife International Inc.

Past

• Creative Strategy Manager/Creative Director at Amgen
• Art Director at Disney Worldwide Publishing
• Design Manager at Disney Consumer Products

• Senior Designer/Project Manager at Baker I Brand Communications
• freelance design at Kim Baer Design
• Senior Designer/Project Manager at The Designory

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Education

• Ryerson University
• Ontario College of Art and Design

Recommended

5 people have recommended Kirsti

Connections

206 connections

Industry

Marketing and Advertising

Kirsti Ronback’s Summary

Innovative Creative Director with solid background in branded properties and integrated marketing communications. Consistently meets business objectives, budgets and timelines. Achieves strategic creative solutions that deliver results. Excellent track record managing staff, external vendors and client relationships. Proven ability in providing expert research analysis, profiling specific audiences for targeted solutions. A leader and team player dedicated to excellence in design, communication, and partnerships that drive success.

Kirsti Ronback’s Specialties:

Creative Direction • Design Management • Trend Research • Branded Communications • Licensed Product Development • Style Guides • Integrated Marketing Programs • Experiential • Print Management • Tradeshow Strategies

Kirsti Ronback’s Experience

• Global Brand Strategy Manager

  Herbalife International Inc.

  (Public Company; 10,001 or more employees; HLF; Health, Wellness and Fitness industry)

  June 2008 — Present (1 year 2 months)

  Team lead in strategic positioning, education and brand awareness for international creative teams. Responsible for Brand alignment across 70 global markets.
  • Conducted company wide audit of marketing and product collateral to inform next evolution of Herbalife Brand and product launch style guides. Developed global style guides system to support broad product portfolio across multiple communication channels.

• Creative Strategy Manager/Creative Director

  Amgen

  (Public Company; 10,001 or more employees; AMGN; Biotechnology industry)

  August 2005 — 2007 (2 years)

  Translated business objectives into effective integrated creative strategies and solutions. Shaped and drove creative strategy to ensure delivery of successful, high-impact programs including: Sales meetings, product launches, tradeshows, and marketing materials with strong theme integration across multiple vehicles and media. Recommended and oversaw multi-disciplinary creative firms on the development of creative deliverables.
  • Creative lead for Corporate Accounts on major product launch that resulted in excellent feedback from sales teams. Media program recognized with Telly Award.
  • Spearheaded communications audit and new creative strategy for outdated branding program. Results included an integrated system across multiple segments demonstrating greater brand recognition in market research.
  • Delivered high-impact trade show strategy for ASHP generating greater booth traffic and increasing positive perception of Amgen in post-show surveys.

• Art Director

  Disney Worldwide Publishing

  (Public Company; 10,001 or more employees; DIS; Entertainment industry)

  2002 — 2003 (1 year)

  Art direction and design for Disney's publications for children supporting adaptations of feature films and standard characters.

• Design Manager

  Disney Consumer Products

  (Public Company; 10,001 or more employees; DIS; Entertainment industry)

  1995 — 2001 (6 years)

  Design team lead in the development of packaging, style guides and product development for feature animation, live-action and standard characters. Design and trend research to support market ready solutions. Creative liaison to Disney licensees for product development and packaging across hardline and softline categories.
  
  Programs Included: A Bug’s Life, Beauty and the Beast Broadway tour, Brand Spanking New Doug, California Angeles, Disney Princess Collection, Flubber, George of the Jungle, The Hunchback of Notre Dame, Mickey Mouse Branded Characters, 101 Dalmations.

• Senior Designer/Project Manager

  Baker I Brand Communications

  (Privately Held; 1-10 employees; Design industry)

  1991 — 1995 (4 years)

  Corporate design programs: Annual reports, corporate identities, marketing collateral, environmental graphics, wayfinding systems. Oversaw all apects of assignments including: Client interface, design research, concept design, production supervision, print management.

• freelance design

  Kim Baer Design

  (Marketing and Advertising industry)

  1991 — 1991 (less than a year)

• Senior Designer/Project Manager

  The Designory

  (Public Company; 51-200 employees; Design industry)

  1991 — 1991 (less than a year)

  Senior member of design team supporting Nissan Canada's 92 season brochures. Successfully designed and produced this brochure series on a limited budget in French and English while aligning with the American product brochures. This was an incredible management task that required meticulous quality control. In addition to in-house staff there were numerous vendors to manage between the home office and Canada

Kirsti Ronback’s Education

• Ryerson University

  B.A. , Fashion , 1982 — 1985

• Ontario College of Art and Design

  Photography

Additional Information

Kirsti Ronback’s Interests:

Design management, new technology, product development

Kirsti Ronback’s Honors:

Telly Award, Washington Trademark Design Awards 2, Silver Anvil Award, Los Angeles Graphic Design, Letterheads 2, Business Card Design, Great Two and Three Color Design

Kirsti Ronback’s Contact Settings

Interested In:

• career opportunities
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch