Kirsten (Nelson) Mohan

Current

Director of Marketing at Allied Group, Inc.
Marketing Consultant at Bryce Mohan Photography

Past

Real Estate Marketing Specialist at John L Scott Real Estate
Lease Up Business Manager at Indigo Real Estate
Selling Specialist (Merchandising) at Macy's

Receptionist at W&H Pacific

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Education

Seattle University

Recommended

5 people have recommended Kirsten

Connections

112 connections

Industry

Real Estate

Websites

My Company

Kirsten (Nelson) Mohan’s Summary

Since 2002 I've been providing innovative marketing for homes, both single and multi-family, primarily in the Puget Sound area.

I began my property management career on-site nearly 8 years ago, and have had a passion for marketing homes ever since. An avid user of technology, I'm a vocal advocate for the necessity of businesses today to use the latest social media strategies as a large part of their marketing campaigns. In my current position, I am working to create a comprehensive social media strategy for the bulk of Allied's 7,000 unit portfolio of properties using tools such as WordPress and Ning. The program will involve an extensive social media training program for leasing teams to ensure day-to-day tracking and success. Stay tuned!

Having been a business owner for over 3 years, and continuing to be instrumental in the operations of my husband's photography firm, I am also a passionate member of the small business community. I believe in acting locally and supporting entrepreneurial endeavors to create a stronger local economy and enrich peoples' lives through innovation and creativity. I occasionally teach classes to entrepreneurs to help them understand social media technology and marketing concepts to grow their small businesses to sustainability and beyond.

Kirsten (Nelson) Mohan’s Specialties:

Real Estate Marketing, Multi-Family Property Management, Social Media, Business-to-Business Marketing and Sales,
Public Speaking Engagements

Kirsten (Nelson) Mohan’s Experience

Director of Marketing

Allied Group, Inc.

(Real Estate industry)

July 2009 — Present (5 months)

Director of Marketing responsible for property marketing, corporate client acquisitions, and social media marketing strategy.
Also responsible for development of curriculum for leasing and marketing training.
Marketing Consultant

Bryce Mohan Photography

(Fine Art industry)

March 2006 — Present (3 years 9 months)

• Work with principal photographer/co-owner to develop a cohesive brand identity and mission. Subsequently developed and implemented targeted marketing campaigns coordinating print materials, social media/ internet marketing technologies, and personal contact/follow up to further brand identity and generate business.
• Responsible for development of specific marketing materials including design, copywriting and coordinating vendors for production (portfolio available upon request).
• Tracked campaigns regularly to assure maximum ROI from each campaign and successfully brought a fledgling business to profitability within one month of initial marketing campaign.
Real Estate Marketing Specialist

John L Scott Real Estate

(Privately Held; Real Estate industry)

April 2006 — July 2009 (3 years 4 months)

• Represent home buyers and sellers through each step of the purchase and sale transaction.
• Developed a brand image and subsequently implemented targeted marketing strategies to ensure steady business and prompt sales of my listings using professional and eye-catching marketing collateral, social media and internet technologies, and a highly effective CRM program.
• Received prestigious Emerald and President’s Awards from John L. Scott, as well as numerous invitations to conferences and speaking engagements on social media marketing from organizations such as Inman News and The International Association of Business Communicators.
Lease Up Business Manager

Indigo Real Estate

(Real Estate industry)

February 2002 — May 2004 (2 years 4 months)

• Responsible for all aspects of managing a brand-new, 105-unit apartment community, including: initial office setup; leasing; advertising and marketing; personnel supervision and training; and financial operations including budgeting.
• Successfully leased 105 apartments in two months bringing the community to 100% occupancy more than 5 months ahead of schedule.
• Initially hired as a leasing consultant responsible for leasing activities including tours, lease signing and renewals, and ensuring show quality of vacant units. Served as a consultant with other properties in the company’s portfolio to assist with the development and implementation of new marketing and advertising strategies as well as AMSI training for new employees. Promoted to manager after less than one year.
Selling Specialist (Merchandising)

Macy's

(Public Company; M; Retail industry)

2000 — 2002 (2 years )

Responsible for sales and merchandising and for the brand I.N.C. and facilitated the consistent achievement of departmental sales goals during my tenure with the department.
Receptionist

W&H Pacific

(Privately Held; 201-500 employees; Civil Engineering industry)

1997 — 1999 (2 years )

Kirsten (Nelson) Mohan’s Education

Seattle University

B.A. , Communication Studies , 1999 — 2002

Graduated Magna Cum Laude. Major in Communication Studies, minor in Spanish.

Activities and Societies:

Vice President, Alpha Sigma Nu (Jesuit Honor Society), Member of Forensics Team, took 5th place in the Western United States for Persuasive Speaking.